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Tag Archives: marketing

JOSH MABUS — Blackbeard, smiles and weird facial hair — how we’re communicating through design

MABUS Pirate-rgb

Edward Teach, the pirate better known as Blackbeard, was one of the earliest and most successful designers and brand experts. Alice Rawsthorn, in her 2014 book Hello World, uses the legendary pirate as an example of taking great care in communicating brand experience. Imagine for a moment his brand’s “customer experience.” You’re sailing along with a ship full of goods ...

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TODD SMITH — More US journalists working for online only rather than newspapers

newspaper

There are now more Americans working for online publishers and broadcasters than for newspapers, according to data from the U.S. Bureau of Labor Statistics. Employment at online outlets first eclipsed newspapers in October 2015. As of March, there were 197,800 Americans working in the “internet publishing and broadcasting” sector versus 183,200 people working for U.S. newspapers. The data goes back ...

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JOSH MABUS — Everyday Designers and the Stanford Prison Experiment

MABUS Prison-rgb

In 1971, Stanford University psychology professors recruited 24 college-age men for an experimental study in how certain archetypes affect human behavior. The study was slated to take two weeks, and each participant received $15 per day. The groups were split into two specific roles: guards and prisoners. On August 14, 1971, the guards drove to the prisoners’ homes and arrested ...

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Your prospect will signal you when they’re ready to buy

ADVERTISING word cloud, business concept

Billy, pay attention!” That was your first listening lesson. Probably delivered when you were too young to pay attention. Fast forward 20 something years (or more) and you’re STILL not listening. Your customer is telling you he or she is somewhere between “interested” and “ready” in your sales conversation, and you’re pressing to “overcome” some bogus objection because your focus ...

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JOSH MABUS — Swipe right or keep scrolling!? OMG! IDK!

MABUS Tinder-rgb

Think about the time in high school you had a crush on two people and couldn’t decide whom to ask to the prom. No? Maybe you were more like me. You couldn’t get up the nerve to ask someone out because you had to (gasp!) speak to him/her. Now imagine someone handing you an app and saying, “Here millions of ...

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JOSH MABUS: Never on time — the perils of business decisions

MABUS Timing-rgb

Have you ever seen those “Free beer tomorrow” signs that decorate the walls of dive bars all across the country? No matter how many times you’ve seen them, they’re still a little funny. When you realize that every tomorrow the sign still reads “tomorrow,” the situation gets a lot more serious and sad. You’ll never get a free beer. Those ...

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JOSH MABUS — Hanging up on old paradigms

MABUS Hang Up-rgb

A recent GEICO commercial depicts Tarzan and Jane fighting over directions as they navigate the jungle treetops in search of a particular waterfall. “I think we should have taken a left at the river,” Jane implores as the two clinch a vine and observe the jungle from a tree branch. “Tarzan know where Tarzan go,” the king of the jungle ...

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