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Tag Archives: advertising

JEFFREY GITOMER: More BIG Questions and BIGGER Answers

Here are a few more sales, business, and life answers that can help you make more sales TODAY, and help you build a personal brand and reputation FOREVER. 1. Jeffrey, what do you do EVERY DAY to build attraction and brand? What do you do to create consistency in your daily business habits? And I wonder how many of your ...

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JOSH MABUS — Mississippi’s Healthcare: Not a quality problem, a marketing problem

An integral part of the Mississippi Economic Council’s Blueprint Mississippi initiative is utilizing healthcare as an economic development driver for our state. During a recent Healthcare Huddle, an awareness-building tour, Governor Phil Bryant recently shared a fact that floored the audience: Mississippi is one of the best places in the United States for doctors to practice. This was news to ...

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TODD SMITH'S SPIN CYCLE — The Top 5 content marketing trends to watch in 2015

Whether we’re talking photo or video, editorial or blog, content’s kingdom has been expanding: fewer journalists, more user-generated tomes and a plethora of forums for any brand to find a consumer. This is the world in which we live – instant, immediate, and all within reach. Just because the platforms are there does not mean your consumers will know how ...

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JEFFREY GITOMER: 3.5 BIG Questions and 3.5 BIGGER Answers

1. How come people don’t call me back? People not calling you back is not a problem, it’s a symptom. Here are some of the real reasons people don’t call you back: 1. Boring message. 2. Insincere message. 3. Sales message not a value message. 4. Self-serving message. 5. No humor employed. 6. Non-compelling message. How should you leave a ...

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JOSH MABUS: Truth, well told — Honesty in Mississippi tourism is key

Tourism may be a relative newcomer to the usual suspects of economic development, but it is a lucrative driver for our state. Mississippi’s cultural heritage, while not as sexy as a professional football team or as easy to sell as Disney World, is our ultimate renewable resource. Cities large and small, from the coast to our northern border, may have ...

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TODD SMITH'S SPIN CYCLE: PR resolutions: 15 sayings to give up in 2015

As we launch into 2015 and embark on another year of public relations, marketing, advertising and branding, let’s take a look at the phrases that cluttered our media pitches last year. The Spin Cycle hopes this list gets shared by every PR department, agency and company serious about building their brand in the marketplace. Inspiration for these PR resolutions came ...

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JEFFREY GITOMER: Proper, pointed, precise, purposeful response shortens the sales cycle

How do you respond to your customer’s words and barriers? The answer is: CAREFULLY, TRUTHFULLY, and with AUTHORITY. Whether it’s a bold statement in response to a challenge, or a it’s promise you make in order to gain buyer confidence, or it’s a guarantee that provides the prospect with peace of mind, whether it’s an irrefutable fact to prove your ...

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TODD SMITH'S SPIN CYCLE: Annual Christmas Price Index details cost of ‘Twelve Days of Christmas’

With energy costs tumbling and inflation remaining calm, the annual Christmas Price Index® experienced a mild 1 percent boost in the 31st annual tongue-in-cheek economic analysis, according to PNC Wealth Management, which conducts the annual Christmas survey. Based on the gifts in the holiday classic, “The Twelve Days of Christmas,” the price tag for the PNC CPI is $27,673.22 in ...

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TODD SMITH'S SPIN CYCLE — Maximize your holiday PR with these tips for your list

Every year, we distribute thousands of holiday season news releases. From gift guides and product launches, events and end-of-year wrap ups, there are many ways brands use news releases to successfully insert themselves into the holiday news cycle. After all, smart PR pros understand that news releases can directly impact end-of-year, holiday sales. To help you maximize your holiday PR ...

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