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Tag Archives: Longleaf Camouflage

WOODS: On becoming Yeti-fied

The secret for making big money in Corporate America is to infuse your brand name into everyday life. That brand has to be part of the discussion at the kitchen dinner table, in the break room at work, church parking lots after service, and the logo has to be visible everywhere you turn. Consumers are literally being brainwashed with brand ...

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