Home » Tag Archives: Nashville

Tag Archives: Nashville

TODD SMITH — The most popular brands in each state


Public relations and marketing agencies make it a priority to identify the nation’s regional brand tastes – why people choose Coca-Cola over Pepsi, or Ford over Chrysler – in one part of the country over another. While the volumes of marketing research can point to the brands that are held in high regard in a given state – and why ...

Read More »

TODD SMITH — CNN launches Great Big Story – answer to Vice And Buzzfeed


Just south of CNN’s Manhattan headquarters, in an office marked not with the broadcast company’s iconic logo, but a red rocket ship, nearly 30 new employees have spent time stealthily preparing to launch the broadcast network’s answer to publications like Vice and Buzzfeed: Great Big Story. GBS is an independent company fully funded by CNN, and it aims to create ...

Read More »

PR and marketing professional Todd Smith acquires full ownership of Deane/Smith

Silas Deane and Todd Smith have grown Deane/Smith to a fourth-place ranking for revenue among Nashville's public relations and marketing firms.

By TED CARTER Todd Smith, a former presidential speech writer turned branding-and-image pro, has acquired ownership of Deane/Smith, a Nashville public relations-marketing firm he co-founded and expanded to include Jackson and Washington, D.C., offices. Smith and co-founder Silas Deane have grown Deane/Smith into Nashville’s fourth largest full-service public relations-marketing firm based on annual billings, according to company data compiled by the ...

Read More »

TODD SMITH — PR is best for monitoring, managing online customer reviews


Online customer reviews can make or break a brand – even a relatively large brand. Consumers trust online customer reviews more than any other source of brand information except for recommendations from people they know, according to Nielsen’s Global Trust in Advertising report. Seventy percent of consumers trust online reviews, an increase of 15 percent over four years. People trust ...

Read More »

Bon Appétit puts Saltine on its Best New Restaurants list

Chef Jesse Houston at Saltine in Jackson.

By JACK WEATHERLY Bon Appétit  has named Saltine at 622 Duling in Jackson as one of the Best New Restaurants in 2015. Compiled by the magazine’s editor, Andrew Knowlton, the annual award honors innovative cooking at the top 50 new restaurants in America. The seafood restaurant and oyster bar, which opened a year ago, will find out Aug. 18 if ...

Read More »

THE SPIN CYCLE: Companies fail to deliver on their brand promise

A brand promise is the cementing of a company’s identity in the minds of its audiences. According to Gallup, companies are largely failing to make good on their agreements. Only half of the nearly 18 million customers Gallup surveyed strongly believe that the companies they do business with always deliver on what they promise. The other half, not so much. ...

Read More »

Glenn McCullough ‘trained’ at TVA for his new job as MDA chief

Mississippi Gov. Phil Bryant, right, announces Glenn McCullough Jr. as the new director of the state's economic development agency during the annual meeting of the state chamber of commerce, the Mississippi Economic Council, Thursday, April 30, 2015, in Jackson, Miss. McCullough is a former head of the Tennessee Valley Authority and former mayor of Tupelo and will succeed Brent Christensen, who is leaving the Mississippi Development Authority for a job in Greensboro, North Carolina. (AP Photo/Rogelio V. Solis)

By JACK WEATHERLY & TED CARTER Gov. Phil Bryant says he didn’t need to look outside of the state to seek his next executive director of the Mississippi Development Authority. He selected Glenn L. McCullough Jr. of Tupelo, who did a lot of work for his home state when he was running the Tennessee Valley Authority. In fact, Tupelo was the ...

Read More »

TODD SMITH'S SPIN CYCLE — Local news still drives audience in a digital age

Whether in a tech-savvy metropolis or a city where the town square is still the communication hub, local news matters deeply to the lives of residents. Across three disparate metro areas in the U.S., nearly nine-in-ten residents follow local news closely – and about half do so very closely, according to a new, in-depth Pew Research Center study, conducted in ...

Read More »

Butler Snow announces second major Nashville expansion

NASHVILLE — Butler Snow has further expanded the firm’s Nashville office as 13 attorneys from Walker, Tipps & Malone PLC join the firm’s commercial litigation practice. With this growth, Butler Snow cements itself among the largest law firms in Tennessee, and greatly enhances its existing commercial litigation group. This move also adds three attorneys to Butler Snow’s already significant presence in the ...

Read More »