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Tag Archives: advertising

JOSH MABUS — Give ‘em something to talk about


Word of mouth is the best form of advertising. We’ve all heard. Likely, we’ve all said it. I don’t believe this is true — or at least fully true. Word of mouth isn’t the best form of advertising. Word of mouth is advertising. This theory developed while I was waiting in line at a coffee shop. The fellow behind me ...

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TODD SMITH — Social media shooting clips spark violence debate


Twitter and Facebook became part of the story when video of the shooting on live TV that killed a Virginia news reporter and a cameraman was posted on social media platforms, enflaming debate over when it’s OK to show violence on social media. Two videos were uploaded showing the shooter’s perspective of the incident on Facebook and Twitter, where they ...

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JEFFREY GITOMER — The science of the sale; the art of lunch


Let’s do lunch! Well, let’s do lunch the right way. Too often salespeople think that getting a lunch appointment is the victory, and don’t concentrate on building rapport and the relationship to ultimately make the sale. Big mistake. Even more often, companies and (cheap) managers will not reimburse salespeople for lunchtime meetings. Bigger mistake. But most often, when a company ...

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TODD SMITH — Pay close attention to all segments of millennials


Listen up, brand leaders: What you have been told about millennials is (mostly) wrong. According to new research from Carat, based on 14,000 millennials aged 15-to-34, this age group doesn’t quite meet the stereotype of “hyper-connected optimistic digital extroverts.” In fact, the stereotype applies to only about 42 percent of millennials, or about 36 million people. The other 49 million ...

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TODD SMITH — Marketers eye visual content, get view of future


Last week, we discussed how brands are using visual content more than ever to build marketplace awareness. This week, The Spin Cycle continues diving into the trend. Visual assets help brands tell their stories, and usage will continue to increase. However, recent research indicates there’s a disconnect between the noted importance of visuals and the focus given to them. In ...

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JEFFREY GITOMER — A new way to think about the way you present; More value… for THEM!


Where is “value” in your sales equation? Where is “value” in your sales presentation? What role does “value” play in building customer loyalty? How does “value” help build solid business relationships? How does value convert selling to buying? How does your prospect PERCEIVE what you’re saying and offering is actually valuable to THEM? ANSWER: Your value proposition needs to define ...

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Maris West and Baker turns 45

Maris West and Baker

Maris West and Baker employees celebrate the firm’s 45th anniversary at La Finestra Restaurant in July. Gerrit Maris, Norman West, Roy Baker and Harry Brown founded the Maris West and Baker advertising firm in 1970.

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