In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the [...] [...]
When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to [...] [...]
If you want to know if the economy is really improving two years out from the official end of the most recent recession, checking in on advertising revenues might give some insight. But answers as to whether advertising is on an upswing might not have easy answers at a time when more businesses are relying [...] [...]
>> MDA salary already competitive Bryant signs bill that allows for uncapped incentives for next MDA chief— By Clay Chandler Also in this week’s paper: >> SEARCH CONTINUES FOR DOR HQ No likelihood this session of securing the move of Department of Revenue into Jackson — by Ted Carter >> “DISAPPOINTED” DOR STILL LOOKING FOR NEW HOME [...] [...]
GodwinGroup recently promoted Jennie Truhett to brand manager. As brand manager, Truhett will continue to work closely with clients to develop an effective strategy that meets their marketing objectives. A native of Grenada, she is a graduate of the University of Mississippi where she received a bachelor of business administration in marketing communications. Truhett joined [...] [...]
Great organizations have both effective leaders and managers. It is important then to understand the distinction between leading and managing. Leadership guru John P. Kotter stated, “Leadership and management are two distinctive and complementary systems of action. Both are necessary for success in an increasingly complex and volatile business environment.” In a chaotic marketplace, it [...] [...]
GodwinGroup recently added three team members to its Gulf Coast office. Diana Phillips joined as senior copywriter. Phillips brings valuable experience from her work in the hospitality, gaming, retail and Internet sectors. In 2007, she received the American Advertising Federation Mississippi Gulf Coast ADDY Award for Copywriter of the Year. Phillips is the former advertising [...] [...]
Tal McNeill, senior vice president/group creative director at GodwinGroup, was recognized as Copywriter of the Year at The American Advertising Federation’s ADDY Awards for the Jackson area. GodwinGroup was presented 10 awards during the competition, six awarded for work associated with Trustmark Bank in which McNeill served as lead copywriter. McNeill is a graduate of [...] [...]
GodwinGroup recently added three team members to its staff, including two employees in the Jackson office and one in its Gulf Coast office in Biloxi. Shailee Bhatt joined as digital media analyst, social media coordinator in GodwinGroup’s Jackson office. Bhatt has experience executing online marketing plans and performing data analyses and research products for digital [...] [...]
Middle of the Pack snapshot: No. 87 Handling public affairs like their own is what group has historically been known for With 73 years of experience in advertising, GodwinGroup stays ahead of the curve by providing sophisticated services while adapting to the evolving digital marketing world. “The secret to our success is our being able [...] [...]
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