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Tag Archives: column

MARTIN WILLOUGHBY: Dr. A Terrel Williams is always learning

According to an American Medical Association study in 2012, 53 perccent of physicians were full or part owners of a practice; 42 percent were employees; and 5 percent were independent contractors. Of particular note is that in 1983, 75.8 percent of physicians were self-employed. This trend has continued as approximately 75 percent of physician hiring in the last two years ...

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JEFFREY GITOMER: Proper, pointed, precise, purposeful response shortens the sales cycle

How do you respond to your customer’s words and barriers? The answer is: CAREFULLY, TRUTHFULLY, and with AUTHORITY. Whether it’s a bold statement in response to a challenge, or a it’s promise you make in order to gain buyer confidence, or it’s a guarantee that provides the prospect with peace of mind, whether it’s an irrefutable fact to prove your ...

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TODD SMITH'S SPIN CYCLE: The biggest #PRWinners of 2014

Welcome to 2015, and as we shift into high PR, marketing, advertising and branding gear, The Spin Cycle is continuing to churn on the peaks and valleys of our industry last year. Last week, we reflected on the epic PR fails of 2014. But there was plenty of positive PR to celebrate. So allow the Spin Cycle to take you ...

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TODD SMITH'S SPIN CYCLE: Top 10 toy brands that won holiday social media blitz

What holiday toys generated the best social media buzz during the holidays? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys “R” Us and Target and the results are in on the 10 top brands that have official social pages. (Some popular items like Disney’s Frozen toys actually don’t have dedicated pages, believe it or ...

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DAVID DALLAS — Hot for Havana

Last week President Obama made smoking a Cuban cigar a little less glamorous. After 50 years of sanctions, embargoes, a failed invasion, and over a hundred assignation attempts on Fidel “the Beard” Castro – a man that even Mother Nature had some difficulty taking out – President Obama has officially thrown in the towel. Now, a few good men still ...

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TODD SMITH'S SPIN CYCLE: Annual Christmas Price Index details cost of ‘Twelve Days of Christmas’

With energy costs tumbling and inflation remaining calm, the annual Christmas Price Index® experienced a mild 1 percent boost in the 31st annual tongue-in-cheek economic analysis, according to PNC Wealth Management, which conducts the annual Christmas survey. Based on the gifts in the holiday classic, “The Twelve Days of Christmas,” the price tag for the PNC CPI is $27,673.22 in ...

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PHIL HARDWICK: Characteristics of a good year-end fundraising letter

Another December day; another solicitation letter. The end of the calendar year is approaching, and that means that fundraising letters compete with catalogues and holiday cards for space in the mailbox. Some fundraising letters are compelling. They make one want to immediately write a check, volunteer for community service or pledge some exceptional amount. And then there are those that ...

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DAVID DALLAS: Who in the Hell are We?

This is not the Ole Miss Hotty Toddy cheer, but instead a more serious question requiring a lot more than Flim Flam and Bim Bam. Although that, along with plenty of other spin, will be shared as a result of the Senate Intelligence Committee’s Report on the CIA’s “Enhanced Interrogation.” Everyone should study the report for themselves. We should make ...

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