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Tag Archives: DeBeukelaer Corp.

Madison wafer maker on roll with 1,700-store Walmart deal

By TED CARTER The Madison-made Pirouline Swirl has landed a sweet spot on the shelves of 1,700 Walmart stores nationwide. Those stores may only be a start for the chocolate-cream-filled rolled wafer with the signature chocolate swirl. Strong sales could convince the Bentonville, Ark., retailer to put the DeBeukelaer Cookie Co.’s Pirouline Swirl in some or all of its additional ...

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