Home » Tag Archives: public relations (page 4)

Tag Archives: public relations

TODD SMITH'S SPIN CYCLE: Top 5 social media campaigns of 2014 recognized at mashies

Successful social media campaigns tap into emotions, persuade action and inspire behavior – whether that’s happiness, hope, fear or yearning. Mashable, a leading digital news and social media company, recently held its annual Mashies Awards in New York, which revealed the year’s most outstanding examples of digital media from categories including Best Real-Time Marketing, Best Branded App and many more. ...

Read More »

TODD SMITH'S SPIN CYCLE — As the NFL kicks-off, here are top branding mistakes that could delay the game

The NFL season has officially kicked-off, and hardly anything can sack the brand that has become the most successful sport across the land. However, the sport, like any entity, has its challenges, and it will be interesting to see how the league navigates serious pitfalls as it seeks to add luster to its golden image. Despite myriad challenges that threaten ...

Read More »

THE SPIN CYCLE — Pitching pitfalls that drive journalists crazy

How well do us PR practitioners and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent your brand from getting covered and possibly ruin your relationship with the journalist – and who better than journalists themselves to give us tips? With the help of Martin Bryant, editor-in-chief at The Next Web, Media Bistro, recently gathered a ...

Read More »

GITOMER: The ultimate response to ‘I want to think about it.’

When a customer says “I want to think about it” or “I need some time to think it over” it’s one of the most frustrating expressions a salesperson can hear. You feel helpless, or if you’ve been poorly trained, you lapse into some manipulative dialogue that proves you’re both a crappy salesperson and you’re only there for the money. There’s ...

Read More »

GITOMER — Twitter webinar firestorm, tweet this!

I  did my first big Twitter group tweet last week. It’s called a “tweetcast.” Three companies – Adly (adly.com), Evolve!, Inc. (evolvesinc.com) and KiteDesk, (KiteDesk.com) – combined resources and invited 22 experts, including me, to tweet the answers to questions as they were posted. The result was a firestorm of tweets, re-tweets, and assorted comments. In short, it was an ...

Read More »