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Tag Archives: branding

TODD SMITH'S SPIN CYCLE: Facebook is changing news consumption

In many ways, a 26-year-old Facebook engineer is transforming the way the public consumes journalism. Greg Marra heads a team developed the technology that drives Facebook’s News Feed – the stream of updates, photographs, videos and stories that users see. He is also fast becoming one of the most influential people in the news business. Facebook now has a fifth ...

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Council rebrands in effort to push more visitors to Oxford Square

OXFORD — The Oxford Downtown Council has recently been rebranded as the Oxford Square Alliance. The Alliance has a new logo, and decals with the logo will be placed at member locations around the historic Oxford Square. “People from all over the world know about the Oxford Square,” says Mark Huelse, chair of the Oxford Square Alliance and co-owner of ...

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Ag Museum introduces new branding effort

JACKSON — The Mississippi Agriculture and Forestry Museum has unveiled a new branding strategy, which includes a new logo and updated website as well as promotional materials and design templates for way-finding signage. “The Mississippi Agriculture and Forestry Museum is made up of many facets from the exhibit gallery to Small Town and rental facilities. This ‘new look’ will help ...

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Supervisor wants marketing, branding campaign

JACKSON — Hinds County Supervisor Kenneth Stokes wants to pay a Jackson-based company $25,000 to create a marketing and branding campaign, even though the Hinds County Economic Development Authority is providing that same service. The Clarion-Ledger reports Stokes asked the Hinds County Board of Supervisors yesterday to approve a contract to market the county with BRAG Inc. Stokes also asked ...

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Clearwater Group strikes deal with Arkansas firm

JACKSON — The Clearwater Group, LLC has formed a strategic alliance with Impact Management Group (IMG), a full-service public relations, public opinion and public affairs firm specializing in corporate and political communications with offices in Little Rock, Ark., and Baton Rouge, La. “When we began looking outside Mississippi for ways to grow our business, we quickly determined that a partnership ...

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Paint company suing Sherwin-Williams over product name

HATTIESBURG — A local company has sued Sherwin-Williams for allegedly highjacking the name of its product. Tuff-Wall Inc. filed its complaint in U.S. District Court in Hattiesburg on May 15. Sherwin-Williams has until June 3 to file a response. According to court records, the Hattiesburg company argues that Sherwin-Williams knew the business was already using the name “Tuff-Wall” to market ...

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WOODS: On becoming Yeti-fied

The secret for making big money in Corporate America is to infuse your brand name into everyday life. That brand has to be part of the discussion at the kitchen dinner table, in the break room at work, church parking lots after service, and the logo has to be visible everywhere you turn. Consumers are literally being brainwashed with brand ...

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Choice Hotels adds Miss. properties for undisclosed sum

ACROSS MISSISSIPPI — Choice Hotels International has added 46 hotels to its family of brands. Under an agreement reached with affiliates of Colony Capital, LLC, including Colony Financial Inc., and hospitality management company Aimbridge Hospitality, the properties will be franchised under the Quality Inn, Comfort Inn and Econo Lodge brands. The addition of these hotels, which all formerly operated as ...

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MUW launches branding campaign with interactive sessions

COLUMBUS — Mississippi University for Women kicked off the early stages of its new branding campaign this week with the first of a series of interactive discussions. The Commercial Dispatch reports six sessions are planned this month with small groups of stakeholders, around 25 per session. The sessions are being managed by idgroup USA, a Pensacola, Fla.-based consulting firm that ...

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Isle of Capri rebranding Rainbow Casino as Lady Luck

VICKSBURG — The Rainbow Casino in Vicksburg will take on the name Lady Luck Casino next year. The Vicksburg Post reports the information was contained in the quarterly financial report by Isles of Capri Casinos Inc. It will be the fifth Lady Luck facility for the St. Louis-based gaming and entertainment company. The change will take effect by the end ...

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