Home » Tag Archives: marketing

Tag Archives: marketing

TODD SMITH — Marketers eye visual content, get view of future

facebook-breaking-news-graphic_4C

Last week, we discussed how brands are using visual content more than ever to build marketplace awareness. This week, The Spin Cycle continues diving into the trend. Visual assets help brands tell their stories, and usage will continue to increase. However, recent research indicates there’s a disconnect between the noted importance of visuals and the focus given to them. In ...

Read More »

JEFFREY GITOMER — Show me the value, or I’ll show you the door

sales presentation

How do you make a sales presentation? No I don’t mean warm up, probe, present, over come objections, close. I mean what’s the big picture of your sales presentation? What’s the content of your sales presentation? And most important how are you certain that you engage your prospect in your presentation? What makes your sales presentation different AND compelling. CONSIDER ...

Read More »

JEFFREY GITOMER — Your missing power: master mind

marketing-strategy

Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the 9th step toward riches: Power of the Master Mind. The idea of a Master Mind group was created, put forth, and expounded upon by Napoleon Hill in his two classic books, Think and Grow Rich, written in 1937, and “How to Sell Your Way ...

Read More »

TODD SMITH — Earned media still matters, according to new poll

Advertising

In a world ruled by social media, a new study from Ogilvy PR reminds us that traditional media outlets have not, in fact, gone the way of the dinosaur – and neither should the earned media portion of your publicity plan. In fact, the survey reveals that earned media is still, by leaps and bounds, the most powerful resource for ...

Read More »

JOSH MABUS: Set your sights on better marketing plans

marketing-strategy

Ready. Aim. Fire. These words weren’t chosen by accident to describe the process of acquiring and attacking a target. There is an order to creating success. When one goes out of order, it’s normally to get to the firing portion as quickly as possible. In general parlance, we call this “trigger-happy.” Effective marketing isn’t, and will never be, driven by ...

Read More »

TODD SMITH: NBC’s Brian Williams begins ‘apology tour’

Taylor Swift

For the first time in four months, suspended NBC News anchor Brian Williams is meeting with groups of colleagues and apologizing for misstatements that embarrassed the news division and gave the veteran news man – and the NBC brand – a black eye. It’s already being dubbed an “apology tour.” Williams spent time with staffers of his former program, the ...

Read More »

JOSH MABUS: Shed 50 pounds using these overlooked marketing techniques; Learning from the click bait era

marketing

You Won’t Believe What These Child Actors Are Doing Now.” “Eight Things Your Doctor is Lying About.” “Make $1,000 a Week Working From Home Using Just This Trick.” “One Mom’s Trick to Staying Fit on the Go.” “What This Kid Says Will Restore Your Faith in Humanity.” We probably see 100 headlines like these everyday while scrolling down our Facebook ...

Read More »

AARON EDWARDS — Business sales strategy 101: The basics

marketing

Y ou’ve spent years growing and developing your business and are now considering a recapitalization or exit strategy. Do you sell a portion of your business to a private equity group in order to take advantage of growth and other business/personal opportunities?  Do you sell the entire business to a management team or strategic buyer as part of your overall ...

Read More »

JOSH MABUS: You are not too small to invest in the world wide web

The internet was a small niche of business management during its first few years of existence, especially in a place like Mississippi. It’s an everyday reality now. When web began to make its way into Mississippi businesses, I often heard things like, “What use does a feed store have for a website.” Those were the days when a phone book ...

Read More »