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Tag Archives: Mad Genius

TODD SMITH — PR spending, staffing on rise over next 5 years

Brands plan to increase both internal staffing and overall spending on public relations over the next five years, according to a new report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism. Conducted this winter, the survey was designed to shed light on the public relations ...

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Mad Genius adds Pedigo

Advertising veteran and Emmy-nominated writer Jeff Pedigo has joined top creative firm Mad Genius as Senior Writer / Strategist. With over 30 years of experience in marketing, Pedigo has earned numerous awards at the local and national level, including Copywriter of the Year, many TELLYs and Best of Show ADDYs, all from producing momentum-building brand experiences in TV, radio, print, ...

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Mad Genius hires Hitchcock

Meredith Hitchcock has joined advertising/creative production firm Mad Genius as Interactive Media Strategist. Originally from Houston, Hitchcock graduated with honors from the University of Houston with a B.S in Industrial and Organizational Psychology. Hitchcock spent many years in the information technology industry working for and with Fortune 100 to Fortune 500 companies in operations, sales, marketing, and business development before ...

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Mad Genius make changes

Advertising/creative production firm Mad Genius of Ridgeland recently promoted Dana Marsalis to Account Executive position. Marsalis joined Mad Genius in March 2014 and was instrumental in account coordination in her first year with the agency. She has experience with several industry leading clients locally, statewide and nationally. With her new role she will continue to spearhead client relations and serve ...

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Google chooses Mad Genius as example of Internet use

RIDGELAND — Google recently selected the full-service advertising firm Mad Genius to serve as Mississippi’s example of a business successfully utilizing the Internet to find and connect with customers. “We’re gaining new clients and entering new arenas. Doors are opening up for us. That’s always a great thing,” said Ryan Farmer, interactive creative director at Mad Genius. “We’ve all had ...

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‘Honesty Pays’: Stevens and Ward’s ad campaign gets attention

When Lance Stevens and Rod Ward III, attorneys with the Jackson law firm Stevens & Ward, sat down with the staff of the Ridgeland-based advertising agency Mad Genius to develop a new ad campaign, the partners knew they wanted something different — something that set Stevens & Ward’s ads apart from those of other personal injury law firms. However, the ...

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TODD SMITH'S Spin Cycle — All The News … Best Stories of 2013 in the New York Times

The New York Times has announced its list of most-visited stories of 2013. Call it the modern version of “All the News That’s Fit to Print!” Categories include the most popular articles and blog posts, multimedia and interactives, and videos throughout NYTimes.com, the news outlet’s mobile site and its iOS apps. The most visited of all content was the interactive ...

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So, what’s not to like? Buying Facebook ‘likes’ can be risky, says Mad Genius

If you spend much time on your business Facebook page, you most likely have seen a popup advertisement offering to sell you Facebook “likes.” One company advertises 1,000 likes from “real Facebook users” in one-to-four days for $29.99. This might seem like a good deal knowing how much attention Facebook users pay to “likes.” But be aware that not only ...

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