Home » Tag Archives: Deane Smith and Partners

Tag Archives: Deane Smith and Partners

TODD SMITH — 10 social media trends to consider for future

Social media platforms will continue their rapid disruption as a communications vehicle in the digital world – and a number of new tech advancements will continue to leverage these tools for audiences around the world. As the waves of social media surge, here are the top 10 future social media trends according to Entrepreneur. 1. Rise of augmented reality At ...

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TODD SMITH — How the public approaches facts and information

How does today’s audience engage with news, facts and information? Does the subject hook them? How much do they trust the sources? How eager are they to learn? What is competing for their attention? How much access do they have to the information in the first place? A new Pew Research Center survey explores these five broad dimensions of people’s ...

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TODD SMITH — Threat of fake news strengthens trust in traditional media

The rise in “fake news” has strengthened trust in traditional media, according to a recent survey of journalists worldwide. More than half of those surveyed (52 percent) find traditional media to be the most trusted news sources, followed by company websites and news releases (22 percent), according to the Ogilvy Media Influence’s annual global survey of 250-plus reporters and producers ...

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TODD SMITH — Brands come to rescue of Texas towns devastated by Hurricane Harvey

Hurricane Harvey wrought crippling destruction across Texas, killing dozens and injuring many more, inundating Houston and leaving a trail of devastation and thousands without food and shelter. While many brands are using social media to encourage people to donate to the American Red Cross, some brands are taking that a step further, driving supplies to Texas, finding ways to provide ...

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TODD SMITH — Solar eclipse outshined Super Bowl on social

Last week’s solar eclipse spurred more than 9 million tweets globally, along with 240 million interactions (posts, reactions, shares and comments) from more than 66 million Facebook users. Twitter showcased how the volume of conversation about the eclipse aligned with its path across the U.S. with an insightful interactive map. The Weather Channel’s Chasing Eclipse 2017 Twitter livestream reached 7.1 ...

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TODD SMITH — It’s harder to separate news from opinion online

The line between news and opinion is increasingly becoming blurred online. News organizations aren’t doing enough to help readers understand the difference between news, analysis and opinion, according to a recent Duke Reporter’s Lab study that found only 40 percent of large news organizations provide labels about article types – and nearly all of those only label opinion columns. The ...

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TODD SMITH — Social media users vault past 3 billion

The latest Global Digital Statshot from We Are Social and Hootsuite reveals that the number of people using social media around the world has just passed the momentous 3 billion mark. With he world population at 7.5 billion and counting, that’s quite a milestone. Here are top trends: » 3.8 billion Internet users – with a 51 percent penetration rate. ...

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TODD SMITH: Only 1 percent of videos go viral new study reveals

Only 1 percent of videos posted to Facebook actually end up going viral – but it probably helps if your video is square rather than horizontal or vertical, is engaging in ways beyond likes, and/or is geared toward Spanish speakers, an analysis by social video production company Wochit found. Wochit analyzed more than 5,000 social videos that were created by ...

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