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Tag Archives: marketing

Ag Museum introduces new branding effort

JACKSON — The Mississippi Agriculture and Forestry Museum has unveiled a new branding strategy, which includes a new logo and updated website as well as promotional materials and design templates for way-finding signage. “The Mississippi Agriculture and Forestry Museum is made up of many facets from the exhibit gallery to Small Town and rental facilities. This ‘new look’ will help ...

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Todd Smith's Spin Cycle — Not milk! It’s end of era for milk industry’s iconic ‘Got Milk?’ campaign

You have to say they milked this for all it was worth! The iconic “Got Milk?” campaign that vaulted the national milk industry to the pinnacle of brand awareness and positioned this bovine nectar in the hearts and minds of generations has been put out to pasture. The Milk Processor Education Program retired the fabled ad slogan to march out ...

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MarketMaker going global — Riverside Research hired to expand database

The match-making program MarketMaker began humbly enough in Illinois as a way to help connect that state’s food-related industry to local markets. Over time, the database grew to include nearly half the states, including Mississippi through Mississippi State University, and the District of Columbia. However, a new day has dawned for the database MarketMaker — it is going global. And ...

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Merchants Foodservice joins Independent Marketing Alliance

HATTIESBURG — Merchants Foodservice is now a member company of Independent Marketing Alliance (IMA). Andy Mercier, president/CEO, Merchants Foodservice, stated, “We attribute much of our success to the integrity and hard work of Merchants’ team of professionals. Their ‘whatever it takes’ commitment to finding a way to “make our customers’ lives easier” continues to spur growth and new achievements for ...

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Supervisor wants marketing, branding campaign

JACKSON — Hinds County Supervisor Kenneth Stokes wants to pay a Jackson-based company $25,000 to create a marketing and branding campaign, even though the Hinds County Economic Development Authority is providing that same service. The Clarion-Ledger reports Stokes asked the Hinds County Board of Supervisors yesterday to approve a contract to market the county with BRAG Inc. Stokes also asked ...

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State reaches settlement with Affinion and subsidiaries

JACKSON — Connecticut-based Affinion, and its subsidiaries Trilegiant and Webloyalty, will pay over $30 million to settle allegations that they misled consumers into signing up and paying for discount clubs and membership, according to a release from the Mississippi Attorney General’s Office. Affinion is establishing a fund of approximately $19 million to provide refunds to some consumers in Mississippi and ...

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HARDWICK: Creating effective slogans, mottos and taglines

What’s in a name? Or what’s in a slogan, motto or tagline? The answer is that it is quite a lot if the goal is to increase sales or make the organization more memorable. Slogans and mottos serve to immediately describe an organization without having to go to the “About Us” or “Mission Statement” section of a website. For example, ...

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