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Tag Archives: marketing

JOSH MABUS — Give ‘em something to talk about


Word of mouth is the best form of advertising. We’ve all heard. Likely, we’ve all said it. I don’t believe this is true — or at least fully true. Word of mouth isn’t the best form of advertising. Word of mouth is advertising. This theory developed while I was waiting in line at a coffee shop. The fellow behind me ...

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TODD SMITH — Social media shooting clips spark violence debate


Twitter and Facebook became part of the story when video of the shooting on live TV that killed a Virginia news reporter and a cameraman was posted on social media platforms, enflaming debate over when it’s OK to show violence on social media. Two videos were uploaded showing the shooter’s perspective of the incident on Facebook and Twitter, where they ...

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TODD SMITH — Marketers eye visual content, get view of future


Last week, we discussed how brands are using visual content more than ever to build marketplace awareness. This week, The Spin Cycle continues diving into the trend. Visual assets help brands tell their stories, and usage will continue to increase. However, recent research indicates there’s a disconnect between the noted importance of visuals and the focus given to them. In ...

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JEFFREY GITOMER — Show me the value, or I’ll show you the door

sales presentation

How do you make a sales presentation? No I don’t mean warm up, probe, present, over come objections, close. I mean what’s the big picture of your sales presentation? What’s the content of your sales presentation? And most important how are you certain that you engage your prospect in your presentation? What makes your sales presentation different AND compelling. CONSIDER ...

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JEFFREY GITOMER — Your missing power: master mind


Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the 9th step toward riches: Power of the Master Mind. The idea of a Master Mind group was created, put forth, and expounded upon by Napoleon Hill in his two classic books, Think and Grow Rich, written in 1937, and “How to Sell Your Way ...

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TODD SMITH — Earned media still matters, according to new poll


In a world ruled by social media, a new study from Ogilvy PR reminds us that traditional media outlets have not, in fact, gone the way of the dinosaur – and neither should the earned media portion of your publicity plan. In fact, the survey reveals that earned media is still, by leaps and bounds, the most powerful resource for ...

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JOSH MABUS: Set your sights on better marketing plans


Ready. Aim. Fire. These words weren’t chosen by accident to describe the process of acquiring and attacking a target. There is an order to creating success. When one goes out of order, it’s normally to get to the firing portion as quickly as possible. In general parlance, we call this “trigger-happy.” Effective marketing isn’t, and will never be, driven by ...

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TODD SMITH: NBC’s Brian Williams begins ‘apology tour’

Taylor Swift

For the first time in four months, suspended NBC News anchor Brian Williams is meeting with groups of colleagues and apologizing for misstatements that embarrassed the news division and gave the veteran news man – and the NBC brand – a black eye. It’s already being dubbed an “apology tour.” Williams spent time with staffers of his former program, the ...

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