Home » Tag Archives: Mad Genius

Tag Archives: Mad Genius

Google chooses Mad Genius as example of Internet use

RIDGELAND — Google recently selected the full-service advertising firm Mad Genius to serve as Mississippi’s example of a business successfully utilizing the Internet to find and connect with customers. “We’re gaining new clients and entering new arenas. Doors are opening up for us. That’s always a great thing,” said Ryan Farmer, interactive creative director at Mad Genius. “We’ve all had ...

Read More »

‘Honesty Pays’: Stevens and Ward’s ad campaign gets attention

When Lance Stevens and Rod Ward III, attorneys with the Jackson law firm Stevens & Ward, sat down with the staff of the Ridgeland-based advertising agency Mad Genius to develop a new ad campaign, the partners knew they wanted something different — something that set Stevens & Ward’s ads apart from those of other personal injury law firms. However, the ...

Read More »

TODD SMITH'S Spin Cycle — All The News … Best Stories of 2013 in the New York Times

The New York Times has announced its list of most-visited stories of 2013. Call it the modern version of “All the News That’s Fit to Print!” Categories include the most popular articles and blog posts, multimedia and interactives, and videos throughout NYTimes.com, the news outlet’s mobile site and its iOS apps. The most visited of all content was the interactive ...

Read More »

So, what’s not to like? Buying Facebook ‘likes’ can be risky, says Mad Genius

If you spend much time on your business Facebook page, you most likely have seen a popup advertisement offering to sell you Facebook “likes.” One company advertises 1,000 likes from “real Facebook users” in one-to-four days for $29.99. This might seem like a good deal knowing how much attention Facebook users pay to “likes.” But be aware that not only ...

Read More »

AAF Jackson seats board

The American Advertising Federation Jackson has installed upcoming board members for the 2013-2014. The board for the new year includes: president — Janet Walker, Communication Arts Company; president-elect — Yolanda Foster, GodwinGroup; vice president/membership — Robby Scucchi, Methodist Specialty Care Center; secretary — Anna Rogers, Woman’s Hospital; treasurer — Jonathan Pettus, Maris, West & Baker Inc. immediate past president — ...

Read More »

Grace named director

The advertising and creative production firm Mad Genius recently welcomed Pshone Grace as its new media director. Grace brings 15 years of experience in media planning, buying and advertising.

Read More »

Fighting Okra campaign featured at NCAA.com

The Fighting Okra of Delta State University has done it again. The burly unofficial DSU mascot won high praise last year for starring in its own “Fear the Okra” promotional web video series produced by Ridgeland advertising agency Mad Genius. Recently profiled in the Mississippi Business Journal, the Fighting Okra’s makeover story has also been retold by NCAA.com. “When you ...

Read More »