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Tag Archives: marketing

TODD SMITH — The Spin Cycle: O.J.’s wild ride 20 years ago ushered in new era of journalism

It’s hard to believe it’s been 20 years since our world was transfixed by an astonishing, slow-motion car chase – O.J. Simpson in that white Bronco, pal Al Cowlings at the wheel, more than a dozen police cars in pursuit, TV helicopters looming overhead. Simpson’s former wife, Nicole Brown Simpson, and her friend, Ronald Goldman, had been murdered, and the ...

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JEFFREY GITOMER — You cannot ignore the present. It’s where your sales are!

My sales perspective flies in the face of traditional selling. And it’s not just a disruption, it’s the new way of sales. What’s your perspective? Here are seven realities to get your thinking started: FIRST REALITY: Traditional selling is aggressive – telling, pitching, manipulating, and closing. This old-world approach to sales is over and has been for more than a ...

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Todd Smith's Spin Cycle — Google takes a bite out of the Apple, supplants Top Technology Co. as most valuable brand

Google has taken a big bite out of the Apple – and has knocked the Cupertino, Calif. tech giant off as the most valuable brand in the world, according to a recent branding study. Millward Brown, a national brand and marketing research company, has ranked Google as the top brand in the world in its annual rankings, as the shining ...

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THE SPIN CYCLE — Time – Like other media outlets in our digital world – blurs line between news and advertising

Another media outlet has bitten the dust, and blurred that time-honored line between the news and advertising side of journalism – featuring ads on the front page/front cover. Time Inc., the nation’s largest magazine publisher, is now running Verizon Wireless ads on the cover of two of its most iconic titles, Time and Sports Illustrated. The ads are tiny, but ...

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JEFFREY GITOMER: A penny saved is a penny earned. Or is it?

Ben Franklin sought to cultivate his character by a plan of 13 virtues, which he developed at age 20 (in 1726), and continued to practice in some form for the rest of his life. His autobiography lists his 13 virtues as: 1. Temperance. Eat not to dullness; drink not to elevation. 2. Silence. Speak not but what may benefit others ...

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JEFFREY GITOMER — Old way or new way? Only one way works. My way.

The old way of selling is dead. The only people who don’t know that are other sales trainers, recently released old-world sales tactics books that are still trying to convey old messages, and several million salespeople still trying to cold call, pitch the product, overcome objections, and close the sale. Don’t forget their managers who force them to use an ...

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Quest certified as Women's Business Enterprise

A West Point-based advertising firm has earned a certification that the owners say will benefit the firm and its clients. Quest Group, LLC has received national certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise Council South, a regional certifying partner of the Women’s Business Enterprise National Council. Quest Group, a full-service advertising, public relations and special ...

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TODD SMITH: Crisis management at your fingertips – new app launched

Crisis management is coming to a smartphone near you. Ketchum – a leading global PR agency – has launched Mobile RepProtect, an iOS and Android app that the firm hopes will give sweaty-palmed clients the ability to conquer any would-be PR nightmare from the comfort of their own smart phone or tablet. The idea, says Ketchum senior vice president James ...

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C Spire drops New York ad firm, chooses Ramey Agency

A Mississippi telecommunications company went looking for a new advertising agency, and it didn’t have to look far to find its firm. The Ramey Agency, a brand strategy and marketing communications firm headquartered in Jackson, has been tapped as the lead creative agency for Ridgeland-based C Spire, replacing Young & Rubicam New York. “We have long admired C Spire as ...

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