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Tag Archives: marketing

Todd Smith's Spin Cycle: New digital marketing & advertising initiative launched by The Wall Street Journal

The Wall Street Journal has launched a new digital destination — CMO Today — to address the rapidly transforming marketing, advertising and branding industries. Designed for marketing executives and specialists, CMO Today (@wsjCMO) defines what matters and what doesn’t in the chaos of today’s marketing business. CMO Today takes a deep and investigative look at all aspects of marketing, including ...

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GITOMER: We are on the path to 1,000 sales leads

Last week I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, re-tweet, post and take other social actions in order to get the full measure of exposure. ...

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TODD SMITH'S SPIN CYCLE: March (Marketing) Madness is upon us

Basketballs aren’t the only thing flying across our airwaves this March. Yes, it March Madness, but it’s also marketing madness — when brands take to the court of public opinion to grab the world’s attention and gain awareness for their brands. It’s not the Olympics or the Super Bowl, mind you, but it’s still one of the biggest brand bonanzas ...

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Ag Museum introduces new branding effort

JACKSON — The Mississippi Agriculture and Forestry Museum has unveiled a new branding strategy, which includes a new logo and updated website as well as promotional materials and design templates for way-finding signage. “The Mississippi Agriculture and Forestry Museum is made up of many facets from the exhibit gallery to Small Town and rental facilities. This ‘new look’ will help ...

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Todd Smith's Spin Cycle — Not milk! It’s end of era for milk industry’s iconic ‘Got Milk?’ campaign

You have to say they milked this for all it was worth! The iconic “Got Milk?” campaign that vaulted the national milk industry to the pinnacle of brand awareness and positioned this bovine nectar in the hearts and minds of generations has been put out to pasture. The Milk Processor Education Program retired the fabled ad slogan to march out ...

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MarketMaker going global — Riverside Research hired to expand database

The match-making program MarketMaker began humbly enough in Illinois as a way to help connect that state’s food-related industry to local markets. Over time, the database grew to include nearly half the states, including Mississippi through Mississippi State University, and the District of Columbia. However, a new day has dawned for the database MarketMaker — it is going global. And ...

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Merchants Foodservice joins Independent Marketing Alliance

HATTIESBURG — Merchants Foodservice is now a member company of Independent Marketing Alliance (IMA). Andy Mercier, president/CEO, Merchants Foodservice, stated, “We attribute much of our success to the integrity and hard work of Merchants’ team of professionals. Their ‘whatever it takes’ commitment to finding a way to “make our customers’ lives easier” continues to spur growth and new achievements for ...

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Supervisor wants marketing, branding campaign

JACKSON — Hinds County Supervisor Kenneth Stokes wants to pay a Jackson-based company $25,000 to create a marketing and branding campaign, even though the Hinds County Economic Development Authority is providing that same service. The Clarion-Ledger reports Stokes asked the Hinds County Board of Supervisors yesterday to approve a contract to market the county with BRAG Inc. Stokes also asked ...

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