Home » Tag Archives: column

Tag Archives: column

PHIL HARDWICK: Which should a business value most: employees, stockholders, customers or products/services?

If  you, a business owner, had to choose, which of the following would you place more emphasis on: Employees, stockholders/investors, customers or products/services? It’s tempting to say that all are equally important. But what if I told you that those companies that value employees more are more successful? At least, that is what the evidence suggests. From 1997 – 2013 ...

Read More »

MARK BLACKWELL — Diversification is challenging for business owners

Savvy investors don’t put their entire portfolio in a single stock, yet owners of privately held businesses often keep the bulk of their wealth in one enterprise – their own.  This concentration means that business owners face a myriad of financial risks that others don’t have to worry about. For one, if anything hurts the business’s revenue – an economic ...

Read More »

TODD SMITH'S SPIN CYCLE: 5 reputation winners of Super Bowl XLIX

The Super Bowl was a big hit for many big brands – and their ad spots. Comprehensive research from various sources (primarily TiVo, YouTube, USA Today’s Ad Meter, and Twitter polling via AdAge) indicate these five brands have received a positive boost from the work they did surrounding the big game: 1. Budweiser For whatever reason (read: consistency), Americans now ...

Read More »

ELIZABETH BARBER — Putting Mississippi to work in a restoration economy

Every region in the country has an economy that is tied to specific sectors, and the Mississippi Coast is no different. A “cluster,” in economics, is a geographic concentration of interconnected industries and businesses in a specific field. In December 2014, the Mississippi Business Journal published a study looking at Mississippi’s “blue economy”: the cluster formed by maritime industries – ...

Read More »

MARTIN WILLOUGHBY: Dr. A Terrel Williams is always learning

According to an American Medical Association study in 2012, 53 perccent of physicians were full or part owners of a practice; 42 percent were employees; and 5 percent were independent contractors. Of particular note is that in 1983, 75.8 percent of physicians were self-employed. This trend has continued as approximately 75 percent of physician hiring in the last two years ...

Read More »

JEFFREY GITOMER: Proper, pointed, precise, purposeful response shortens the sales cycle

How do you respond to your customer’s words and barriers? The answer is: CAREFULLY, TRUTHFULLY, and with AUTHORITY. Whether it’s a bold statement in response to a challenge, or a it’s promise you make in order to gain buyer confidence, or it’s a guarantee that provides the prospect with peace of mind, whether it’s an irrefutable fact to prove your ...

Read More »