Home » Tag Archives: advertising (page 4)

Tag Archives: advertising

TODD SMITH'S SPIN CYCLE: Annual Christmas Price Index details cost of ‘Twelve Days of Christmas’

With energy costs tumbling and inflation remaining calm, the annual Christmas Price Index® experienced a mild 1 percent boost in the 31st annual tongue-in-cheek economic analysis, according to PNC Wealth Management, which conducts the annual Christmas survey. Based on the gifts in the holiday classic, “The Twelve Days of Christmas,” the price tag for the PNC CPI is $27,673.22 in ...

Read More »

TODD SMITH'S SPIN CYCLE — Maximize your holiday PR with these tips for your list

Every year, we distribute thousands of holiday season news releases. From gift guides and product launches, events and end-of-year wrap ups, there are many ways brands use news releases to successfully insert themselves into the holiday news cycle. After all, smart PR pros understand that news releases can directly impact end-of-year, holiday sales. To help you maximize your holiday PR ...

Read More »

TODD SMITH'S SPIN CYCLE: Habits of highly successful marketing execs

The most successful marketing executives are, above all, people persons who can advance their company’s brand experience with diverse – and ever-changing – audiences. They’re savvy. They keep a finger on the pulse of a rapidly transforming digital society – with a keen eye to the future. And, they understand how to harness data to appeal to an evolving marketplace ...

Read More »

TODD SMITH'S SPIN CYCLE — 10 essential tips for B2B marketing success in a digital economy

If you’re a small-to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how challenging the digital revolution has been for marketing and branding. Not long ago, a sale needed some sort of human interaction – even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all. How can ...

Read More »

TODD SMITH'S SPIN CYCLE: Top 5 social media campaigns of 2014 recognized at mashies

Successful social media campaigns tap into emotions, persuade action and inspire behavior – whether that’s happiness, hope, fear or yearning. Mashable, a leading digital news and social media company, recently held its annual Mashies Awards in New York, which revealed the year’s most outstanding examples of digital media from categories including Best Real-Time Marketing, Best Branded App and many more. ...

Read More »

TODD SMITH'S SPIN CYCLE: Facebook is changing news consumption

In many ways, a 26-year-old Facebook engineer is transforming the way the public consumes journalism. Greg Marra heads a team developed the technology that drives Facebook’s News Feed – the stream of updates, photographs, videos and stories that users see. He is also fast becoming one of the most influential people in the news business. Facebook now has a fifth ...

Read More »