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Tag Archives: social media

Foundation raises $130K in a day for tornado recovery efforts

HATTIESBURG — In just 24 hours, the University of Southern Mississippi Foundation successfully raised $130,234.46 to support the restoration of the front lawn of the University’s Hattiesburg campus that was heavily damaged by the tornado on February 10. During the Southern Miss Campus Beautification Day of Giving on May 8, the USM Foundation utilized the University’s social media platforms to ...

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SBA and W20 group launch social media webinar series for small businesses

WASHINGTON – The U.S. Small Business Administration and the W20 Group, an entrepreneurial ecosystem of digital communications companies, is launching a five-topic social media webinar series to help small businesses leverage and grow their businesses using social media tools such as Facebook, Twitter, YouTube, blogs and mobile marketing. Social media is playing a growing and vital role in the success ...

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Having a front row seat to watch social media change

Frank Owen is a professional observer and a self-described closet anthropologist who’s “fascinated by cultures.” He has a background in psychology, training in counseling and experience in museum design and web content strategy. He joined Mad Genius as a copywriter and audience researcher in 2007, a time shortly after social media was beginning to take root. Now, as social media ...

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Social media guru is gaga for Lady Gaga

From partnering with game developer Zynga to promote her bestselling album “Born this Way” to Tweeting “natural” pictures of herself sans makeup, pop superstar Lady Gaga apparently knows how to use social media to her advantage. The 26-year-old multiple Grammy and MTV award-winning artist (who’s real name is Stefani Germanotta) is a walking brand and admits to being stylistically influenced by ...

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Read September 10 issue of MBJ

>> EMPIRE CRUMBLES Full coverage of Tri-State Brick & Tile’s topple from the wall— by Ted Carter Also in this week’s paper: >>OUTDOORS Researchers at MSU to examine possible Tanglefoot development by Clay Chandler >> BEER Lucky Town Brewing Co. agrees to terms with contract brewer by Clay Chandler >> FACEBOOK Cities turning to social media to round up delinquent ...

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STODDER: Businesses need social media, not Don Draper

Don Draper, the fictional madman-adman of TV fame, has survived booze, cigarettes, two marriages and countless affairs, but a social-media trailblazer insists the 21st century would kill him. Kill Draper’s spectacular advertising career, anyway. Curtis Hougland, who has founded – twice – the social-media-marketing firm Attention, is telling corporate executives that Draper’s presentations, dazzling with slogans and story boards, would ...

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Expert: Social media isn’t a free way to advertise

The biggest recent development in social media is the conversion of all pages to what Facebook calls the Timeline. Previously individual and business profiles were similar. But on March 30, Facebook began instituting the Timeline format for individual users and a separate pages function for businesses. Frank Owen, social media director, Mad Genius, Ridgeland, said “pages”’ for businesses is a ...

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How social media has shaped the case of Trayvon Martin

In the killing of Trayvon Martin, the angel and the devil of social media have discovered the perfect battlefield. Without social media, the Feb. 26 killing of Martin, an unarmed, black 17-year-old in Sanford, Fla., probably would have remained forever a four-paragraph news brief in the local newspaper. On that rainy night, Martin was walking from a grocery store to ...

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Low tech is still good tech…

I would, somewhat vainly perhaps, consider myself a social media savant. I was blogging on Xanga when WordPress was still in beta testing. I was on Facebook before it was cool. Way before. Twitter has finally grown on me and I’m up to about 200 Tweets since last fall. Skype has been a great way to keep up via video ...

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TWEETING FARMERS

If tweeting farmers seems like a far-fetched idea, think again. Much of agriculture is now high tech and that includes farmers who are turning more and more to social media for a variety of reasons. “Just like the rest of the population, farmers’ use of Facebook, blogs and other social media has increased and is now an important part of ...

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