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Tag Archives: IBM

TODD SMITH — Tech giants top the best global brands list for 3rd year


There’s yet another superlative to bestow on Apple: Best Global Brand. The company topped the annual Interbrand Best Global Brand report, followed by Google. The companies placed first and second for the third year in a row. Interbrand, a brand consultancy, determines 100 companies’ ranks by considering how much revenue they earn from a branded product, how effective the brand ...

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PHIL HARDWICK — Turning things around: Two companies and one federal agency

The cover of the current issue of the Harvard Business Review proclaims, “Making Strategy Work – How to Avoid the Traps and Execute Brilliantly.” Strategy is about how to achieve goals. It is especially important for companies that were once flying high, but have found themselves at a lower altitude. Turning around a struggling company is a daunting task. So ...

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Aerotec goes Hollywood again

PICAYUNE — Aerotec, LLC, recently provided airborne LIDAR (Light Detection and Ranging) for IBM’s “Smarter Planet” series of videos. “Data Anthem” was produced by Ogilvy & Mather New York and directed by James Frost of Zoo Films. Aerotec’s airborne LIDAR was used for the opening scene and some of the follow-on scenes. IBM’s “Smarter Planet” videos are being used to ...

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