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Tag Archives: Nashville

TODD SMITH — Google helps publishers with audience engagement

Alphabet Inc’s Google (GOOGL.O) and subsidiary Jigsaw launched on Thursday a new technology to help news organizations and online platforms identify abusive comments on their websites. The technology, called Perspective, will review comments and score them based on how similar they are to comments people said were “toxic” or likely to make them leave a conversation. It has been tested ...

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TODD SMITH — Brands belted out music during Grammys

Along with Beyonce, Adele, Bruno Mars and other artists, brands also took the stage at the 59th Annual Grammy Awards ceremony last week, updating classic songs, dipping into their own roots or using the occasion to assert current-day corporate citizenship principles. Set against a jazzy soundtrack and Alicia Keys singing “A Change is Gonna Come,” Nike‘s spoken word “Equality” ad was one ...

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TODD SMITH — 8 trends every brand & business leader should eye in 2017

Tech and digital marketing tools will continue to improve how brands, companies and businesses reach consumers as we open the book on 2017 – and executives must adapt to reach ever-evolving audiences. Here are some of the top trends and changes in products, marketing, and leadership to tune into going into the new year, according to Fortune: 1. The Internet ...

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TODD SMITH — Leverage your content marketing strategy in 2017

Content marketing is a powerful marketing tool that can drive your branding success in the new year. It can establish your business as an authority on a topic, increases traffic to your website, helps your brand reach new customers and much more! If you intend on using content marketing in 2017, it is important to be aware the constantly evolving ...

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TODD SMITH — 2016 was a ‘surreal,’ ‘post-truth’ ‘xenophobia’ kind of year

It was a very “surreal” year “marked by the intense irrational reality of a dream,” or “unbelievable, fantastic.” “Surreal” was chosen as Merriam-Webster’s word of the year. The word joins Oxford’s “post-truth” and Dictionary.com’s “xenophobia” as the year’s top choices. “It just seems like one of those years,” said Peter Sokolowski, Merriam-Webster’s editor at large. The company tracks year-over-year growth ...

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TODD SMITH — ’12 Days of Christmas’ gifts rise only 0.7 percent in price; in-store shoppers get the biggest bargains

Reflecting a steep decline in energy costs, lower inflation and slow-but-steady economic growth, the 2015 PNC Christmas Price Index® (PNC CPI) experienced its lowest growth rate in six years at 0.6 percent in the whimsical holiday economic analysis by PNC Wealth Management. According to the 32nd annual report – which measures the cost of the gifts in the holiday classic, ...

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TODD SMITH — New study shows how the press failed voters in the 2016 presidential election

A new report from Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy analyzes news coverage during the 2016 general election, and concludes that both Hillary Clinton and Donald Trump received coverage that was overwhelmingly negative in tone and extremely light on policy. The negativity was not unique to the 2016 election cycle but instead part of a ...

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TODD SMITH — Cyber Monday smashed online sales record

Cyber Monday, the final lap in the Thanksgiving holiday shopping relay, yielded $3.45 billion in sales, a new online record. On the day when retailers traditionally roll out a raft of digital deals, Adobe Digital Insights said shoppers spent 12.1 percent more than Cyber Monday 2015, and 2.6 percent more than Adobe initially predicted. “Cyber Monday was one for the history ...

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Commuter airline starts Jackson-to-Nashville service

By JACK WEATHERLY  The eight-seat Cessna 208 Caravan lifts off a runway on Southern Airways Express’ inaugural Jackson-to-Nashville flight on Monday. The single-engine turboprop plane heads to the Tennessee capital, with a brief stopover in Memphis. Takeoff from Jackson International is 9:03 a.m. The plane climbs to 9,000 feet and reaches cruising speed of about 200 miles per hour. The ...

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JACK WEATHERLY — Nashville: city of big britches

NASHVILLE – This city reminds me of Atlanta 30 years ago. We moved from Little Rock to Atlanta where I had landed a job with the Journal-Constitution, the biggest paper in the Southeast. We were struck by the perpetual motion machine – driving, building and dealing. For the past decade or longer, Nashville has taken on the mantle of a new ...

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