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Tag Archives: Olympics

TODD SMITH — Winter Olympics brands pay top dollar for sponsorships

The 2018 Winter Olympics aren’t just a showcase for the world’s top athletes. Some of the world’s largest brands paid millions to promote its products on a global stage in Pyeongchang, South Korea. The International Olympic Committee has top-level sponsorship deals in place with 13 corporations. Each “Worldwide Olympic Partner” pays roughly $100 million per four-year Olympic cycle, according to ...

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PHIL HARDWICK: Flags — what do they mean?

With the Winter Olympics in full swing most of us are seeing a lot a flags. Some are really beautiful, and some are really ugly. So what makes a great flag? The answer to that question can be found in a great little booklet compiled by Ted Kaye and published by the North American Vexillological Association (NAVA). Here are the ...

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TODD SMITH — Which ads scored on the Olympic podium?

When the 2016 Olympics began, many TV advertisers were crossing their fingers that their strategy would pay off. Reaching an estimated 26.5 million total viewers in the U.S., they were hoping their ads scored Olympic gold with the right audiences. To answer the pay-off question, advertisers will predominantly look at three specific areas of performance, according to Google Analytics: 1. ...

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TODD SMITH — Google sprints to Olympic search gold

Google unveiled a range of new features to help people follow the 2016 Summer Olympic Games, which begin last week in Rio de Janeiro. Users can now more easily find information on the Olympics in search, including details on event schedules, athletes, and medal counts, and can sign up for automatic alerts through the Google app for iOS and Android. ...

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TODD SMITH — Benefits of building relationships with twitter influencers

Do you notice who is sharing, replying to and engaging with your tweets the most? Or the people you’re connected to within your industry, which have huge followings that can’t wait to hear the latest? Twitter can be a great tool for influencer marketing – building relationships with influential, targeted individuals or brands. Here are five reasons why you should ...

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A brief change in the political scenery

We are in political segue time, when Congress heads home and the next phase awaits in the wings. What’s a political junkie to do? As it turns out, that answer is right in front of me. There is too much in the way of politics in the air to call this period in the dog days of summer a political ...

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