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Tag Archives: social media

TODD SMITH — Creative ways to incorporate live streaming to connect with your audience

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Video has risen rapidly in the past few years, offering marketers a proven way to grab audience and keep them engaged. Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. In fact, just recently, the Content Marketing ...

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TODD SMITH — Social media overtakes TV as main source of news for millennials

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The 18-24 crowd (younger Millennials) has used the internet as its primary source for news for several years. Now it is specifying “social media” as its main source of news, with that niche overtaking television for the first time. The information comes from a study done by The Oxford University Reuters Institute for the Study of Journalism. It looked at ...

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Social media policy at work protects employer

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By LISA MONTI Social media in the workplace are 1) A necessity to stay competitive 2) An important internal communication and recruiting tool 3) A minefield. The answer is 4) All of the above. Social media use is fraught with pitfalls: employees wasting company time, revealing company secrets, spreading computer viruses and unsavory comments about the boss or fellow employees, the ...

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Farcing can be silent, but deadly — Social media increasingly being used for scam that involves identity theft

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By BECKY GILLETTE  Remember your folks telling you to be careful about choosing friends? The modern equivalent of that is, be careful when choosing friends on Facebook or other social media as some may be interested in cleaning out your bank account or opening up a credit card in your name. There can be a tendency to be polite when receiving ...

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TODD SMITH — Social media shooting clips spark violence debate

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Twitter and Facebook became part of the story when video of the shooting on live TV that killed a Virginia news reporter and a cameraman was posted on social media platforms, enflaming debate over when it’s OK to show violence on social media. Two videos were uploaded showing the shooter’s perspective of the incident on Facebook and Twitter, where they ...

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THE SPIN CYCLE — Key results from Pew’s social media survey

As Meerkat loses the spotlight to Periscope and everyone tries to remember what Ello was all about, we could use a bit of research for clarity on the current state of social media. The ever-reliable Pew Research Center did just that with its extensive study on The Digital Lives of Teenagers. Here are the top takeaways: 1. Facebook is just ...

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JOSH MABUS: The overdue truth about Facebook

Facebook has become an inevitability in today’s business climate. And why? Because everyone is on it. Well, that’s not entirely true. Facebook has 1.9 billion mobile active users, which is impressive. And, 1.39 billion of those users are active over the course of a month, which means more people identify as active Facebook users than members of the Catholic church. ...

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Ex-officer loses suit over firing over Facebook

GREENVILLE — A federal appeals court has upheld the firing of a Greenville police officer who alleged she was dismissed over comments posted on a social networking site. Former Sgt. Susan Graziosi was fired in 2012 after posting criticism on Facebook about Police Chief Freddie Cannon’s decision not to send department representatives to the funeral for a Pearl police officer ...

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GITOMER — Twitter webinar firestorm, tweet this!

I  did my first big Twitter group tweet last week. It’s called a “tweetcast.” Three companies – Adly (adly.com), Evolve!, Inc. (evolvesinc.com) and KiteDesk, (KiteDesk.com) – combined resources and invited 22 experts, including me, to tweet the answers to questions as they were posted. The result was a firestorm of tweets, re-tweets, and assorted comments. In short, it was an ...

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