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TODD SMITH: Top advertisers are spending smarter – here’s how

Ad Age’s annual report on the nation’s top advertisers shows how blue-chip marketers are getting more bang for their billions of bucks. Ten key points from the 60th annual Leading National Advertisers report: 1. Total U.S. ad spending – measured media plus unmeasured spending – rose a slim 2 percent in 2014 for the 200 Leading National Advertisers, but the ...

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