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Tag Archives: Deane Smith & Partners

TODD SMITH'S SPIN CYCLE: Turn your content, data into compelling news

One of the best PR tools in today’s fast-paced, 24-7 news cycle world is including numbers in your media pitch to attract journalist attention. Case in point: over the holidays, New York Post business reporter John Crudele published an article sarcastically “gifting” coverage to a select handful of PR peeps whose pitches had originally gone unanswered. Why these pitches were ...

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TODD SMITH'S SPIN CYCLE — The Top 5 content marketing trends to watch in 2015

Whether we’re talking photo or video, editorial or blog, content’s kingdom has been expanding: fewer journalists, more user-generated tomes and a plethora of forums for any brand to find a consumer. This is the world in which we live – instant, immediate, and all within reach. Just because the platforms are there does not mean your consumers will know how ...

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TODD SMITH'S SPIN CYCLE: The biggest #PRWinners of 2014

Welcome to 2015, and as we shift into high PR, marketing, advertising and branding gear, The Spin Cycle is continuing to churn on the peaks and valleys of our industry last year. Last week, we reflected on the epic PR fails of 2014. But there was plenty of positive PR to celebrate. So allow the Spin Cycle to take you ...

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TODD SMITH'S SPIN CYCLE: The 14 biggest #PRFails of 2014

As we launch a new year – and new beginnings in brand building in an evolving era of digital communications, The Spin Cycle is in a reflective mood, contemplating on the PR, marketing, advertising and branding initiatives in 2014. There were plenty of banner positive brand moments in the past year, but there were also some epic PR fails. PR ...

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TODD SMITH'S SPIN CYCLE: Top 10 toy brands that won holiday social media blitz

What holiday toys generated the best social media buzz during the holidays? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys “R” Us and Target and the results are in on the 10 top brands that have official social pages. (Some popular items like Disney’s Frozen toys actually don’t have dedicated pages, believe it or ...

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TODD SMITH'S SPIN CYCLE — Maximize your holiday PR with these tips for your list

Every year, we distribute thousands of holiday season news releases. From gift guides and product launches, events and end-of-year wrap ups, there are many ways brands use news releases to successfully insert themselves into the holiday news cycle. After all, smart PR pros understand that news releases can directly impact end-of-year, holiday sales. To help you maximize your holiday PR ...

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Todd Smith's Spin Cycle — The 20 most viral ads of 2014

We’ve hit December, and have shifted into high holiday gear. The end of the year is always a time of reflections of the past and aspirations of the future. It’s also a good time to contemplate the top PR, marketing, advertising and branding initiatives. One of the first out of the gate is the annual roundup of the most shared ...

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TODD SMITH'S SPIN CYCLE: Habits of highly successful marketing execs

The most successful marketing executives are, above all, people persons who can advance their company’s brand experience with diverse – and ever-changing – audiences. They’re savvy. They keep a finger on the pulse of a rapidly transforming digital society – with a keen eye to the future. And, they understand how to harness data to appeal to an evolving marketplace ...

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