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Tag Archives: Deane Smith & Partners

Avoid these common LinkedIn mistakes to build your personal brand

You’ve created a dynamic LinkedIn profile. You’ve updated your past jobs, triple-checked for typos, and uploaded a photo that’s a far better choice than the awkward selfie you used to have in its place. With your profile in good shape, it’s time to start building and strengthening your network with purpose. But before you get too excited and start connecting ...

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TODD SMITH — Google News launches fact check feature

In the midst of a highly charged presidential election, where fact and fiction have frequently become confused, Google News has introduced a new fact check feature in search results for news stories. Fact check will now appear as a label among news search results, alongside other established labels such as opinion, local source and highly cited. Google News algorithmically connects ...

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Content marketing tripled in last year, digital media Advertising Delivers 2x ROI

Marketers have dramatically increased the content churned out in the past year, but people aren’t paying any more attention to it, according to an analysis of $16 billion in client spending by marketing analytics and software firm Beckon. In a report released last week during an Advertising Week presentation, Beckon said clients tripled the pieces of marketing content they delivered ...

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TODD SMITH — Building trust with your audiences is key for your brand

In a digital age where we all serve as editors and writers of content for our audiences, it is now more important that ever to cultivate trust in building your brand. Writers these days don’t follow basic standards in attribution, which is one of the golden rules in journalism, PR, marketing and advertising. There’s also a general distrust among readers. ...

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TODD SMITH: Master your crisis communications online

You have to do more these days to shift into gear when a crisis arises. It has to be a combination of positive PR, comprehensive and transparent messaging and a carefully articulated response statement – and in today’s fast-paced, plugged-in world, it must absolutely include a strategic social media response. With nearly two-thirds of American adults on social networking sites, ...

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LAW ELEVATED — Paying for software development? Make sure you own it!

In a digital society dominated by the saying, “there’s an app for that,” copyright protection is essential. Paying to have a work created does not automatically vest ownership of the copyright in the paying party. When making the decision to hire an individual to develop software either as an employee or independent contractor, companies must address ownership before work commences. ...

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TODD SMITH — What sources do journalists trust most?

In a fast-paced digital society, companies have an ever-expanding platform to build a compelling brand story – and to resonate with a rapidly changing public. While public relations, advertising and marketing all have their place in building credible brands, survey after survey shows that editorial coverage generates better trust between a brand and consumers. Recently, Ogilvy proved this point again ...

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TODD SMITH: Newspaper ads triple campaign success

Forget their differing opinions on marriage, home ownership, and politics – the most telling differences between younger and older generations is how they prefer to get their news. A new Pew Research Center’s survey on modern news consumption trends, conducted in partnership with the Knight Foundation, shows that, when it comes to news consumption, the old and young look very ...

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TODD SMITH — News driven by technology, new journalism report finds

Growth around online video news has been largely driven by technology, publishers and platforms, instead of strong consumer demand, a new report from the Reuters Institute for the Study of Journalism finds – but breaking news events may hold clues to success. The report, The Future of Online News Video explores the explosion in online video news seen over the ...

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