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Tag Archives: advertising

TODD SMITH: CDC launches comprehensive Zika communications plan

The Centers for Disease Control and Prevention is pushing hard to spread the word about Zika, the first new cause of birth defects identified by the CDC in 50 years and the first time ever that the cause has been spread by mosquitos. CDC communications professionals are working side-by-side with scientists and emergency responders as the Zika hazard grows. And ...

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TODD SMITH — More US journalists working for online only rather than newspapers

There are now more Americans working for online publishers and broadcasters than for newspapers, according to data from the U.S. Bureau of Labor Statistics. Employment at online outlets first eclipsed newspapers in October 2015. As of March, there were 197,800 Americans working in the “internet publishing and broadcasting” sector versus 183,200 people working for U.S. newspapers. The data goes back ...

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TODD SMITH — AP Stylebook 2016 updates: media, emoji & normcore, oh my!

OK, we have officially stopped capitalizing internet and web, according to a recent announcement from the Associated Press. Last week those words finally became lowercase – as they should have been all along – In the release of the 2016 AP Stylebook. There are some important additions and updates to reflect our transforming, multi-tasking, social and digital world: » media ...

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Your prospect will signal you when they’re ready to buy

Billy, pay attention!” That was your first listening lesson. Probably delivered when you were too young to pay attention. Fast forward 20 something years (or more) and you’re STILL not listening. Your customer is telling you he or she is somewhere between “interested” and “ready” in your sales conversation, and you’re pressing to “overcome” some bogus objection because your focus ...

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