Home » Tag Archives: Nashville

Tag Archives: Nashville

THE SPIN CYCLE: Companies fail to deliver on their brand promise

A brand promise is the cementing of a company’s identity in the minds of its audiences. According to Gallup, companies are largely failing to make good on their agreements. Only half of the nearly 18 million customers Gallup surveyed strongly believe that the companies they do business with always deliver on what they promise. The other half, not so much. ...

Read More »

Glenn McCullough ‘trained’ at TVA for his new job as MDA chief

Mississippi Gov. Phil Bryant, right, announces Glenn McCullough Jr. as the new director of the state's economic development agency during the annual meeting of the state chamber of commerce, the Mississippi Economic Council, Thursday, April 30, 2015, in Jackson, Miss. McCullough is a former head of the Tennessee Valley Authority and former mayor of Tupelo and will succeed Brent Christensen, who is leaving the Mississippi Development Authority for a job in Greensboro, North Carolina. (AP Photo/Rogelio V. Solis)

By JACK WEATHERLY & TED CARTER Gov. Phil Bryant says he didn’t need to look outside of the state to seek his next executive director of the Mississippi Development Authority. He selected Glenn L. McCullough Jr. of Tupelo, who did a lot of work for his home state when he was running the Tennessee Valley Authority. In fact, Tupelo was the ...

Read More »

TODD SMITH'S SPIN CYCLE — Local news still drives audience in a digital age

Whether in a tech-savvy metropolis or a city where the town square is still the communication hub, local news matters deeply to the lives of residents. Across three disparate metro areas in the U.S., nearly nine-in-ten residents follow local news closely – and about half do so very closely, according to a new, in-depth Pew Research Center study, conducted in ...

Read More »

Butler Snow announces second major Nashville expansion

NASHVILLE — Butler Snow has further expanded the firm’s Nashville office as 13 attorneys from Walker, Tipps & Malone PLC join the firm’s commercial litigation practice. With this growth, Butler Snow cements itself among the largest law firms in Tennessee, and greatly enhances its existing commercial litigation group. This move also adds three attorneys to Butler Snow’s already significant presence in the ...

Read More »

TODD SMITH'S SPIN CYCLE — The Top 5 content marketing trends to watch in 2015

Whether we’re talking photo or video, editorial or blog, content’s kingdom has been expanding: fewer journalists, more user-generated tomes and a plethora of forums for any brand to find a consumer. This is the world in which we live – instant, immediate, and all within reach. Just because the platforms are there does not mean your consumers will know how ...

Read More »

TODD SMITH'S SPIN CYCLE: Top 10 toy brands that won holiday social media blitz

What holiday toys generated the best social media buzz during the holidays? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys “R” Us and Target and the results are in on the 10 top brands that have official social pages. (Some popular items like Disney’s Frozen toys actually don’t have dedicated pages, believe it or ...

Read More »

TODD SMITH'S SPIN CYCLE — 10 essential tips for B2B marketing success in a digital economy

If you’re a small-to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how challenging the digital revolution has been for marketing and branding. Not long ago, a sale needed some sort of human interaction – even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all. How can ...

Read More »

TODD SMITH — 5 hottest Twitter innovations from big brands

Big name brands are testing myriad interactions on Twitter these days to stand out. While some marketers are bulking up their tweets with buttons to drive sales, some of the most interesting uses aren’t about social media at all. Instead, brands such as Mountain Dew, Specialized bikes and Evian enlist Twitter in conjunction with traditional tactics such as on-the-street or ...

Read More »

TODD SMITH'S SPIN CYCLE — Measurement plus metrics equals PR success & branding relevance

Measurement and metrics are integral and complex parts of our PR world, and it’s increasingly being driven by social media in the digital domain. In fact, the branding, PR, marketing and ad industries recently converged in Measurement Week 2014 in New York, a four-day conference focused on all things measurement, analytics, media success and ROI. Many of the sessions showcased ...

Read More »