Home » Tag Archives: Deane Smith and Partners

Tag Archives: Deane Smith and Partners

TODD SMITH — How to get audiences to engage with your brand

Audiences love to hear, watch and share stories with those who matter most to them. The Story feature on Instagram, Snapchat, Facebook and even Google encourages users to share their choices and experiences more frequently than ever. Rather than interrupt those stories with ads, your brand can become the topic of these stories – if you advance an experience worth ...

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TODD SMITH — Social media landscape dotted by longstanding trends, emerging narratives

A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out ...

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TODD SMITH — Could NRA ties pose serious business branding problems?

Major brands are cutting ties to the National Rifle Association in the wake of public pressure after the tragic mass shooting at a Parkland, Fla., high school. And there’s little advantage for companies to stick with the NRA, branding experts told USATODAY. “Unless you’re in an adjacent industry like hunting, having a public connection with the NRA is” highly detrimental ...

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TODD SMITH — ’12 Days of Christmas’ gifts rise only 0.6 percent in price; swans removed because of price volatility

True Loves are on full display this holiday season, on their merry way to a more robust and satisfying holiday shopping season, according to the annual PNC Christmas Price Index. To purchase the gifts included in the classic holiday song “The 12 Days of Christmas,” it will only cost 0.6 percent more than in 2016, according to the 34th annual ...

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TODD SMITH — Pantone names ‘ultra violet’ color of year for 2018

The color of the year for 2018 is ultra violet, according to Pantone Color Institute, a color consulting company that each year chooses a color that symbolizes design trends and our cultural mood. Pantone called the 2018 color “dramatically provocative and thoughtful” in its announcement. Ultra violet “communicates originality, ingenuity, and visionary thinking that points us towards the future,” said ...

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TODD SMITH — ‘Complicit’ is Word of the Year from dictionary.com

Dictionary.com has selected “complicit” as its word of the year for 2017, citing the term’s renewed relevance in U.S. culture and politics – and noting that a refusal to be complicit has also been “a grounding force of 2017.” The website defines “complicit” as “choosing to be involved in an illegal or questionable act, especially with others; having complicity.” Interest ...

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TODD SMITH — Holiday retail sales forecast brisk, fueled by online shopping surge

Based on consumer spending reports from the National Retail Federation, products in the General Merchandise category, including gift cards, clothing, books and media are the items that top most consumers’ wish lists this holiday season. Sales are expected to increase by 3.4 percent with online shopping becoming the most popular consumer experience for the first time in survey history. Global ...

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TODD SMITH — Local newsrooms can still flourish, compete in digital age

Since 2000, nearly half of newsroom jobs – more than 20,000 of them – have disappeared. Revenues have plummeted by almost $20 billion. Newspapers continue to be shuttered, and layoffs are a regular headline. In telling the story of the changing fortunes of the newspaper industry, the focus has been on large metro and national newspapers. Less attention is given ...

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TODD SMITH — Fake news hurts trust in media, especially social

Controversies over fake news have damaged trust in media in the United States and elsewhere, but the impact is far worse for social media and online-only outlets than it is for traditional print and TV outlets, a survey has found. The research and data company Kantar, in a survey of 8,000 people in the United States, Brazil, Britain and France, ...

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TODD SMITH — Facebook fights fake news with publisher info buttons

Facebook has taken another step in fighting fake news – by showing Wikipedia entries about publishers and additional Related Articles to give more context about the links they see. It has begun testing a new “i” button on News Feed links that opens up an informational panel. “People have told us that they want more information about what they’re reading” ...

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