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Tag Archives: marketing

Content marketing tripled in last year, digital media Advertising Delivers 2x ROI

Marketers have dramatically increased the content churned out in the past year, but people aren’t paying any more attention to it, according to an analysis of $16 billion in client spending by marketing analytics and software firm Beckon. In a report released last week during an Advertising Week presentation, Beckon said clients tripled the pieces of marketing content they delivered ...

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JOSH MABUS: Umami in your messaging

If you’re anything like me, you take a lot of pleasure from a good meal. Eating is the number one thing I want to do when I visit a new city. I want to sit down to a delicious meal with good friends and taste as many different things as I can. Some people may call themselves foodies. Others might ...

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TODD SMITH — Social media overtakes TV as main source of news for millennials

The 18-24 crowd (younger Millennials) has used the internet as its primary source for news for several years. Now it is specifying “social media” as its main source of news, with that niche overtaking television for the first time. The information comes from a study done by The Oxford University Reuters Institute for the Study of Journalism. It looked at ...

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JOSH MABUS — Get less than you bargained for

People always want to know “the secret.” …the secret to happiness. …the secret to a better job. …the secret to health. These secrets, or the promise of their answer, fuel many, many ad campaigns. The Internet is overwhelmed with ads for a new technique to cut fat or an instant weight loss drug. Now think about how many so-called health ...

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JOSH MABUS: But it was on sale

You’ll never believe the sale I found today, honey,” your wife says to you as you undo your tie and put away your shoes. The Maison Weiss bag lying on your bed reveals the shape of the shoe box it contains. (Ladies, sit tight. I’ve got an equally damning example about husbands after this.) “These $400 shoes were on sale ...

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TODD SMITH: Master your crisis communications online

You have to do more these days to shift into gear when a crisis arises. It has to be a combination of positive PR, comprehensive and transparent messaging and a carefully articulated response statement – and in today’s fast-paced, plugged-in world, it must absolutely include a strategic social media response. With nearly two-thirds of American adults on social networking sites, ...

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JEFFREY GITOMER — What is the key that unlocks the sale?

Is there a one word answer to making more sales happen? YES! Probing? Listening? Presenting? Talking? Assessing? Pain? Objections? Closing? Manipulating? The key to selling is not probing, listening, presenting, talking, assessing, pain, objections, and especially not manipulating. The key that unlocks sales is harmonizing. But you’d never know that from most salespeople’s actions. Selling is about understanding the other ...

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JOSH MABUS: You are advertising to fewer idiots than ever before

My daughters and I were getting a head start on back-to-school shopping at the mall recently when one of them brought me a new pair of jeans she wanted. They fit great, and they looked like they might even hold up through an entire school year, but when I looked at the price tag, I felt a little dumb. They ...

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JEFFREY GITOMER: The proposal and the sale are miles apart

Sounds good, send me a proposal.” How many times have you heard that? Too many. So you run back to your office, put together a proposal, send it to the prospect, and start the follow-up process (and the prayer vigil). Or do you? REALITY: The sale should be solidified BEFORE the proposal is written. Your proposal should be the essence ...

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