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Tag Archives: Ray Rice

TODD SMITH: Ray Rice Crisis Sacks NFL Image, Identity

Wow, what a difference a week makes in the world of corporate branding. In the last Spin Cycle, we discussed some challenges the NFL faces that could tarnish its image – including the simmering Ray Rice crisis. That was before the full version of the Rice elevator assault video surfaced. Now, Roger Goodell and the NFL looks more like a ...

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