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Tag Archives: Mabus Agency

JOSH MABUS — Wasting time where there’s no value?


I have a love/hate relationship with trade shows. On one hand, I have a captive audience composed of the people who, on paper, are most likely to do business with me. On the other hand, not all are qualified, ready or willing to. When I started going to trade shows regularly, I discovered what I have since termed the Law ...

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JOSH MABUS — Give ‘em something to talk about


Word of mouth is the best form of advertising. We’ve all heard. Likely, we’ve all said it. I don’t believe this is true — or at least fully true. Word of mouth isn’t the best form of advertising. Word of mouth is advertising. This theory developed while I was waiting in line at a coffee shop. The fellow behind me ...

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JOSH MABUS — Hand in hand, small business and industry

small business

There seems to be a debate in many cities, in our own state and across the country. Do we invest in small businesses, which employ lots of people as a group but are individually volatile and have lower economic impacts? Or do we invest in attracting corporations, which can be demanding and hard to come by? We often talk about ...

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JOSH MABUS: You are not too small to invest in the world wide web

The internet was a small niche of business management during its first few years of existence, especially in a place like Mississippi. It’s an everyday reality now. When web began to make its way into Mississippi businesses, I often heard things like, “What use does a feed store have for a website.” Those were the days when a phone book ...

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New website launched to help Tupelo recover from storm

In the wake of the devastating tornado that caused widespread damage in the city of Tupelo Monday, a new website is aiming to help in the recovery efforts while at the same time illustrating the strength of community. Spearheaded by the Tupelo-based advertising firm Mabus Agency and sponsored by Renasant Bank, www.tupelostrong.com was launched Tuesday afternoon. The grass-roots mission is ...

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Mabus cited in book

Josh Mabus, owner of the Mabus Agency, was featured as a source in a new book by Lin Grensing-Pophal titled “Direct Mail in the Digital Age” (Self-Counsel Press, 2011). The conversation between Mabus and Grensing-Pophal is relayed over the chapter “Leveraging Traditional Direct Mail and Online Options.” The area centers on how the Mabus Agency uses print media, online tools ...

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