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Tag Archives: advertising

JOSH MABUS — In the brand world, continuity, not content, is king


One of the oldest axioms in marketing is the Rule of Seven, which says it takes seven exposures to a brand or product before a consumer is comfortable trusting the brand, accepting the brand’s message or purchasing the product. Most people say the rule started in the ‘30s with Hollywood film promotion but it’s attributed to plenty of marketing experts ...

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JEFFREY GITOMER — What drives you into the sale? And drives you out with the order?


Got a company mission statement? “Yes, Jeffrey.  We do.” Really? Can you recite two words of it? “Uh, no.” How come?  Dude, it’s your MISSION.  It’s what is supposed to drive you into the sale — and, create an atmosphere of success. It’s your mission. The reason you’re not following your company’s mission statement, is because you had nothing to ...

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JOSH MABUS — Experience – find your least common denominator


The Experience — does it set you apart? In a marketplace where most products and services aren’t unique, setting your brand apart can be difficult. This was the biggest concern of a group of bank marketers to which I had the pleasure to speak earlier this month at the American Bankers Association’s national marketing conference. This question kept coming up ...

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TODD SMITH — CNN launches Great Big Story – answer to Vice And Buzzfeed


Just south of CNN’s Manhattan headquarters, in an office marked not with the broadcast company’s iconic logo, but a red rocket ship, nearly 30 new employees have spent time stealthily preparing to launch the broadcast network’s answer to publications like Vice and Buzzfeed: Great Big Story. GBS is an independent company fully funded by CNN, and it aims to create ...

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JEFFREY GITOMER — Thought dedication. You decide what to think, and how to react.


What is the importance of attitude? Every person, you included, wants to achieve more, earn more, find happiness, be successful, and be fulfilled. At the root of all these elements is attitude. Positive attitude. Your positive attitude. Every person, you included, instinctively knows that. Yet most people, you included, don’t really possess a positive attitude. Oh, you may think you ...

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JOSH MABUS — Shoutrage: Yelling instead of fixing


I love the way social media connects us all. It allows everyone to share his or her story on a broad platform. Facebook keeps up with all my family vacation photos and Twitter keeps a constant stream of headlines coming my way so I can pop in and out whenever I want. Instagram gives me small doses of art, and ...

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JOSH MABUS — Wasting time where there’s no value?


I have a love/hate relationship with trade shows. On one hand, I have a captive audience composed of the people who, on paper, are most likely to do business with me. On the other hand, not all are qualified, ready or willing to. When I started going to trade shows regularly, I discovered what I have since termed the Law ...

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TODD SMITH — Tech giants top the best global brands list for 3rd year


There’s yet another superlative to bestow on Apple: Best Global Brand. The company topped the annual Interbrand Best Global Brand report, followed by Google. The companies placed first and second for the third year in a row. Interbrand, a brand consultancy, determines 100 companies’ ranks by considering how much revenue they earn from a branded product, how effective the brand ...

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