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Tag Archives: marketing

JEFFREY GITOMER — Old way or new way? Only one way works. My way.

The old way of selling is dead. The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. Don’t forget their managers who force them to use an ...

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Quest certified as Women's Business Enterprise

A West Point-based advertising firm has earned a certification that the owners say will benefit the firm and its clients. Quest Group, LLC has received national certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise Council South, a regional certifying partner of the Women’s Business Enterprise National Council. Quest Group, a full-service advertising, public relations and special ...

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TODD SMITH: Crisis management at your fingertips – new app launched

Crisis management is coming to a smartphone near you. Ketchum – a leading global PR agency – has launched Mobile RepProtect, an iOS and Android app that the firm hopes will give sweaty-palmed clients the ability to conquer any would-be PR nightmare from the comfort of their own smart phone or tablet. The idea, says Ketchum senior vice president James ...

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C Spire drops New York ad firm, chooses Ramey Agency

A Mississippi telecommunications company went looking for a new advertising agency, and it didn’t have to look far to find its firm. The Ramey Agency, a brand strategy and marketing communications firm headquartered in Jackson, has been tapped as the lead creative agency for Ridgeland-based C Spire, replacing Young & Rubicam New York. “We have long admired C Spire as ...

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TODD SMITH — Digital ads grow, news outlets get smaller share — tips for better business writing

Digital advertising in the U.S. accounted for $42.6 billion in revenue in 2013, an increase of 16 percent over 2012, according to the financial analysis firm eMarketer. But while that digital ad revenue is growing, the numbers show that news organizations are competing for an increasingly smaller share of those dollars. While Google’s recent announcement of a 26 percent increase ...

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Coast city launches 'Pelican Pound' promotional campaign

A Mississippi Gulf Coast community has unveiled a new effort to keep consumer spending within its city limits. The Ocean Springs Chamber of Commerce-Main Street-Tourism Bureau has launched new items to promote the “totally locally” Pelican Pound campaign to help encourage residents and visitors to buy local. The new campaign features pelican artwork by artist Elizabeth Huffmaster. The pelican pound, ...

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Mad Genius adds Jay Earwood and Ash Taylor

Advertising/creative production firm Mad Genius recently welcomed two new employees — Jay Earwood as web developer and Ash Taylor as senior video producer. A graduate with honors from the University of Mississippi with a BS in electrical engineering, Earwood spent 10 years as an engineer in the defense industry. Seeking an outlet for his creative side, he transitioned into the ...

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TODD SMITH — Taco Bell and McDonalds take breakfast war viral; how to write killer news releases and more

Everyone loves some good, old-fashioned brand rivalry. That’s why it’s no surprise that the little back and forth between Taco Bell and McDonald’s has now turned into “The Breakfast Wars” — and has gone viral. Recently, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about seven years in the making. ...

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JEFFREY GITOMER: The questions that matter most in a sales presentation

When you’re giving your sales presentation, do you really know what the customer is thinking or what they’re asking themselves as you’re presenting? I doubt it. You’re too busy trying to sell. Shake the hand. Smile the smile. Show the slides. Talk the talk. Do the demo. Ask the superficial questions. Try the close. Try to overcome, “the price is ...

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Todd Smith's Spin Cycle: New digital marketing & advertising initiative launched by The Wall Street Journal

The Wall Street Journal has launched a new digital destination — CMO Today — to address the rapidly transforming marketing, advertising and branding industries. Designed for marketing executives and specialists, CMO Today (@wsjCMO) defines what matters and what doesn’t in the chaos of today’s marketing business. CMO Today takes a deep and investigative look at all aspects of marketing, including ...

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