Home » Tag Archives: Jeffrey Gitomer

Tag Archives: Jeffrey Gitomer

JEFFREY GITOMER: What’s your ‘type’? Mine is ‘sales successful’

salespeople

Everybody talks about “types” of people, in order to try and figure them out. Salespeople are all taught to mirror, model, and type their prospective customers. Big mistake. My opinion: total manipulation. Total joke. Total waste of time. The key word is harmonize. Not mirror or model. Harmonize is sincere. Mirror or model is manipulative. Get to know them as ...

Read More »

JEFFREY GITOMER — What is the key that unlocks the sale?

advertising marketing

Is there a one word answer to making more sales happen? YES! Probing? Listening? Presenting? Talking? Assessing? Pain? Objections? Closing? Manipulating? The key to selling is not probing, listening, presenting, talking, assessing, pain, objections, and especially not manipulating. The key that unlocks sales is harmonizing. But you’d never know that from most salespeople’s actions. Selling is about understanding the other ...

Read More »

JEFFREY GITOMER: The most coveted prize in selling besides a sale … is a referral

column

Everyone tells you to get referrals. And most people tell you to “ask” for them. “Don’t forget to ask for a referral.” Horrible strategy. Totally offensive for the most part. Borderline rude. And asking the same customer twice is a death wish. MY DEFINITION OF A REFERRAL: A name and contact information provided proactively by someone you have a relationship ...

Read More »

Your prospect will signal you when they’re ready to buy

ADVERTISING word cloud, business concept

Billy, pay attention!” That was your first listening lesson. Probably delivered when you were too young to pay attention. Fast forward 20 something years (or more) and you’re STILL not listening. Your customer is telling you he or she is somewhere between “interested” and “ready” in your sales conversation, and you’re pressing to “overcome” some bogus objection because your focus ...

Read More »