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Tag Archives: column

MARK BLACKWELL — Diversification is challenging for business owners

Savvy investors don’t put their entire portfolio in a single stock, yet owners of privately held businesses often keep the bulk of their wealth in one enterprise – their own.  This concentration means that business owners face a myriad of financial risks that others don’t have to worry about. For one, if anything hurts the business’s revenue – an economic ...

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TODD SMITH'S SPIN CYCLE: 5 reputation winners of Super Bowl XLIX

The Super Bowl was a big hit for many big brands – and their ad spots. Comprehensive research from various sources (primarily TiVo, YouTube, USA Today’s Ad Meter, and Twitter polling via AdAge) indicate these five brands have received a positive boost from the work they did surrounding the big game: 1. Budweiser For whatever reason (read: consistency), Americans now ...

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ELIZABETH BARBER — Putting Mississippi to work in a restoration economy

Every region in the country has an economy that is tied to specific sectors, and the Mississippi Coast is no different. A “cluster,” in economics, is a geographic concentration of interconnected industries and businesses in a specific field. In December 2014, the Mississippi Business Journal published a study looking at Mississippi’s “blue economy”: the cluster formed by maritime industries – ...

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MARTIN WILLOUGHBY: Dr. A Terrel Williams is always learning

According to an American Medical Association study in 2012, 53 perccent of physicians were full or part owners of a practice; 42 percent were employees; and 5 percent were independent contractors. Of particular note is that in 1983, 75.8 percent of physicians were self-employed. This trend has continued as approximately 75 percent of physician hiring in the last two years ...

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JEFFREY GITOMER: Proper, pointed, precise, purposeful response shortens the sales cycle

How do you respond to your customer’s words and barriers? The answer is: CAREFULLY, TRUTHFULLY, and with AUTHORITY. Whether it’s a bold statement in response to a challenge, or a it’s promise you make in order to gain buyer confidence, or it’s a guarantee that provides the prospect with peace of mind, whether it’s an irrefutable fact to prove your ...

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TODD SMITH'S SPIN CYCLE: The biggest #PRWinners of 2014

Welcome to 2015, and as we shift into high PR, marketing, advertising and branding gear, The Spin Cycle is continuing to churn on the peaks and valleys of our industry last year. Last week, we reflected on the epic PR fails of 2014. But there was plenty of positive PR to celebrate. So allow the Spin Cycle to take you ...

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