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Tag Archives: Josh Mabus

No one is thinking about your business, they’re too busy thinking about movies

There are people who watch the 1982 Ridley Scott film Blade Runner every week for the sole purpose of determining whether the main character, Rick Deckard, is a human or a replicant (the film’s word for android). It’s a 35-year-old argument among science-fiction fans. “Is Deckard a replicant?” But Scott, director of the movie, has answered the question with surprisingly ...

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JOSH MABUS: In style or standing out

As Flea took the stage at the FedExForum last week, wearing an outfit undoubtedly stitched together from the scraps of seven or eight other outfits, I couldn’t help but think about his unique fashion sensibilities. He was followed by a shirtless Anthony Kiedis, who wore colorful leggings and cutoff Dickies pants, and by Chad Smith, who was wearing a tank top/tracksuit onesie (at least ...

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JOSH MABUS — Introspection is dangerously underrated

Artists, especially of the literary ilk, are often accused of focusing too much on the inner world. Franz Kafka famously said, “Writing is utter solitude, the descent into the cold abyss of oneself.” Futurist dystopian novelist Philip K. Dick said, “The problem with introspection is that it has no end.” Introspection is the mental addiction of the artist, but for ...

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JOSH MABUS — Better, best and the business at rest

Marketing firms aren’t very dissimilar from fitness centers — at least in one sense. When a new year rolls around, there are lines out the door. As an individual resolves to improve his/her physical health, businesses generally look to improve their marketing. The analogy can be stretched a bit further. Sometimes, those who sign up for New Year’s improvements aren’t ...

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JOSH MABUS — Who’s inside the suit?

As humans, it’s in our nature to stereotype people. That’s not a moral critique—our brains are hardwired to make these evaluations based on relatively little information. We’re constantly doing it, especially in the business and marketing world. For instance, we see a CEO as a rigid taskmaster. He runs a tight ship, wears a suit every day, and keeps his ...

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JOSH MABUS — Price your experience above your product

Airbnb recently added a new level to its website — experiences. Beyond finding a place to stay when you travel, you can now pay to have someone guide you on an immersive and somewhat exclusive experience. You can pay for a tour of a reality TV production studio in LA followed by a catered lunch at the owner’s Venice home. ...

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JOSH MABUS — The glass is simply half: Perspective vs. correct action

We talk about a glass being “half full” or “half empty” as if a certain view defines us as optimists or pessimists. When I hear this argument, I hear a problem that has been festering in human consciousness — likely since the advent of this trope. The truth is the glass can never be half full without being half empty. ...

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JOSH MABUS — Remarkable means remark able

Netflix had a lot of success with its original content this year, and the most successful of those shows was the first season of newest cult classic, Stranger Things. The show pulled 14.07 million viewers in its first 35 days. Some of you might be wondering why you haven’t heard about the show, seeing as how shows with that many ...

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JOSH MABUS — Try not to suck

Crowdfunding websites like Kickstarter, GoFundMe and Indiegogo are a little overblown these days, but the idea at their core is a question all businesses need to address: Are people willing to pay for my product or business? I’ve seen so many entrepreneurs spend years investing in products and businesses that have no place in the market. Last week, we talked ...

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