Home » Tag Archives: marketing (page 3)

Tag Archives: marketing

JOSH MABUS — In the brand world, continuity, not content, is king

MABUS-continuity_feature_rgb

One of the oldest axioms in marketing is the Rule of Seven, which says it takes seven exposures to a brand or product before a consumer is comfortable trusting the brand, accepting the brand’s message or purchasing the product. Most people say the rule started in the ‘30s with Hollywood film promotion but it’s attributed to plenty of marketing experts ...

Read More »

Hinkebein joins airport

Teckie Hinkebein has joined The Gulfport-Biloxi International Airport team as Director of Marketing. Hinkebein has nearly 10 years of marketing experience, and will manage advertising, public relations and communications efforts for the airport. Hinkebein graduated with a Bachelor of Arts in public relations from The University of Alabama. She joins Gulfport-Biloxi International Airport from Wetlands Solutions in Gulfport, where she ...

Read More »

JEFFREY GITOMER — What drives you into the sale? And drives you out with the order?

Advertising

Got a company mission statement? “Yes, Jeffrey.  We do.” Really? Can you recite two words of it? “Uh, no.” How come?  Dude, it’s your MISSION.  It’s what is supposed to drive you into the sale — and, create an atmosphere of success. It’s your mission. The reason you’re not following your company’s mission statement, is because you had nothing to ...

Read More »

JOSH MABUS — Experience – find your least common denominator

MABUS-experience-eco-RGB

The Experience — does it set you apart? In a marketplace where most products and services aren’t unique, setting your brand apart can be difficult. This was the biggest concern of a group of bank marketers to which I had the pleasure to speak earlier this month at the American Bankers Association’s national marketing conference. This question kept coming up ...

Read More »

TODD SMITH — CNN launches Great Big Story – answer to Vice And Buzzfeed

cnn

Just south of CNN’s Manhattan headquarters, in an office marked not with the broadcast company’s iconic logo, but a red rocket ship, nearly 30 new employees have spent time stealthily preparing to launch the broadcast network’s answer to publications like Vice and Buzzfeed: Great Big Story. GBS is an independent company fully funded by CNN, and it aims to create ...

Read More »

JEFFREY GITOMER — Thought dedication. You decide what to think, and how to react.

Advertising

What is the importance of attitude? Every person, you included, wants to achieve more, earn more, find happiness, be successful, and be fulfilled. At the root of all these elements is attitude. Positive attitude. Your positive attitude. Every person, you included, instinctively knows that. Yet most people, you included, don’t really possess a positive attitude. Oh, you may think you ...

Read More »

JOSH MABUS — Shoutrage: Yelling instead of fixing

MABUS-shouting_feature_RGB

I love the way social media connects us all. It allows everyone to share his or her story on a broad platform. Facebook keeps up with all my family vacation photos and Twitter keeps a constant stream of headlines coming my way so I can pop in and out whenever I want. Instagram gives me small doses of art, and ...

Read More »