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Tag Archives: public relations

JEFFREY GITOMER: Want to start making an attitude change? Take attitude actions

I define attitude as, “The way you dedicate yourself to the way you think.” Think negative or think positive is a choice and a process. Negative is (unfortunately) an instinctive process. Positive is a learned self-discipline that must be studied and practiced every day. To achieve a POSITIVE attitude, or as I have named it, a “YES! Attitude,” you must ...

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TODD SMITH’S SPIN CYCLE: Government needs good PR firm counsel

public relations

Government, whether federal, state or local, has many arms – so there’s many departments and areas of concern and a multitude of people and organizations to keep happy. Any help in the process is good, but specialized help from a PR firm can make or break any effort made by that governing entity. A good PR firm can also lend ...

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THE SPIN CYCLE — Key results from Pew’s social media survey

As Meerkat loses the spotlight to Periscope and everyone tries to remember what Ello was all about, we could use a bit of research for clarity on the current state of social media. The ever-reliable Pew Research Center did just that with its extensive study on The Digital Lives of Teenagers. Here are the top takeaways: 1. Facebook is just ...

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JOSH MABUS: Thank you for letting me know you’re old

Anniversary sales are the worst. They’re the vestigial tail of marketing — outdated and unnecessary. Somehow they haven’t gotten the evolutionary hint that they’re no longer needed. This tactic leads the pack in a host of outdated practices that only benefit the media outlets where the ads are placed. What would you do if a complete stranger invited you to ...

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TODD SMITH'S SPIN CYCLE: Turn your content, data into compelling news

One of the best PR tools in today’s fast-paced, 24-7 news cycle world is including numbers in your media pitch to attract journalist attention. Case in point: over the holidays, New York Post business reporter John Crudele published an article sarcastically “gifting” coverage to a select handful of PR peeps whose pitches had originally gone unanswered. Why these pitches were ...

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