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Tag Archives: column

BILL CRAWFORD: IHL'S Bounds may be a good fit for Nebraska

IHL Commissioner Hank Bounds is finalist for president of the University of Nebraska, a five campus system not unlike the multi-campus Mississippi system Bounds oversees as commissioner. In an interview with the Daily Nebraskan, Bounds expounded on his expectations should he becomes president: “Nebraska University constituents should expect me to ensure that students receive a world-class education that is accessible ...

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TODD SMITH'S SPIN CYCLE — Top PR tools to boost awareness, bolster brands

In our fast-paced, multi-media, plugged-in world, filled with competing messages online and off, it is increasingly important to tap into the best tools to help you navigate all the noise. In today’s world of online accessibility, here’s the digital toolbox for the next generation of brand building, thanks to PR Newser: Contact Discovery 1. Journalisted. One of the easiest tools ...

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TODD SMITH'S SPIN CYCLE — The five most common grammar errors that aren’t in the digital age

If you spend anytime in PR, you will encounter the self-proclaimed “Grammar Nazi” who wears the dreaded red Sharpie around his/her neck like a nerdy Flavor Flav. I should know, I’m one of those folks! And despite the mind-numbing changes by the AP Stylebook that sometimes don’t need to be made, it is important to stay current on the latest ...

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JOHN SCOTT: Carpe Diem — It’s time

Seize the day! Carpe diem in Latin. That is what Mississippi’s two SEC schools have done thus far this football season, and it is a terrific story! Regardless of whether you supportState or Ole Miss, it is hard not to be proud of each. Both schools have put on outstanding performances, and both have been very positively portrayed nationally. To ...

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PHIL HARDWICK: Who matters most to the small business owner?

The small business owner must serve four masters. They are the customer, the employee, the product or service and the owner himself or herself? Each is important, but is there one more important than the others?  The four perspectives about each are presented for discussion before revealing that there is evidence that suggests one provides the best return on investment. ...

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