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Tag Archives: public relations

THE SPIN CYCLE: How Facebook’s new publishing deal with major media could impact public relations

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Last week, we discussed how the new Facebook deal allowing major national media to publish directly to the news feed is impacting the news biz? if you’re a fan of the New York Times, National Geographic, Buzzfeed and NBC News, among others, you will be able to read your favorite articles without leaving Facebook. Welcome, Instant Articles. In the past, ...

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JOSH MABUS: I’d rather be a follower than a coward

Books, blogs, speakers, preachers and everyone else with a platform have spent the better part of the last decade comparing leaders to followers. Has this trope gotten old yet? The message is clear: if you’re not leading, you’re following. If you’re following, you’re losing. We’ve demonized the role of the follower and created a mad rush toward lead-ership roles. Just ...

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JEFFREY GITOMER: Want to start making an attitude change? Take attitude actions

I define attitude as, “The way you dedicate yourself to the way you think.” Think negative or think positive is a choice and a process. Negative is (unfortunately) an instinctive process. Positive is a learned self-discipline that must be studied and practiced every day. To achieve a POSITIVE attitude, or as I have named it, a “YES! Attitude,” you must ...

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TODD SMITH’S SPIN CYCLE: Government needs good PR firm counsel

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Government, whether federal, state or local, has many arms – so there’s many departments and areas of concern and a multitude of people and organizations to keep happy. Any help in the process is good, but specialized help from a PR firm can make or break any effort made by that governing entity. A good PR firm can also lend ...

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THE SPIN CYCLE — Key results from Pew’s social media survey

As Meerkat loses the spotlight to Periscope and everyone tries to remember what Ello was all about, we could use a bit of research for clarity on the current state of social media. The ever-reliable Pew Research Center did just that with its extensive study on The Digital Lives of Teenagers. Here are the top takeaways: 1. Facebook is just ...

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JOSH MABUS: Thank you for letting me know you’re old

Anniversary sales are the worst. They’re the vestigial tail of marketing — outdated and unnecessary. Somehow they haven’t gotten the evolutionary hint that they’re no longer needed. This tactic leads the pack in a host of outdated practices that only benefit the media outlets where the ads are placed. What would you do if a complete stranger invited you to ...

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