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Tag Archives: column

TODD SMITH'S SPIN CYCLE: 5 reputation winners of Super Bowl XLIX

The Super Bowl was a big hit for many big brands – and their ad spots. Comprehensive research from various sources (primarily TiVo, YouTube, USA Today’s Ad Meter, and Twitter polling via AdAge) indicate these five brands have received a positive boost from the work they did surrounding the big game: 1. Budweiser For whatever reason (read: consistency), Americans now ...

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ELIZABETH BARBER — Putting Mississippi to work in a restoration economy

Every region in the country has an economy that is tied to specific sectors, and the Mississippi Coast is no different. A “cluster,” in economics, is a geographic concentration of interconnected industries and businesses in a specific field. In December 2014, the Mississippi Business Journal published a study looking at Mississippi’s “blue economy”: the cluster formed by maritime industries – ...

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MARTIN WILLOUGHBY: Dr. A Terrel Williams is always learning

According to an American Medical Association study in 2012, 53 perccent of physicians were full or part owners of a practice; 42 percent were employees; and 5 percent were independent contractors. Of particular note is that in 1983, 75.8 percent of physicians were self-employed. This trend has continued as approximately 75 percent of physician hiring in the last two years ...

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JEFFREY GITOMER: Proper, pointed, precise, purposeful response shortens the sales cycle

How do you respond to your customer’s words and barriers? The answer is: CAREFULLY, TRUTHFULLY, and with AUTHORITY. Whether it’s a bold statement in response to a challenge, or a it’s promise you make in order to gain buyer confidence, or it’s a guarantee that provides the prospect with peace of mind, whether it’s an irrefutable fact to prove your ...

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TODD SMITH'S SPIN CYCLE: The biggest #PRWinners of 2014

Welcome to 2015, and as we shift into high PR, marketing, advertising and branding gear, The Spin Cycle is continuing to churn on the peaks and valleys of our industry last year. Last week, we reflected on the epic PR fails of 2014. But there was plenty of positive PR to celebrate. So allow the Spin Cycle to take you ...

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TODD SMITH'S SPIN CYCLE: Top 10 toy brands that won holiday social media blitz

What holiday toys generated the best social media buzz during the holidays? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys “R” Us and Target and the results are in on the 10 top brands that have official social pages. (Some popular items like Disney’s Frozen toys actually don’t have dedicated pages, believe it or ...

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DAVID DALLAS — Hot for Havana

Last week President Obama made smoking a Cuban cigar a little less glamorous. After 50 years of sanctions, embargoes, a failed invasion, and over a hundred assignation attempts on Fidel “the Beard” Castro – a man that even Mother Nature had some difficulty taking out – President Obama has officially thrown in the towel. Now, a few good men still ...

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