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Tag Archives: Deane Smith & Partners

TODD SMITH: CDC launches comprehensive Zika communications plan

The Centers for Disease Control and Prevention is pushing hard to spread the word about Zika, the first new cause of birth defects identified by the CDC in 50 years and the first time ever that the cause has been spread by mosquitos. CDC communications professionals are working side-by-side with scientists and emergency responders as the Zika hazard grows. And ...

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TODD SMITH — 10 steps to better writing from David Ogilvy, father of advertising

Perhaps Earnest Hemingway said it best: “Writing’s easy, just sit at a typewriter and open a vein!” Great wisdom from one of the greatest writers of all time. It’s been said that the ability to write well helps a person achieve focus, which leads to better, clearer thinking. Great writers are gifts, but good writing can be achieved through constant ...

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TODD SMITH — State of the news media from Pew Research Center

Following a recession that sent the U.S. newspaper industry into a tailspin, the pressures facing America’s newsrooms have transformed the entire industry, and impacts the experiences of even those news consumers unaware of the mammoth shifts taking place, according to a new report from the Pew Research Center. In 2015, the newspaper sector had perhaps the worst year since the ...

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TODD SMITH — More US journalists working for online only rather than newspapers

There are now more Americans working for online publishers and broadcasters than for newspapers, according to data from the U.S. Bureau of Labor Statistics. Employment at online outlets first eclipsed newspapers in October 2015. As of March, there were 197,800 Americans working in the “internet publishing and broadcasting” sector versus 183,200 people working for U.S. newspapers. The data goes back ...

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TODD SMITH — AP Stylebook 2016 updates: media, emoji & normcore, oh my!

OK, we have officially stopped capitalizing internet and web, according to a recent announcement from the Associated Press. Last week those words finally became lowercase – as they should have been all along – In the release of the 2016 AP Stylebook. There are some important additions and updates to reflect our transforming, multi-tasking, social and digital world: » media ...

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TODD SMITH — Is Facebook creating its own news cycle?

After a tsunami of accusations that Facebook showed political bias, the Senate demanded answers. Now it has them –12 pages of them. In a lengthy response to lawmakers, the company says it found no evidence that anyone on its Trending Topics team suppresses conservative content, as Gizmodo alleged in a story quoting unnamed former workers. Nevertheless, Facebook said it is ...

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TODD SMITH — What makes news trustworthy?

A new comprehensive study shows that – surprise, surprise – trust and reliability in news is driven by specific factors that publishers can put into action and consumers can embrace. The news study from The Media Insight Project, a collaboration of the American Press Institute and the Associated Press‑NORC Center for Public Affairs Research, helps establish that trust is an ...

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TODD SMITH — Use Twitter analytics to engage your audience

Seeking better ways to improve your brand through Twitter marketing? One of the best social media strategies is to use diagnostics like Twitter Analytics as a roadmap to success. Here are four ways to shift your brand into high-gear from Social Media Examiner: 1. Tailor Your Content to Audience Interests Tweeting content that appeals to your audience’s interests can draw ...

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TODD SMITH — Poor writing skills costing brands billions each year

Clear communication is an essential skill for any brand, but what’s shocking is how much time and money businesses spend each year to bring employees up to a basic proficiency level. Writing seems to be one of the skills requiring the most remedial training. A study from CollegeBoard, a panel established by the National Commission on Writing, indicates that blue ...

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TODD SMITH — Twitter adds promoted videos to menu to whet the digital appetite

Faced with mounting pressure to keep itself interesting and profitable, Twitter is launching a new promoted video ad product. The San Francisco-based company’s First View will let marketers own the top Twitter ad in news feeds for a 24-hour period. The feature will be the first ad users see when they pull up their news feed on the Twitter app ...

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