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Tag Archives: marketing

JEFFREY GITOMER — Your missing power: master mind

marketing-strategy

Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the 9th step toward riches: Power of the Master Mind. The idea of a Master Mind group was created, put forth, and expounded upon by Napoleon Hill in his two classic books, Think and Grow Rich, written in 1937, and “How to Sell Your Way ...

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TODD SMITH — Earned media still matters, according to new poll

Advertising

In a world ruled by social media, a new study from Ogilvy PR reminds us that traditional media outlets have not, in fact, gone the way of the dinosaur – and neither should the earned media portion of your publicity plan. In fact, the survey reveals that earned media is still, by leaps and bounds, the most powerful resource for ...

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JOSH MABUS: Set your sights on better marketing plans

marketing-strategy

Ready. Aim. Fire. These words weren’t chosen by accident to describe the process of acquiring and attacking a target. There is an order to creating success. When one goes out of order, it’s normally to get to the firing portion as quickly as possible. In general parlance, we call this “trigger-happy.” Effective marketing isn’t, and will never be, driven by ...

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TODD SMITH: NBC’s Brian Williams begins ‘apology tour’

Taylor Swift

For the first time in four months, suspended NBC News anchor Brian Williams is meeting with groups of colleagues and apologizing for misstatements that embarrassed the news division and gave the veteran news man – and the NBC brand – a black eye. It’s already being dubbed an “apology tour.” Williams spent time with staffers of his former program, the ...

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JOSH MABUS: Shed 50 pounds using these overlooked marketing techniques; Learning from the click bait era

marketing

You Won’t Believe What These Child Actors Are Doing Now.” “Eight Things Your Doctor is Lying About.” “Make $1,000 a Week Working From Home Using Just This Trick.” “One Mom’s Trick to Staying Fit on the Go.” “What This Kid Says Will Restore Your Faith in Humanity.” We probably see 100 headlines like these everyday while scrolling down our Facebook ...

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AARON EDWARDS — Business sales strategy 101: The basics

marketing

Y ou’ve spent years growing and developing your business and are now considering a recapitalization or exit strategy. Do you sell a portion of your business to a private equity group in order to take advantage of growth and other business/personal opportunities?  Do you sell the entire business to a management team or strategic buyer as part of your overall ...

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JOSH MABUS: You are not too small to invest in the world wide web

The internet was a small niche of business management during its first few years of existence, especially in a place like Mississippi. It’s an everyday reality now. When web began to make its way into Mississippi businesses, I often heard things like, “What use does a feed store have for a website.” Those were the days when a phone book ...

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TODD SMITH'S SPIN CYCLE: The 14 biggest #PRFails of 2014

As we launch a new year – and new beginnings in brand building in an evolving era of digital communications, The Spin Cycle is in a reflective mood, contemplating on the PR, marketing, advertising and branding initiatives in 2014. There were plenty of banner positive brand moments in the past year, but there were also some epic PR fails. PR ...

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Airport gets grant to support seasonal service from Sun Country

GULFPORT — Gulfport-Biloxi International Airport was recently awarded a $350,000 Small Community Air Service Development grant from the U.S. Department of Transportation. The funds will be used to provide a revenue guarantee and marketing support targeting seasonal service from Sun Country Airlines. Sun Country Airlines is headquartered in Minneapolis, Minnesota, and currently operates the air charter program on behalf of ...

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TODD SMITH'S SPIN CYCLE — As the NFL kicks-off, here are top branding mistakes that could delay the game

The NFL season has officially kicked-off, and hardly anything can sack the brand that has become the most successful sport across the land. However, the sport, like any entity, has its challenges, and it will be interesting to see how the league navigates serious pitfalls as it seeks to add luster to its golden image. Despite myriad challenges that threaten ...

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