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Tag Archives: Josh Mabus

JOSH MABUS – Apocalypse now: The volatile startup landscape

Extinction is the rule. Survival is the exception. Carl Sagan gave us these words through the lecture series The Search for Who We Are. While this observation may seem pessimistic, we know it to be true. Two things are inevitable: death and taxes. Science estimates 99.9 percent of all species that ever existed on Earth are now extinct. That means ...

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JOSH MABUS — Add your own symbol to your portfolio

marketing-strategy

A business owner who enjoys spending money on marketing is hard to find. There always seems to be something else that is an easier expenditure. Fear and trepidation surrounds marketing expenditures. It’s no wonder. Even legendary retailer George Wanamaker once remarked, “Half the money I spend on marketing is wasted; the trouble is, I don’t know which half.” Many think ...

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JOSH MABUS: Set your sights on better marketing plans

marketing-strategy

Ready. Aim. Fire. These words weren’t chosen by accident to describe the process of acquiring and attacking a target. There is an order to creating success. When one goes out of order, it’s normally to get to the firing portion as quickly as possible. In general parlance, we call this “trigger-happy.” Effective marketing isn’t, and will never be, driven by ...

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JOSH MABUS: Shed 50 pounds using these overlooked marketing techniques; Learning from the click bait era

marketing

You Won’t Believe What These Child Actors Are Doing Now.” “Eight Things Your Doctor is Lying About.” “Make $1,000 a Week Working From Home Using Just This Trick.” “One Mom’s Trick to Staying Fit on the Go.” “What This Kid Says Will Restore Your Faith in Humanity.” We probably see 100 headlines like these everyday while scrolling down our Facebook ...

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JOSH MABUS: I’d rather be a follower than a coward

Books, blogs, speakers, preachers and everyone else with a platform have spent the better part of the last decade comparing leaders to followers. Has this trope gotten old yet? The message is clear: if you’re not leading, you’re following. If you’re following, you’re losing. We’ve demonized the role of the follower and created a mad rush toward lead-ership roles. Just ...

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JOSH MABUS: Bet on yourself; Bobby Bonilla did and won big

Bobby Bonilla-mets_feature_rgb

I have been a pretty loyal baseball fan since I was a little boy — mostly rooting for the San Francisco Giants. I can attribute most of this to Will Clark and his perfect swing. I was almost a Pittsburgh Pirates fan, though. The first baseball card I ever pulled from a package was Bobby Bonilla’s rookie card. It was ...

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JOSH MABUS: Don’t be overwhlemed by the whelm

One can be overwhelmed or underwhelmed, but what about just “whelmed?” I can assure you that being whelmed exists. People tend to talk about experiences that exceed expectations. This could be in the positive or negative. If you have overwhelming service, you’ll likely brag about it. If you’re underwhelmed by the quality of service, you’re likely to rail against it. ...

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JOSH MABUS: Thank you for letting me know you’re old

Anniversary sales are the worst. They’re the vestigial tail of marketing — outdated and unnecessary. Somehow they haven’t gotten the evolutionary hint that they’re no longer needed. This tactic leads the pack in a host of outdated practices that only benefit the media outlets where the ads are placed. What would you do if a complete stranger invited you to ...

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JOSH MABUS: Why I stayed?

I’m in love. I’m head-over-heels enchanted, enamored and enthralled. Who has such deep affection? It’s possibly an unexpected sweetheart: the great state of Mississippi. Does she have her blemishes? Sure, but love is blind, and any great love is worth working on. Much like my real-life-wife has extended much patience in our marriage, I choose to concentrate on the positives ...

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