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Tag Archives: GodwinGroup

Karen Johnson wins advertising award

Karen Johnson, vice president of print production at GodwinGroup, was recently honored with the Bolton-MacVicar Award by the District 7 American Advertising Federation (AAF). The award is presented annually to an advertising professional within the district who has dedicated special efforts to working with advertising students at area schools and universities. Johnson has been involved with AAF since 1987, serving on the board, ...

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Wert named partner/shareholder

Kami Wert, senior vice president and executive management team member, has become a partner and shareholder of GodwinGroup. Wert co-manages the agency’s Gulf Coast office. A native of Magee, Wert graduated from the University of Southern Mississippi with a bachelor of arts in speech communications. She joined GodwinGroup in 1997 as a brand coordinator. She moved to the Gulf Coast ...

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GodwinGroup hires Hawkins

GodwinGroup recently named Don Hawkins, of its Jackson office, as project manager. A native of Ocean Springs, Hawkins is a graduate of the University of Mississippi in Oxford, where he received a bachelor of business administration degree in business management. Hawkins joined the agency in 2004.  

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To Tweet or not to Tweet

Twitter, the popular micro-blog and short message service (SMS), has become an important marketing tool for companies and their advertising agencies eager to promote different products and services to the public. While celebrity athletes and movie stars still get the most followers, corporate giants like Best Buy, Target and Apple also enjoy a healthy Twitter fandom. Users who sign up ...

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GodwinGroup the ‘go-to’ firm for 75 years

In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the reasons. So how has Jackson’s ...

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GodwinGroup at 75 has longer reach, wider range of services

When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to emerge as a regional operation. ...

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The future of advertising and the changing of the times

If you want to know if the economy is really improving two years out from the official end of the most recent recession, checking in on advertising revenues might give some insight. But answers as to whether advertising is on an upswing might not have easy answers at a time when more businesses are relying on the Internet and social ...

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Read April 23 issue of the MBJ

>> MDA salary already competitive Bryant signs bill that allows for uncapped incentives for next MDA chief— By Clay Chandler Also in this week’s paper: >> SEARCH CONTINUES FOR DOR HQ No likelihood this session of securing the move of Department of Revenue into Jackson — by Ted Carter >> “DISAPPOINTED” DOR STILL LOOKING FOR NEW HOME With the state Department of ...

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Truhett earns promotion

GodwinGroup recently promoted Jennie Truhett to brand manager. As brand manager, Truhett will continue to work closely with clients to develop an effective strategy that meets their marketing objectives. A native of Grenada, she is a graduate of the University of Mississippi where she received a bachelor of business administration in marketing communications. Truhett joined Godwin Group in 2007.

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Knowing what is most important

Great organizations have both effective leaders and managers. It is important then to understand the distinction between leading and managing. Leadership guru John P. Kotter stated, “Leadership and management are two distinctive and complementary systems of action. Both are necessary for success in an increasingly complex and volatile business environment.” In a chaotic marketplace, it is crucial to have leaders ...

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