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Tag Archives: branding

Cal-Maine strikes joint venture with Eggland's Best, Land O' Lakes

JACKSON — Cal-Maine Foods Inc. has formed a new joint venture between Eggland’s Best Inc., a New Jersey-based egg cooperative, and Land O’ Lakes Inc., a national farmer-owned cooperative based in Minnesota, to produce and sell branded specialty eggs. Pursuant to the terms of the transaction, Eggland’s Best has contributed certain assets, including its trademarks, into a new limited liability ...

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Tenax changes name to better reflect scope of capabilities

RIDGELAND — Tenax Air Logistics has a new name — Tenax Aerospace. Tenax Aerospace is an aerospace equipment and logistics company focused on providing quick-reaction integrated aviation, terrestrial and aircraft and spares leasing solutions to government agencies and commercial customers worldwide. “Tenax Aerospace is the name that most accurately describes and illustrates the comprehensive nature and expanded capabilities of our ...

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Barq's launching new look to pay homage to Coast history

BILOXI — In its first redesign in more than 20 years, Barq’s root beer is unveiling a completely new look to pay homage to the brand’s Gulf Coast heritage. The new design will be featured on all of Barq’s packaging and is currently rolling-out nationwide. While the cans will maintain their silver color, the new look features a diamond pattern ...

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Cellular South to become C Spire, touts 'personalized wireless'

RIDGELAND — On Monday, Cellular South will get a new name — C Spire Wireless — and the company says it will also become the nation’s first wireless provider to introduce personalized wireless services. “We have entered a new era in wireless – an era centered on broadband networks, mobile computing devices and now personalized services. Completing calls is only ...

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ECD changes name to Hope Enterprise Corporation

JACKSON — Enterprise Corporation of the Delta (ECD) has adopted a new name: Hope Enterprise Corporation. The change, which became effective Jan. 1, reflects the organizations geographic expansion beyond the Delta to other distressed areas in the Mid South and its sponsorship of Hope Credit Union, a community development credit union. Collectively, the organizations will be branded as HOPE. In ...

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BlueFire launches re-branding campaign

FULTON — BlueFire Ethanol Fuels Inc. has changed its name to BlueFire Renewables Inc. to more clearly illustrate the company’s capabilities in renewable energy. BlueFire Renewables will continue to trade as BFRE.OB. BlueFire can produce a vast array of other biofuels, including biodiesel, biojet fuel, drop-in directs and more. As such, the name change and re-branding as a renewable energy ...

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Insurance firm unveils new name, brand

MERIDIAN — Yesterday, the company formerly known as Parker & Associates, hosted an open house and special presentation in Meridian to celebrate the launch of its new brand and company name, One Life. One Life president and CEO Scotty Elliott said, “Parker & Associates has been a highly successful insurance agency since its inception in 1984, but our company has ...

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Aquaterra now operating as Terracon

JACKSON — Aquaterra, LLC, has officially changed its name to Terracon Consultants Inc. after joining the firm in 2009. Aquaterra will continue to provide geotechnical, environmental, construction materials engineering and testing and solid waste consulting services. 
 With roots back to 1961, Aquaterra is an employee-owned earth sciences and engineering company providing innovative and constructive solutions to commerce, industry and ...

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MGM MIRAGE launches re-branding campaign

LAS VEGAS — MGM MIRAGE shareholders have approved a proposal to re-brand the hospitality company MGM Resorts International. In addition, the company announced that it would re-launch its Players Club loyalty program as M life. “We believe this evolution honors our entertainment heritage, better represents the growing global presence our company has today and positions us to move forward under ...

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CCCS changes name to CredAbility

JACKSON — Consumer Credit Counseling Service (CCCS) of Greater Atlanta has changed its name to CredAbility. CCCS, which operates in Jackson, said the new brand provides a distinct, new identity and better reflects the organization’s national presence and leadership in consumer credit counseling and education. The organization has also adopted a new logo and launched an enhanced website, www.CredAbility.org, which ...

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