Home » Tag Archives: Deane Smith & Partners

Tag Archives: Deane Smith & Partners

TODD SMITH — The most popular brands in each state


Public relations and marketing agencies make it a priority to identify the nation’s regional brand tastes – why people choose Coca-Cola over Pepsi, or Ford over Chrysler – in one part of the country over another. While the volumes of marketing research can point to the brands that are held in high regard in a given state – and why ...

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TODD SMITH — CNN launches Great Big Story – answer to Vice And Buzzfeed


Just south of CNN’s Manhattan headquarters, in an office marked not with the broadcast company’s iconic logo, but a red rocket ship, nearly 30 new employees have spent time stealthily preparing to launch the broadcast network’s answer to publications like Vice and Buzzfeed: Great Big Story. GBS is an independent company fully funded by CNN, and it aims to create ...

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TODD SMITH — Social networking jumps nearly tenfold in past decade


Nearly two-thirds of American adults (65 percent) use social networking sites, up from 7 percent when Pew Research Center began systematically tracking social media usage in 2005. Pew Research reports have documented in great detail how the rise of social media has affected such things as work, politics and political deliberation, communications patterns around the globe, as well as the ...

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TODD SMITH — Tech giants top the best global brands list for 3rd year


There’s yet another superlative to bestow on Apple: Best Global Brand. The company topped the annual Interbrand Best Global Brand report, followed by Google. The companies placed first and second for the third year in a row. Interbrand, a brand consultancy, determines 100 companies’ ranks by considering how much revenue they earn from a branded product, how effective the brand ...

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PR and marketing professional Todd Smith acquires full ownership of Deane/Smith

Silas Deane and Todd Smith have grown Deane/Smith to a fourth-place ranking for revenue among Nashville's public relations and marketing firms.

By TED CARTER Todd Smith, a former presidential speech writer turned branding-and-image pro, has acquired ownership of Deane/Smith, a Nashville public relations-marketing firm he co-founded and expanded to include Jackson and Washington, D.C., offices. Smith and co-founder Silas Deane have grown Deane/Smith into Nashville’s fourth largest full-service public relations-marketing firm based on annual billings, according to company data compiled by the ...

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TODD SMITH — 4 brands driving mobile marketing results

Java Printing

Did you know that nearly 70 percent of smartphone shoppers will switch to a competitor’s site if the checkout process takes too long? That’s one of a handful of stats Google has released in a new report about how brands like Walmart and Red Roof Inn are moving the sales needle with mobile marketing. Here are four of the most ...

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TODD SMITH — PR is best for monitoring, managing online customer reviews


Online customer reviews can make or break a brand – even a relatively large brand. Consumers trust online customer reviews more than any other source of brand information except for recommendations from people they know, according to Nielsen’s Global Trust in Advertising report. Seventy percent of consumers trust online reviews, an increase of 15 percent over four years. People trust ...

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