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Tag Archives: marketing

JEFFREY GITOMER — The relationship edge … Are you on it, in it, or over it?

Innovation, idea

Beginning a relationship is easy. Exploration is predominantly on the surface. Nothing too deep. Nothing too wide. Nothing too revealing. In the beginning, all is well. Friendships blossom. Feelings emerge. And life is good. It’s like fast dancing at a bar. You kind of get to know the other person without touching them. Watch them move, see their rhythm, exchange ...

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TODD SMITH — Pitch perfect: Five tips for reaching today’s modern media

news-media-standards

Today’s world communicates at warp speed, and so do the journalists – creating the first draft of history 24/7. To reach the time-starved media, you must make your pitches sing, and stand out! Research is critical in creating the best content, perfecting a pitch, customizing the best media list and tailoring your outreach. For media success, you must strategically plan ...

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JOSH MABUS — Perception vs. Reality vs. Opinion

mabus tshirt

I’ve never gone along with the maxim: “Perception is reality.” The fact that reality is reality keeps me going every day. If I have to start accounting for versions of the truth, I’ll likely hang up my tool belt and quietly retire to a cabin in the woods. Opinion, though — opinion is a strong force. It can’t affect reality, ...

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JOSH MABUS — Ad blockers are not the enemy, bad storytelling is

MABUS Ad Blocker_feature_rgb

I’ve seen a lot of large media companies and corporations whining about ad blockers lately. As a marketer, I’m expected to be the anti-ad blocker — the guy who creates a new scheme to overcome the technological defenses that protect our eyes from the incursion of epilepsy-inducing ads. The truth is, I have to disable my own ad blocker to ...

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SUMESH ARORA — Entrepreneurship: is the glass half-full or half-empty?

Innovation, idea

The standard ‘glass half-full or half-empty’ saying is commonly used to emphasize the difference between positive and negative thinking, or optimism and pessimism, respectively.  Positive thinking is generally associated with the glass being half-full, and negative thinking with it being half-empty.  The expression has even come to define personality types which are often referred to as ‘glass half-full’ or ‘glass ...

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TODD SMITH — What makes news trustworthy?

marketing-strategy

A new comprehensive study shows that – surprise, surprise – trust and reliability in news is driven by specific factors that publishers can put into action and consumers can embrace. The news study from The Media Insight Project, a collaboration of the American Press Institute and the Associated Press‑NORC Center for Public Affairs Research, helps establish that trust is an ...

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JOSH MABUS — Value your brand if you value your brand

MABUS Stella-rgb

The Stella Artois brand name has been associated with high-quality, exclusive Belgian beer since it was introduced in 1926. It was first brewed as a Christmas gift from Artois Brewery to the people of Leuven, the Belgian city where the brewery’s success dates back to the 1300s. Due to the brand’s connection to the centuries-old Artois and Den Hoorn brewery, ...

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TODD SMITH — Use Twitter analytics to engage your audience

Twitter

Seeking better ways to improve your brand through Twitter marketing? One of the best social media strategies is to use diagnostics like Twitter Analytics as a roadmap to success. Here are four ways to shift your brand into high-gear from Social Media Examiner: 1. Tailor Your Content to Audience Interests Tweeting content that appeals to your audience’s interests can draw ...

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