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Tag Archives: Josh Mabus

JOSH MABUS — Try not to suck

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Crowdfunding websites like Kickstarter, GoFundMe and Indiegogo are a little overblown these days, but the idea at their core is a question all businesses need to address: Are people willing to pay for my product or business? I’ve seen so many entrepreneurs spend years investing in products and businesses that have no place in the market. Last week, we talked ...

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JOSH MABUS — Are you meeting a need?

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Why’d that new restaurant close?” “Awwww…no one came out and supported it.” How many times has this played out in small towns across America? Are you asking your customers to support your business or are you supporting your customers? I’m blessed with a nice front porch on my office. It’s really a necessity in the South to be able to ...

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JOSH MABUS: Everyone starts local

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As my agency has grown, our clients have also grown. Many of our early clients competed only in local markets but now find themselves competing in larger regional and sometimes national markets. This is not solely because of the work we produce — as much as I’d like to believe otherwise. Much of this growth is due to our ability ...

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JOSH MABUS: Umami in your messaging

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If you’re anything like me, you take a lot of pleasure from a good meal. Eating is the number one thing I want to do when I visit a new city. I want to sit down to a delicious meal with good friends and taste as many different things as I can. Some people may call themselves foodies. Others might ...

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JOSH MABUS — Build a predestined path for your customer

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I was in San Francisco with a friend to do a little work and cheer on the Giants as they fought for a spot in the playoffs recently. On our second night in the city, instead of watching baseball, we spent the evening taking in the sights of the marina district, where we stumbled on a little boardwalk magic shop. ...

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JOSH MABUS — If you’re explaining, you’re losing

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I’ve worked with a lot of incredible creatives. Once I work with a fellow who stands out as a verbal processor. We’ll call him Stephen. “Stephen, the client needs to include their e-commerce store in their new website,” I’ll say. “Is that something you can do relatively easily?” “I don’t see why not,” he always replies with confidence. Then there ...

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JOSH MABUS — Value is in the knowledge of the consumer

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This column is the final in a three part series on using perceived value as a marketing tool. In 1989 the Dallas Cowboys and Minnesota Vikings made one of the largest trades in football history, with Dallas sending Pro Bowl running back Herschel Walker to the Vikings along with four draft picks. The Cowboys received five middling players and three ...

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JOSH MABUS — Get less than you bargained for

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People always want to know “the secret.” …the secret to happiness. …the secret to a better job. …the secret to health. These secrets, or the promise of their answer, fuel many, many ad campaigns. The Internet is overwhelmed with ads for a new technique to cut fat or an instant weight loss drug. Now think about how many so-called health ...

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JOSH MABUS: But it was on sale

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You’ll never believe the sale I found today, honey,” your wife says to you as you undo your tie and put away your shoes. The Maison Weiss bag lying on your bed reveals the shape of the shoe box it contains. (Ladies, sit tight. I’ve got an equally damning example about husbands after this.) “These $400 shoes were on sale ...

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