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Tag Archives: Deane Smith

TODD SMITH — Big media companies market publishing platforms

marketing-strategy

Leading global media giants – in search of new revenue streams – including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they’ve built in-house. At the South by Southwest Interactive conference in Austin, Texas, Vox Media CEO Jim Bankoff provided a four-point plan for growing the company, including strengthening its brands ...

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TODD SMITH — Create compelling news releases for the digital age

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The fall news cycle is full of stories that are competing for reader attention and clicks. Politics, weather systems, football scores, terrorism, quarterly earnings reports, and the latest entertainment buzz – your news is competing against all of the content on the Internet, not just your competition’s news or other news in your industry. How can your story rise above ...

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TODD SMITH — SEO tips to help PR content rank highly with Google’s latest update

marketing-strategy

Google’s latest algorithm rollout, which began last week, continues the search giant’s commitment to rewarding high-quality, user-focused content with higher rankings. Here are three easy tips for optimizing your PR content for better results from Entrepreneur: 1. Go long – many PR pros got used to writing short content because news release services provided a surcharge if copy ran over ...

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TODD SMITH — Key shifts in social media strategy, new dictionary words emerge

Do you ever wonder how marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time in? Wonder no more. Social Media Examiner has just released its annual Social Media Marketing Industry Report after surveying more than 2,800 marketers. The one ...

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THE SPIN CYCLE: Tap into the 10 best sentences from literature

The Spin Cycle is always on the lookout for the best turns of phrase — and how words are strung together on paper to make a lasting impact on our everyday lives. So, when publications like American Scholar focuses on the craft of writing, it sets my Wordsmith heart racing. Recently, the editors of the magazine chose the “10 Best ...

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