by Lynn Lofton Published: May 27,2012
Tags: advertising, Eric Hughes, Mad Genius, marketing
Growing up in a quiet suburb of Kansas City, Mo., Eric Hughes exhibited a creative bent from an early age. Now the vice president/creative director of Mad Genius, he was also exposed to the advertising industry early. He spent summers during high school working in his dad’s Kansas City agency. “I was the kid who [...] [...]
by Associated Press Published: May 15,2012
Tags: Conventions, county government, hospitality, hotels, lodging, marketing, meetings, motels, promotions, restaurants, tourism, tourists, vacationers, vacations, vactioning, visitors
JACKSON COUNTY — Jackson County supervisors have turned down the Mississippi Gulf Coast Convention & Visitors Bureau offer to add Jackson County representatives to their board to form a tri-county entity in support of Mississippi Coast tourism. Supervisor John McKay said yesterday he supported the move because it’s important for the Coast to speak with [...] [...]
by Wally Northway Published: May 8,2012
Tags: marketing, no-call law, sales, state agency, state law, telemarketers, telemarketing, telephones
JACKSON — The Mississippi Public Service Commission has fined Roy M. Cox Jr. of Santa Ana, Calif., and his five corporations, Castle Rock Capital Management Inc., Castle Rock Capital Management, S. A., Capital Solutions Group, S. A., Transfers Argentina and Marketing Strategy Group, with both domestic and foreign places of business, a total of $945,000 [...] [...]
by Associated Press Published: May 8,2012
Tags: advertising, board of supervisors, bureau, convention and visitors bureaus, Conventions, county government, marketing, meets, promotional, promotions, regionalism, supervisors, tourism, tourists, vacations, visitors
JACKSON COUNTY — The Mississippi Gulf Coast Convention & Visitors Bureau has invited Jackson County to join Harrison and Hancock counties in tourism promotion. Beth Carriere, executive director of the bureau, presented a memorandum of understanding to the Board of Supervisors yester, according to The Mississippi Press. “We would hope that Jackson County would want [...] [...]
by MBJ Staff Published: April 24,2012
Tags: advertising, assets, federal law, fines, marketing, No Call, promotions, property, state law, telemarketers, telemarketing
JACKSON — The Mississippi Public Service Commission (PSC) along with the Federal Trade Commission have exchanged information and put a robocaller out of the telemarketing business, according to Public Service Commissioner Brandon Presley. The telemarketers were allegedly responsible for billions of calls and will give up assets totaling roughly $3 million under an FTC order. [...] [...]
by Ted Carter Published: April 22,2012
Tags: advertising, Danny Mitchell, digital marketing, GodwinGroup, John McKie, marketing, Philip Shirley, public relations
In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the [...] [...]
by Becky Gillette Published: April 22,2012
Tags: Facebook, marketing, social media
The biggest recent development in social media is the conversion of all pages to what Facebook calls the Timeline. Previously individual and business profiles were similar. But on March 30, Facebook began instituting the Timeline format for individual users and a separate pages function for businesses. Frank Owen, social media director, Mad Genius, Ridgeland, said [...] [...]
by Ted Carter Published: April 22,2012
Tags: advertising, GodwinGroup, marketing, public relations
When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to [...] [...]
by Becky Gillette Published: April 22,2012
Tags: advertising, GodwinGroup, marketing
If you want to know if the economy is really improving two years out from the official end of the most recent recession, checking in on advertising revenues might give some insight. But answers as to whether advertising is on an upswing might not have easy answers at a time when more businesses are relying [...] [...]
by Associated Press Published: April 10,2012
Tags: board of supervisors, county government, marketing, promotions, public relations, supervisors, tourism, tourists, visitors
MISSISSIPPI GULF COAST — Harrison County supervisors have voted to create a regional marketing group to promote tourism on the Mississippi Gulf Coast. Yesterday’s 4-1 vote follows months of discussion and meetings about the issue. The Legislature will have the ultimate authority to create the new organization. Supervisor Marlin Ladner was the lone vote against, [...] [...]
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