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Tag Archives: Coke

JOSH MABUS: Make it in Mississippi

Mississippi has a storied history when it comes to making something new, creative and world renowned. I’m always talking about how innovative Mississippians are, especially when traveling out of state. I think there is just something in the water here. Or maybe like William Faulkner said, it’s because, “to understand the world you must first understand a place like Mississippi.” ...

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THE SPIN CYCLE: How to write headlines that could go viral

I want to let you in on a secret. The headline of this column alone, with proper placement and social sharing of course, could take this viral. In order to get a well-placed piece in the digital domain, you have to make it SHINE. KISSmetrics, a digital market research firm, analyzed what makes a good headline, and the results were ...

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