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Tag Archives: Mad Genius

AAF Jackson seats board

The American Advertising Federation Jackson has installed upcoming board members for the 2013-2014. The board for the new year includes: president — Janet Walker, Communication Arts Company; president-elect — Yolanda Foster, GodwinGroup; vice president/membership — Robby Scucchi, Methodist Specialty Care Center; secretary — Anna Rogers, Woman’s Hospital; treasurer — Jonathan Pettus, Maris, West & Baker Inc. immediate past president — ...

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Grace named director

The advertising and creative production firm Mad Genius recently welcomed Pshone Grace as its new media director. Grace brings 15 years of experience in media planning, buying and advertising.

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Read February 1 issue of MBJ

>> FEAR THE OKRA Mad Genius ad campaign helps Delta State reintroduce the toughest vegetable in higher education— by Stephen McDill Also in this week’s paper: >> LEGISLATURE Move state offices to Capitol Complex — by Ted Carter >> SPORTS New kiosks make for a better visit at sports hall— by Frank Brown >> ENERGY Supreme Court mulls whether or ...

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Having a front row seat to watch social media change

Frank Owen is a professional observer and a self-described closet anthropologist who’s “fascinated by cultures.” He has a background in psychology, training in counseling and experience in museum design and web content strategy. He joined Mad Genius as a copywriter and audience researcher in 2007, a time shortly after social media was beginning to take root. Now, as social media ...

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Mad Genius hires five, promotes one

Mad Genius has welcomed five new additions to its staff along with a recent promotion. Robert Pettit has been named digital content specialist. A recent graduate of the University of Mississippi, Pettit has a background in online marketing strategy and implementing social media campaigns. Leann Smith has been named co-op manager/media assistant. Smith studied at LSU-Monroe and brings over a ...

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Mad Genius VP: Creativity still needed as technology changes business

Growing up in a quiet suburb of Kansas City, Mo., Eric Hughes exhibited a creative bent from an early age. Now the vice president/creative director of Mad Genius, he was also exposed to the advertising industry early. He spent summers during high school working in his dad’s Kansas City agency. “I was the kid who was always drawing. Colors fascinated ...

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