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Tag Archives: public relations

GITOMER — Twitter webinar firestorm, tweet this!

I  did my first big Twitter group tweet last week. It’s called a “tweetcast.” Three companies – Adly (adly.com), Evolve!, Inc. (evolvesinc.com) and KiteDesk, (KiteDesk.com) – combined resources and invited 22 experts, including me, to tweet the answers to questions as they were posted. The result was a firestorm of tweets, re-tweets, and assorted comments. In short, it was an ...

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TODD SMITH'S SPIN CYCLE: Top green brands: The blue oval is really green

Just about every major corporation today understands the importance of running a sustainable business. Generally speaking, this means one in which water gets conserved, energy and materials come increasingly from clean sources, and the social impact of the business is positive. The trouble is, until now there have been few ways to measure not only how brands are performing environmentally ...

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Quest certified as Women's Business Enterprise

A West Point-based advertising firm has earned a certification that the owners say will benefit the firm and its clients. Quest Group, LLC has received national certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise Council South, a regional certifying partner of the Women’s Business Enterprise National Council. Quest Group, a full-service advertising, public relations and special ...

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GITOMER: We are on the path to 1,000 sales leads

Last week I wrote about the big picture of what it would take to attract 1,000 leads, both the philosophy and structure of what would create the attraction. I also talked about all the research I did to find “the best time” to tweet, re-tweet, post and take other social actions in order to get the full measure of exposure. ...

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TODD SMITH'S SPIN CYCLE: March (Marketing) Madness is upon us

Basketballs aren’t the only thing flying across our airwaves this March. Yes, it March Madness, but it’s also marketing madness — when brands take to the court of public opinion to grab the world’s attention and gain awareness for their brands. It’s not the Olympics or the Super Bowl, mind you, but it’s still one of the biggest brand bonanzas ...

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TODD SMITH'S THE SPIN CYCLE: Media Tips, Crisis Communications & Negative Press, Oh My!

As a former journalist, avid writer and lover of well-crafted turns of phrase, I spend a lot of time at our shop coaching, advising and strategizing with companies and organizations on how to come out on top while navigating the pitfalls of tough interviews, simmering crises and negative news. At Deane, Smith & Partners, we have a team of creative ...

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TODD SMITH'S Spin Cycle — All The News … Best Stories of 2013 in the New York Times

The New York Times has announced its list of most-visited stories of 2013. Call it the modern version of “All the News That’s Fit to Print!” Categories include the most popular articles and blog posts, multimedia and interactives, and videos throughout NYTimes.com, the news outlet’s mobile site and its iOS apps. The most visited of all content was the interactive ...

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The Spin Cycle — Winter weather goes viral with #polarvortex

When much of the country turned into the world’s largest freezer earlier this month with a massive arctic blast, it ushered in another buzzword to society’s collective vocabulary – polar vortex! No, it’s not a new weather-busting, wind protecting garment, but yet another meteorological explanation to the sub-zero gale hitting us head-on. Did you know what a polar vortex was ...

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