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Tag Archives: marketing

TODD SMITH — Digital ads grow, news outlets get smaller share — tips for better business writing

Digital advertising in the U.S. accounted for $42.6 billion in revenue in 2013, an increase of 16 percent over 2012, according to the financial analysis firm eMarketer. But while that digital ad revenue is growing, the numbers show that news organizations are competing for an increasingly smaller share of those dollars. While Google’s recent announcement of a 26 percent increase ...

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Coast city launches 'Pelican Pound' promotional campaign

A Mississippi Gulf Coast community has unveiled a new effort to keep consumer spending within its city limits. The Ocean Springs Chamber of Commerce-Main Street-Tourism Bureau has launched new items to promote the “totally locally” Pelican Pound campaign to help encourage residents and visitors to buy local. The new campaign features pelican artwork by artist Elizabeth Huffmaster. The pelican pound, ...

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Mad Genius adds Jay Earwood and Ash Taylor

Advertising/creative production firm Mad Genius recently welcomed two new employees — Jay Earwood as web developer and Ash Taylor as senior video producer. A graduate with honors from the University of Mississippi with a BS in electrical engineering, Earwood spent 10 years as an engineer in the defense industry. Seeking an outlet for his creative side, he transitioned into the ...

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TODD SMITH — Taco Bell and McDonalds take breakfast war viral; how to write killer news releases and more

Everyone loves some good, old-fashioned brand rivalry. That’s why it’s no surprise that the little back and forth between Taco Bell and McDonald’s has now turned into “The Breakfast Wars” — and has gone viral. Recently, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about seven years in the making. ...

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JEFFREY GITOMER: The questions that matter most in a sales presentation

When you’re giving your sales presentation, do you really know what the customer is thinking or what they’re asking themselves as you’re presenting? I doubt it. You’re too busy trying to sell. Shake the hand. Smile the smile. Show the slides. Talk the talk. Do the demo. Ask the superficial questions. Try the close. Try to overcome, “the price is ...

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Todd Smith's Spin Cycle: New digital marketing & advertising initiative launched by The Wall Street Journal

The Wall Street Journal has launched a new digital destination — CMO Today — to address the rapidly transforming marketing, advertising and branding industries. Designed for marketing executives and specialists, CMO Today (@wsjCMO) defines what matters and what doesn’t in the chaos of today’s marketing business. CMO Today takes a deep and investigative look at all aspects of marketing, including ...

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GITOMER: We are on the path to 1,000 sales leads

Last week I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, re-tweet, post and take other social actions in order to get the full measure of exposure. ...

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TODD SMITH'S SPIN CYCLE: March (Marketing) Madness is upon us

Basketballs aren’t the only thing flying across our airwaves this March. Yes, it March Madness, but it’s also marketing madness — when brands take to the court of public opinion to grab the world’s attention and gain awareness for their brands. It’s not the Olympics or the Super Bowl, mind you, but it’s still one of the biggest brand bonanzas ...

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Ag Museum introduces new branding effort

JACKSON — The Mississippi Agriculture and Forestry Museum has unveiled a new branding strategy, which includes a new logo and updated website as well as promotional materials and design templates for way-finding signage. “The Mississippi Agriculture and Forestry Museum is made up of many facets from the exhibit gallery to Small Town and rental facilities. This ‘new look’ will help ...

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