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Tag Archives: Mad Genius

Delta State reintroduces toughest vegetable in higher education

The biologists may call it “abelmoschus esculentus” but down here in the South its better known as okra. A native of West Africa that is cousin to cotton and popularly served up fried or in Creole gumbo, okra is now getting talked up by ESPN and David Letterman thanks to a Bolivar County university and a Madison County advertising firm. ...

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Read February 1 issue of MBJ

>> FEAR THE OKRA Mad Genius ad campaign helps Delta State reintroduce the toughest vegetable in higher education— by Stephen McDill Also in this week’s paper: >> LEGISLATURE Move state offices to Capitol Complex — by Ted Carter >> SPORTS New kiosks make for a better visit at sports hall— by Frank Brown >> ENERGY Supreme Court mulls whether or ...

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Having a front row seat to watch social media change

Frank Owen is a professional observer and a self-described closet anthropologist who’s “fascinated by cultures.” He has a background in psychology, training in counseling and experience in museum design and web content strategy. He joined Mad Genius as a copywriter and audience researcher in 2007, a time shortly after social media was beginning to take root. Now, as social media ...

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To Tweet or not to Tweet

Twitter, the popular micro-blog and short message service (SMS), has become an important marketing tool for companies and their advertising agencies eager to promote different products and services to the public. While celebrity athletes and movie stars still get the most followers, corporate giants like Best Buy, Target and Apple also enjoy a healthy Twitter fandom. Users who sign up ...

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Mad Genius hires five, promotes one

Mad Genius has welcomed five new additions to its staff along with a recent promotion. Robert Pettit has been named digital content specialist. A recent graduate of the University of Mississippi, Pettit has a background in online marketing strategy and implementing social media campaigns. Leann Smith has been named co-op manager/media assistant. Smith studied at LSU-Monroe and brings over a ...

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Mad Genius VP: Creativity still needed as technology changes business

Growing up in a quiet suburb of Kansas City, Mo., Eric Hughes exhibited a creative bent from an early age. Now the vice president/creative director of Mad Genius, he was also exposed to the advertising industry early. He spent summers during high school working in his dad’s Kansas City agency. “I was the kid who was always drawing. Colors fascinated ...

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