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Tag Archives: ALS Ice Bucket Challenge

TODD SMITH'S SPIN CYCLE: Ice bucket challenge is best cause marketing

The ALS Ice Bucket Challenge has thrown water on all the competition when it comes to cause marketing success in the social media era. Nothing has whipped up such a viral tsunami as this innovative, inspiring and impactful initiative. All branding gurus can learn much from this sensation that is taking the world by storm. The ALS Ice Bucket Challenge ...

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