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Tag Archives: marketing

JEFFREY GITOMER — The relationship edge … Are you on it, in it, or over it?

Beginning a relationship is easy. Exploration is predominantly on the surface. Nothing too deep. Nothing too wide. Nothing too revealing. In the beginning, all is well. Friendships blossom. Feelings emerge. And life is good. It’s like fast dancing at a bar. You kind of get to know the other person without touching them. Watch them move, see their rhythm, exchange ...

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TODD SMITH — Pitch perfect: Five tips for reaching today’s modern media

Today’s world communicates at warp speed, and so do the journalists – creating the first draft of history 24/7. To reach the time-starved media, you must make your pitches sing, and stand out! Research is critical in creating the best content, perfecting a pitch, customizing the best media list and tailoring your outreach. For media success, you must strategically plan ...

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JOSH MABUS — Perception vs. Reality vs. Opinion

I’ve never gone along with the maxim: “Perception is reality.” The fact that reality is reality keeps me going every day. If I have to start accounting for versions of the truth, I’ll likely hang up my tool belt and quietly retire to a cabin in the woods. Opinion, though — opinion is a strong force. It can’t affect reality, ...

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SUMESH ARORA — Entrepreneurship: is the glass half-full or half-empty?

The standard ‘glass half-full or half-empty’ saying is commonly used to emphasize the difference between positive and negative thinking, or optimism and pessimism, respectively.  Positive thinking is generally associated with the glass being half-full, and negative thinking with it being half-empty.  The expression has even come to define personality types which are often referred to as ‘glass half-full’ or ‘glass ...

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TODD SMITH — What makes news trustworthy?

A new comprehensive study shows that – surprise, surprise – trust and reliability in news is driven by specific factors that publishers can put into action and consumers can embrace. The news study from The Media Insight Project, a collaboration of the American Press Institute and the Associated Press‑NORC Center for Public Affairs Research, helps establish that trust is an ...

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