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Protected: JOSH MABUS — Hanging up on old paradigms
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Read More »JEFFREY GITOMER — Don’t “close the sale” – all you have to do is ask for it
Seems too simple. Just ask. In most cases to get the sale — at some point you must ask for it. “Yes, Jeffrey,” you say, “but when do you ask? What’s the perfect time to ask?” How do I know? No one knows that except you. I can only tell you it’s a delicate combination of the prospect’s buying signals, ...
Read More »JEFFREY GITOMER — The relationship edge … Are you on it, in it, or over it?
Beginning a relationship is easy. Exploration is predominantly on the surface. Nothing too deep. Nothing too wide. Nothing too revealing. In the beginning, all is well. Friendships blossom. Feelings emerge. And life is good. It’s like fast dancing at a bar. You kind of get to know the other person without touching them. Watch them move, see their rhythm, exchange ...
Read More »TODD SMITH — Pitch perfect: Five tips for reaching today’s modern media
Today’s world communicates at warp speed, and so do the journalists – creating the first draft of history 24/7. To reach the time-starved media, you must make your pitches sing, and stand out! Research is critical in creating the best content, perfecting a pitch, customizing the best media list and tailoring your outreach. For media success, you must strategically plan ...
Read More »JOSH MABUS — Perception vs. Reality vs. Opinion
I’ve never gone along with the maxim: “Perception is reality.” The fact that reality is reality keeps me going every day. If I have to start accounting for versions of the truth, I’ll likely hang up my tool belt and quietly retire to a cabin in the woods. Opinion, though — opinion is a strong force. It can’t affect reality, ...
Read More »Protected: JOSH MABUS — Ad blockers are not the enemy, bad storytelling is
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Read More »SUMESH ARORA — Entrepreneurship: is the glass half-full or half-empty?
The standard ‘glass half-full or half-empty’ saying is commonly used to emphasize the difference between positive and negative thinking, or optimism and pessimism, respectively. Positive thinking is generally associated with the glass being half-full, and negative thinking with it being half-empty. The expression has even come to define personality types which are often referred to as ‘glass half-full’ or ‘glass ...
Read More »TODD SMITH — What makes news trustworthy?
A new comprehensive study shows that – surprise, surprise – trust and reliability in news is driven by specific factors that publishers can put into action and consumers can embrace. The news study from The Media Insight Project, a collaboration of the American Press Institute and the Associated Press‑NORC Center for Public Affairs Research, helps establish that trust is an ...
Read More »JEFFREY GITOMER — It’s not the company, it’s the people in the company; it’s you
When you walk into someone’s place of business to shop or buy something, what are you expecting? Most people (you included and me included) expect someone friendly, someone helpful when you need them, to be served in a timely manner, to be given fair value, to be presented with a quality product, to make the process quick and easy, and ...
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