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TODD SMITH — Global communications report predicts convergence of PR, marketing

The USC Annenberg Center for Public Relations has released key findings from its second annual Global Communications Report, a comprehensive survey of more than 800 public relations executives from around the world. For the first time ever, the report also features insights from almost 700 public relations and communications students, along with in-house marketing executives. A key finding from this ...

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Deane | Smith, Gray PR partner to grow business

Deane | Smith, a leading public relations, marketing, advertising and branding agency based in Nashville, Tenn., and Gray Public Relations, based in Franklin, Tenn., have partnered to leverage their growing business and expand client service across the Southeast and throughout the nation. Under the agreement – a shared services affiliation – the two firms will have more than 30 employees ...

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Hinkebein joins airport

Teckie Hinkebein has joined The Gulfport-Biloxi International Airport team as Director of Marketing. Hinkebein has nearly 10 years of marketing experience, and will manage advertising, public relations and communications efforts for the airport. Hinkebein graduated with a Bachelor of Arts in public relations from The University of Alabama. She joins Gulfport-Biloxi International Airport from Wetlands Solutions in Gulfport, where she ...

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Aylett president of Southern Public Relations Federation

Kristie Aylett, APR, Fellow PRSA, is serving as the 2015 president of the Southern Public Relations Federation, a professional association of approximately 1,500 PR professionals and students across four states. Aylett provides strategic communications counsel and PR services to a diverse client base located across the United States as an agency principal in The KARD Group Public Relations/ Marketing consulting ...

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JEFFREY GITOMER — The science of the sale; the art of lunch

Let’s do lunch! Well, let’s do lunch the right way. Too often salespeople think that getting a lunch appointment is the victory, and don’t concentrate on building rapport and the relationship to ultimately make the sale. Big mistake. Even more often, companies and (cheap) managers will not reimburse salespeople for lunchtime meetings. Bigger mistake. But most often, when a company ...

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TODD SMITH — Pay close attention to all segments of millennials

Listen up, brand leaders: What you have been told about millennials is (mostly) wrong. According to new research from Carat, based on 14,000 millennials aged 15-to-34, this age group doesn’t quite meet the stereotype of “hyper-connected optimistic digital extroverts.” In fact, the stereotype applies to only about 42 percent of millennials, or about 36 million people. The other 49 million ...

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JEFFREY GITOMER — A new way to think about the way you present; More value… for THEM!

Where is “value” in your sales equation? Where is “value” in your sales presentation? What role does “value” play in building customer loyalty? How does “value” help build solid business relationships? How does value convert selling to buying? How does your prospect PERCEIVE what you’re saying and offering is actually valuable to THEM? ANSWER: Your value proposition needs to define ...

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