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Tag Archives: Millennials

JOSH MABUS — Value is in the knowledge of the consumer

This column is the final in a three part series on using perceived value as a marketing tool. In 1989 the Dallas Cowboys and Minnesota Vikings made one of the largest trades in football history, with Dallas sending Pro Bowl running back Herschel Walker to the Vikings along with four draft picks. The Cowboys received five middling players and three ...

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FinTech revolution fueling changes in traditional banking

Is financial technology (FinTech) the next Uber, PayPal or Airbnb that disrupts traditional business models? FinTech startup companies that use technology to make financial services faster and more efficient are challenging traditional banks for customers—especially millennials. “The millennial generation transacts everything with a phone, and it will continue to trend that way,” said David M. Hughes, chief operating officer, Community ...

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