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Tag Archives: Beneta Burt

WILLOUGHBY: Great by choice

I ask each of my interviewees their favorite business/leadership book. By far, the most frequent book referenced is Jim Collins’ Good to Great. Collins has a follow-up book out, which is also very impactful titled “Great By Choice.” In the book he states, “Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious ...

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