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Tag Archives: public relations

JEFFREY GITOMER — The science of the sale; the art of lunch

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Let’s do lunch! Well, let’s do lunch the right way. Too often salespeople think that getting a lunch appointment is the victory, and don’t concentrate on building rapport and the relationship to ultimately make the sale. Big mistake. Even more often, companies and (cheap) managers will not reimburse salespeople for lunchtime meetings. Bigger mistake. But most often, when a company ...

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TODD SMITH — Pay close attention to all segments of millennials

Millennials

Listen up, brand leaders: What you have been told about millennials is (mostly) wrong. According to new research from Carat, based on 14,000 millennials aged 15-to-34, this age group doesn’t quite meet the stereotype of “hyper-connected optimistic digital extroverts.” In fact, the stereotype applies to only about 42 percent of millennials, or about 36 million people. The other 49 million ...

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JEFFREY GITOMER — A new way to think about the way you present; More value… for THEM!

Advertising

Where is “value” in your sales equation? Where is “value” in your sales presentation? What role does “value” play in building customer loyalty? How does “value” help build solid business relationships? How does value convert selling to buying? How does your prospect PERCEIVE what you’re saying and offering is actually valuable to THEM? ANSWER: Your value proposition needs to define ...

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JOSH MABUS — Hand in hand, small business and industry

small business

There seems to be a debate in many cities, in our own state and across the country. Do we invest in small businesses, which employ lots of people as a group but are individually volatile and have lower economic impacts? Or do we invest in attracting corporations, which can be demanding and hard to come by? We often talk about ...

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TODD SMITH — SEO tips to help PR content rank highly with Google’s latest update

marketing-strategy

Google’s latest algorithm rollout, which began last week, continues the search giant’s commitment to rewarding high-quality, user-focused content with higher rankings. Here are three easy tips for optimizing your PR content for better results from Entrepreneur: 1. Go long – many PR pros got used to writing short content because news release services provided a surcharge if copy ran over ...

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THE SPIN CYCLE: Rise in mobile reading could benefit newpaper websites

The average amount of time spent reading newspapers fell more than 25 percent globally from 2010 to 2014 according to a new ZenithOptimedia report. The amount of time spent reading newspapers across the world averaged 16.3 minutes per reader a day last year, down 25.6 percent from the 21.9 minutes daily average in 2010. By 2017 the global average will ...

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JEFFREY GITOMER: Want the sales ‘master’s touch?’ Study them, and do what they did

column

The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953. The book was based on the fact that each one of these master salesmen had one extremely powerful overriding principle or philosophy upon which his or her success was based. For the last two weeks I have presented the first nine masters, ...

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THE SPIN CYCLE: How Facebook’s new publishing deal with major media could impact public relations

Facebook-logo-PSD

Last week, we discussed how the new Facebook deal allowing major national media to publish directly to the news feed is impacting the news biz? if you’re a fan of the New York Times, National Geographic, Buzzfeed and NBC News, among others, you will be able to read your favorite articles without leaving Facebook. Welcome, Instant Articles. In the past, ...

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JOSH MABUS: I’d rather be a follower than a coward

Books, blogs, speakers, preachers and everyone else with a platform have spent the better part of the last decade comparing leaders to followers. Has this trope gotten old yet? The message is clear: if you’re not leading, you’re following. If you’re following, you’re losing. We’ve demonized the role of the follower and created a mad rush toward lead-ership roles. Just ...

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