Home » Tag Archives: Olympics

Tag Archives: Olympics

TODD SMITH — Which ads scored on the Olympic podium?

When the 2016 Olympics began, many TV advertisers were crossing their fingers that their strategy would pay off. Reaching an estimated 26.5 million total viewers in the U.S., they were hoping their ads scored Olympic gold with the right audiences. To answer the pay-off question, advertisers will predominantly look at three specific areas of performance, according to Google Analytics: 1. ...

Read More »

TODD SMITH — Google sprints to Olympic search gold

Google unveiled a range of new features to help people follow the 2016 Summer Olympic Games, which begin last week in Rio de Janeiro. Users can now more easily find information on the Olympics in search, including details on event schedules, athletes, and medal counts, and can sign up for automatic alerts through the Google app for iOS and Android. ...

Read More »

TODD SMITH — Benefits of building relationships with twitter influencers

Do you notice who is sharing, replying to and engaging with your tweets the most? Or the people you’re connected to within your industry, which have huge followings that can’t wait to hear the latest? Twitter can be a great tool for influencer marketing – building relationships with influential, targeted individuals or brands. Here are five reasons why you should ...

Read More »

A brief change in the political scenery

We are in political segue time, when Congress heads home and the next phase awaits in the wings. What’s a political junkie to do? As it turns out, that answer is right in front of me. There is too much in the way of politics in the air to call this period in the dog days of summer a political ...

Read More »