Home » Tag Archives: Deane Smith & Partners

Tag Archives: Deane Smith & Partners

TODD SMITH: NBC’s Brian Williams begins ‘apology tour’

Taylor Swift

For the first time in four months, suspended NBC News anchor Brian Williams is meeting with groups of colleagues and apologizing for misstatements that embarrassed the news division and gave the veteran news man – and the NBC brand – a black eye. It’s already being dubbed an “apology tour.” Williams spent time with staffers of his former program, the ...

Read More »

THE SPIN CYCLE: Rise in mobile reading could benefit newpaper websites

The average amount of time spent reading newspapers fell more than 25 percent globally from 2010 to 2014 according to a new ZenithOptimedia report. The amount of time spent reading newspapers across the world averaged 16.3 minutes per reader a day last year, down 25.6 percent from the 21.9 minutes daily average in 2010. By 2017 the global average will ...

Read More »

TODD SMITH’S SPIN CYCLE: 5 ways to win with data-driven marketing

Cool Blue Hard Drive reflecting circuit board

Data-driven marketing has come to the forefront for companies that want to better engage their customers and prospects. With data-driven marketing, firms are able to gather, integrate, and assess data from a variety of internal and external sources to help enhance value. In “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” the Direct Marketing ...

Read More »

THE SPIN CYCLE: Companies fail to deliver on their brand promise

A brand promise is the cementing of a company’s identity in the minds of its audiences. According to Gallup, companies are largely failing to make good on their agreements. Only half of the nearly 18 million customers Gallup surveyed strongly believe that the companies they do business with always deliver on what they promise. The other half, not so much. ...

Read More »

TODD SMITH’S SPIN CYCLE: Government needs good PR firm counsel

public relations

Government, whether federal, state or local, has many arms – so there’s many departments and areas of concern and a multitude of people and organizations to keep happy. Any help in the process is good, but specialized help from a PR firm can make or break any effort made by that governing entity. A good PR firm can also lend ...

Read More »

THE SPIN CYCLE — Key results from Pew’s social media survey

As Meerkat loses the spotlight to Periscope and everyone tries to remember what Ello was all about, we could use a bit of research for clarity on the current state of social media. The ever-reliable Pew Research Center did just that with its extensive study on The Digital Lives of Teenagers. Here are the top takeaways: 1. Facebook is just ...

Read More »

THE SPIN CYCLE: Twitter launches Curator search tool for media outlets

By TODD SMITH Twitter has launched Curator, its new product that lets media organizations, publishers, and broadcasters identify, filter and display tweets and Vine videos on any screen in real-time. The free service, which is something of a competitor to Storify, is designed to help those in the media industry and, soon, others too, make better sense of the barrage ...

Read More »

TODD SMITH — The Spin Cycle heads to SXSW in Austin, Texas

The Spin Cycle – always on the lookout for innovative thought that drives the branding industry – rolled into Texas for the annual South by Southwest® (SXSW®) Conferences & Festivals, soaking up the latest in emerging marketing technologies. Stay tuned for a full report from the event in next week’s Spin Cycle. SXSW offers the unique industry convergence of music, ...

Read More »