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Tag Archives: marketing

JOSH MABUS — You can compete with the big guys

A few weeks ago, some of America’s largest brands took a $5 million gamble to try to move us emotionally. Some of the commercials were funny. One or two were inspiring. More than a handful were heavy-handed. But for Super Bowl commercials, few were truly super. Before we go much further, let’s stop and really think about the cost of ...

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TODD SMITH — Brands belted out music during Grammys

Along with Beyonce, Adele, Bruno Mars and other artists, brands also took the stage at the 59th Annual Grammy Awards ceremony last week, updating classic songs, dipping into their own roots or using the occasion to assert current-day corporate citizenship principles. Set against a jazzy soundtrack and Alicia Keys singing “A Change is Gonna Come,” Nike‘s spoken word “Equality” ad was one ...

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JOSH MABUS — Better, best and the business at rest

Marketing firms aren’t very dissimilar from fitness centers — at least in one sense. When a new year rolls around, there are lines out the door. As an individual resolves to improve his/her physical health, businesses generally look to improve their marketing. The analogy can be stretched a bit further. Sometimes, those who sign up for New Year’s improvements aren’t ...

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TODD SMITH — Use these tools to ignite your content marketing

It’s the perfect time to reflect on how your brand maximized content marketing in 2016 – and prep the launchpad for 2017. Did you meet your goals and objectives last year? Consider new tools available to enhance your content marketing strategy and influence your audience in new ways. One important development in 2016 was the major changes unveiled by Facebook. ...

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JOSH MABUS — Who’s inside the suit?

As humans, it’s in our nature to stereotype people. That’s not a moral critique—our brains are hardwired to make these evaluations based on relatively little information. We’re constantly doing it, especially in the business and marketing world. For instance, we see a CEO as a rigid taskmaster. He runs a tight ship, wears a suit every day, and keeps his ...

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TODD SMITH — 8 trends every brand & business leader should eye in 2017

Tech and digital marketing tools will continue to improve how brands, companies and businesses reach consumers as we open the book on 2017 – and executives must adapt to reach ever-evolving audiences. Here are some of the top trends and changes in products, marketing, and leadership to tune into going into the new year, according to Fortune: 1. The Internet ...

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JOSH MABUS — Price your experience above your product

Airbnb recently added a new level to its website — experiences. Beyond finding a place to stay when you travel, you can now pay to have someone guide you on an immersive and somewhat exclusive experience. You can pay for a tour of a reality TV production studio in LA followed by a catered lunch at the owner’s Venice home. ...

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TODD SMITH — Leverage your content marketing strategy in 2017

Content marketing is a powerful marketing tool that can drive your branding success in the new year. It can establish your business as an authority on a topic, increases traffic to your website, helps your brand reach new customers and much more! If you intend on using content marketing in 2017, it is important to be aware the constantly evolving ...

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JOSH MABUS — Resolve to decide

  I feel like the past year has been one of great indecision for all of us. I heard “I don’t know yet” more than I ever have, in relation to politics, business and personal lives. In the business world, we throw around the “Good to Great” idiom — which says good enough is the enemy of great. I think ...

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JOSH MABUS: Everyone starts local

As my agency has grown, our clients have also grown. Many of our early clients competed only in local markets but now find themselves competing in larger regional and sometimes national markets. This is not solely because of the work we produce — as much as I’d like to believe otherwise. Much of this growth is due to our ability ...

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