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Tag Archives: column

TODD SMITH — PR is best for monitoring, managing online customer reviews

public-relations

Online customer reviews can make or break a brand – even a relatively large brand. Consumers trust online customer reviews more than any other source of brand information except for recommendations from people they know, according to Nielsen’s Global Trust in Advertising report. Seventy percent of consumers trust online reviews, an increase of 15 percent over four years. People trust ...

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IKE TROTTER — Planning is vital for small businesses

investing

Here in Mississippi and, in particular, the Delta, small businesses are the backbone to our economy. And, equally as important, small businesses can be the glue that brings children back home to run and eventually succeed in the ownership of a business. But, as many know, running a small business today involves a great deal of risk. Needless to say, ...

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JEFFREY GITOMER: Want the sales ‘master’s touch?’ Study them, and do what they did

column

The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953. The book was based on the fact that each one of these master salesmen had one extremely powerful overriding principle or philosophy upon which his or her success was based. For the last two weeks I have presented the first nine masters, ...

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DAVID DALLAS: District One congressional race not attracting voters or much interest

With the special election for District One now over, a critical analysis of the very poor showing of GOP establishment candidates, backed by the likes of Haley Barbour and Phil Bryant, would be awfully tempting. But the low voter turnout for such a crazy, free-for-all special election deserves some commentary. In spite of a plea from Secretary of State Delbert ...

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JACK WEATHERLY: Summertime and fears from not so long ago

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The little girl whose blue veins shone through her lovely ivory skin was dead. She could have been my first girlfriend. I had a crush on her when I was seven or eight. It was on one of those languorous summer days when the news was spread rapidly through our Memphis neighborhood by children— fleet little messengers of sorrow. Joan ...

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PHIL HARDWICK: Which should a business value most: employees, stockholders, customers or products/services?

If  you, a business owner, had to choose, which of the following would you place more emphasis on: Employees, stockholders/investors, customers or products/services? It’s tempting to say that all are equally important. But what if I told you that those companies that value employees more are more successful? At least, that is what the evidence suggests. From 1997 – 2013 ...

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MARK BLACKWELL — Diversification is challenging for business owners

Savvy investors don’t put their entire portfolio in a single stock, yet owners of privately held businesses often keep the bulk of their wealth in one enterprise – their own.  This concentration means that business owners face a myriad of financial risks that others don’t have to worry about. For one, if anything hurts the business’s revenue – an economic ...

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TODD SMITH'S SPIN CYCLE: 5 reputation winners of Super Bowl XLIX

The Super Bowl was a big hit for many big brands – and their ad spots. Comprehensive research from various sources (primarily TiVo, YouTube, USA Today’s Ad Meter, and Twitter polling via AdAge) indicate these five brands have received a positive boost from the work they did surrounding the big game: 1. Budweiser For whatever reason (read: consistency), Americans now ...

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