by MBJ Staff Published: May 4,2012
Tags: acquisition, brand, branding, masthead, media, name, NEWS, newspaper, publication, purchase, subscribers, subscriptions
LAUREL — The ReView of Jones County, owned by Gin Creek Publishing, has reached an agreement to purchase the Laurel Leader-Call name, masthead and subscription list. The terms of the transaction are confidential. The Leader-Call is now publishing on Tuesday, Thursday and Saturday. “I’m delighted on behalf of the residents of this great county to [...] [...]
by MBJ Staff Published: February 21,2012
Tags: automakers, automobiles, Automotive, brand, Cars, marketing, quality, recalls, safety, trucks, vans, vehicles
A study from North Carolina State University shows that Toyota’s safety-related recalls that began in 2009 made little to no impact on how consumers perceived the brand. “These findings highlight the importance of establishing and maintaining a reputation for quality,” says Dr. Robert Hammond, an assistant professor of economics at NC State and lead author [...] [...]
HATTIESBURG — Hancock Bank has renamed Hattiesburg-based Ross King Walker as Hancock Insurance Agency. Hancock Bank acquired 103-year-old Ross King Walker (RKW) in 2004, and RKW retained its name as a division of Hancock Insurance Agency, a wholly owned subsidiary of Hancock Bank founded in 1902. RKW executives said the decision to rename RKW as [...] [...]
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