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Tag Archives: slogans

HARDWICK: Creating effective slogans, mottos and taglines

What’s in a name? Or what’s in a slogan, motto or tagline? The answer is that it is quite a lot if the goal is to increase sales or make the organization more memorable. Slogans and mottos serve to immediately describe an organization without having to go to the “About Us” or “Mission Statement” section of a website. For example, ...

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