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STODDER: Businesses need social media, not Don Draper

Don Draper, the fictional madman-adman of TV fame, has survived booze, cigarettes, two marriages and countless affairs, but a social-media trailblazer insists the 21st century would kill him. Kill Draper’s spectacular advertising career, anyway. Curtis Hougland, who has founded – twice – the social-media-marketing firm Attention, is telling corporate executives that Draper’s presentations, dazzling with slogans and story boards, would ...

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