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Tag Archives: Chevy

TODD SMITH — Which ads scored on the Olympic podium?

When the 2016 Olympics began, many TV advertisers were crossing their fingers that their strategy would pay off. Reaching an estimated 26.5 million total viewers in the U.S., they were hoping their ads scored Olympic gold with the right audiences. To answer the pay-off question, advertisers will predominantly look at three specific areas of performance, according to Google Analytics: 1. ...

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