Home » Tag Archives: Deane Smith & Partners

Tag Archives: Deane Smith & Partners

TODD SMITH — What makes news trustworthy?

marketing-strategy

A new comprehensive study shows that – surprise, surprise – trust and reliability in news is driven by specific factors that publishers can put into action and consumers can embrace. The news study from The Media Insight Project, a collaboration of the American Press Institute and the Associated Press‑NORC Center for Public Affairs Research, helps establish that trust is an ...

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TODD SMITH — Use Twitter analytics to engage your audience

Twitter

Seeking better ways to improve your brand through Twitter marketing? One of the best social media strategies is to use diagnostics like Twitter Analytics as a roadmap to success. Here are four ways to shift your brand into high-gear from Social Media Examiner: 1. Tailor Your Content to Audience Interests Tweeting content that appeals to your audience’s interests can draw ...

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TODD SMITH — Poor writing skills costing brands billions each year

advertising marketing

Clear communication is an essential skill for any brand, but what’s shocking is how much time and money businesses spend each year to bring employees up to a basic proficiency level. Writing seems to be one of the skills requiring the most remedial training. A study from CollegeBoard, a panel established by the National Commission on Writing, indicates that blue ...

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TODD SMITH — Twitter adds promoted videos to menu to whet the digital appetite

emojis

Faced with mounting pressure to keep itself interesting and profitable, Twitter is launching a new promoted video ad product. The San Francisco-based company’s First View will let marketers own the top Twitter ad in news feeds for a 24-hour period. The feature will be the first ad users see when they pull up their news feed on the Twitter app ...

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TODD SMITH — Top leadership lessons from Super Bowl coaches

Super-Bowl-50-Logo-Large_4C

While Super Bowl 50 was won by a gritty, determined defense dominated by an MVP performance from Vonn Miller, the success of both teams this year – and their showdown in the ultimate game in San Francisco – has a lot to do with the lessons of leadership, management and identity. Lessons that today’s brands should pay attention to. Here ...

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TODD SMITH — Here’s a sneak peak at The Super Bowl 50 ads

Super-Bowl-50-Logo-Large_4C

Whether it’s cars, chips or beer, ,the usual super suspects are lining up to make the 50th Super Bowl more than a game to remember – at least when it comes to the ads. With the Super Bowl set for Sunday, advertisers have given us  a peek at what they’ve got planned. They have a lot at stake as they ...

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TODD SMITH — 7 habits of highly effective digital marketers

Internet Marketing

To be effective at digital and online marketing, you must find others who are successful at it and observe the strategic thought that is working. The practice doesn’t always mirror specific tactics. But character traits and habits that lead to the discovery and implementation of successful plans will always be beneficial to your brand! Here are seven habits of highly ...

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TODD SMITH — Biggest brand, PR & reputation blunders in 2015 2.0

marketing

The Spin Cycle has reflected and contemplated the biggest challenges and blunders on how companies, organizations and people handled their brands, reputations and crisis management in 2015. There were some pretty epic PR blunders last year! Last we explored Nos 10-5. This week, The Spin Cycle reviews the Top 5 PR bloopers of 2015 from PR Newser: 5. Starbucks Race ...

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TODD SMITH — Top 10 ads of 2015 dominated by Android, Nike and gun control

marketing-strategy

Many brands shined with major ad campaigns that made an impact in 2015, but none were brighter than Android, Nike, and gun control oh my! Adweek has unveiled the Top 10 ads of the year, and the 2015 list includes beautifully creative craft, compelling storylines, filled with new smart phones, crazy stunts, the best Christmas ad, and PSAs about guns ...

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Happy New Year from Spin Cycle — Here are the most inspiring leadership moments of 2015

marketing

Inspiration comes in many forms – and 2015 was certainly a year of myriad moments of innovative thought. Some entrepreneurs found inspiration in Pope Francis’ visit to the U.S. Others found inspiration in an inventor’s prolific milestone: breaking Thomas Edison’s record for lifetime patents. And these were just two of the year’s momentous occasions. Here’s a list of the top ...

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