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Tag Archives: Fred Carl

HE’S BACK — Fred Carl aims for the high-end market with modular homes

C3 Design will concentrate first on smaller buildings, such as this one in a contemporary style.

By JACK WEATHERLY  Fred E. Carl Jr. is emerging from his Viking Range years with a new venture, C3 Design. The company will build modular homes that are not what one might think of as “prefab” houses. It aims instead for the same high-end market that Viking dominated. Carl’s ventures are coming full circle. The first was homebuilding, a continuation ...

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Middleby CEO: Viking staying in Greenwood is ‘not negotiable’

Viking Range Corp. will focus on what made the company successful in the first place — building high-end kitchen appliances in Greenwood. That was the primary message Middleby Corp. CEO Selim Bassoul laid out during a press conference one day after 20 percent of Viking’s workforce was terminated. Of the layoffs, half were in Greenwood. Despite that, Bassoul said Viking ...

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REILY: Viking sale leaves Greenwood hanging

Say what you will, but the chances of Viking Range staying in Greenwood long term are very slim. You could almost hear the moving trucks backing up to the docks during the Middleby Corp. conference call last week, explaining why the food service equipment maker had bought the Mississippi-based oven and kitchen appliance maker for $380 million. While all the ...

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