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Tag Archives: LuAnn Pappas

Ads fun, not anti-Mississippi, says Southland executive from Southern Gaming Summit

The advertising, in a word, was taken personally by gaming officials in Mississippi. Southland Park Gaming and Racing’s recent marketing campaign in the Arkansas, Tennessee, north Mississippi area have been often-discussed in Mississippi gaming circles. The television ads for the West Memphis, Ark., racetrack and casino incorporated negative Mississippi stereotypes. The ads advise viewers “Don’t Risk the Road Trip.” They depict dangers such as ...

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