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Tag Archives: marketing

JEFFREY GITOMER — The BIG secrets of enthusiastic emotional engagement

What is engagement? Better stated, how can you engage other people to become interested in you and your product or service? Dale Carnegie (How to Win Friends and Influence People) says by becoming interested in them. And he’s partially right. The reality, and the secret of engagement is that BOTH people must be mutually engaged and mutually interested, and BOTH ...

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TODD SMITH — Brands come to rescue of Texas towns devastated by Hurricane Harvey

Hurricane Harvey wrought crippling destruction across Texas, killing dozens and injuring many more, inundating Houston and leaving a trail of devastation and thousands without food and shelter. While many brands are using social media to encourage people to donate to the American Red Cross, some brands are taking that a step further, driving supplies to Texas, finding ways to provide ...

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TODD SMITH — Brands belted out music during Grammys

Along with Beyonce, Adele, Bruno Mars and other artists, brands also took the stage at the 59th Annual Grammy Awards ceremony last week, updating classic songs, dipping into their own roots or using the occasion to assert current-day corporate citizenship principles. Set against a jazzy soundtrack and Alicia Keys singing “A Change is Gonna Come,” Nike‘s spoken word “Equality” ad was one ...

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TODD SMITH — Use these tools to ignite your content marketing

It’s the perfect time to reflect on how your brand maximized content marketing in 2016 – and prep the launchpad for 2017. Did you meet your goals and objectives last year? Consider new tools available to enhance your content marketing strategy and influence your audience in new ways. One important development in 2016 was the major changes unveiled by Facebook. ...

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TODD SMITH — 8 trends every brand & business leader should eye in 2017

Tech and digital marketing tools will continue to improve how brands, companies and businesses reach consumers as we open the book on 2017 – and executives must adapt to reach ever-evolving audiences. Here are some of the top trends and changes in products, marketing, and leadership to tune into going into the new year, according to Fortune: 1. The Internet ...

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TODD SMITH — Leverage your content marketing strategy in 2017

Content marketing is a powerful marketing tool that can drive your branding success in the new year. It can establish your business as an authority on a topic, increases traffic to your website, helps your brand reach new customers and much more! If you intend on using content marketing in 2017, it is important to be aware the constantly evolving ...

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