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Tag Archives: public relations

JOSH MABUS — Hand in hand, small business and industry

There seems to be a debate in many cities, in our own state and across the country. Do we invest in small businesses, which employ lots of people as a group but are individually volatile and have lower economic impacts? Or do we invest in attracting corporations, which can be demanding and hard to come by? We often talk about ...

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TODD SMITH — SEO tips to help PR content rank highly with Google’s latest update

Google’s latest algorithm rollout, which began last week, continues the search giant’s commitment to rewarding high-quality, user-focused content with higher rankings. Here are three easy tips for optimizing your PR content for better results from Entrepreneur: 1. Go long – many PR pros got used to writing short content because news release services provided a surcharge if copy ran over ...

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THE SPIN CYCLE: Rise in mobile reading could benefit newpaper websites

The average amount of time spent reading newspapers fell more than 25 percent globally from 2010 to 2014 according to a new ZenithOptimedia report. The amount of time spent reading newspapers across the world averaged 16.3 minutes per reader a day last year, down 25.6 percent from the 21.9 minutes daily average in 2010. By 2017 the global average will ...

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JEFFREY GITOMER: Want the sales ‘master’s touch?’ Study them, and do what they did

The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953. The book was based on the fact that each one of these master salesmen had one extremely powerful overriding principle or philosophy upon which his or her success was based. For the last two weeks I have presented the first nine masters, ...

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THE SPIN CYCLE: How Facebook’s new publishing deal with major media could impact public relations

Last week, we discussed how the new Facebook deal allowing major national media to publish directly to the news feed is impacting the news biz? if you’re a fan of the New York Times, National Geographic, Buzzfeed and NBC News, among others, you will be able to read your favorite articles without leaving Facebook. Welcome, Instant Articles. In the past, ...

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JEFFREY GITOMER: Want to start making an attitude change? Take attitude actions

I define attitude as, “The way you dedicate yourself to the way you think.” Think negative or think positive is a choice and a process. Negative is (unfortunately) an instinctive process. Positive is a learned self-discipline that must be studied and practiced every day. To achieve a POSITIVE attitude, or as I have named it, a “YES! Attitude,” you must ...

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