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Tag Archives: social media

Having a front row seat to watch social media change

Frank Owen is a professional observer and a self-described closet anthropologist who’s “fascinated by cultures.” He has a background in psychology, training in counseling and experience in museum design and web content strategy. He joined Mad Genius as a copywriter and audience researcher in 2007, a time shortly after social media was beginning to take root. Now, as social media ...

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Read September 10 issue of MBJ

>> EMPIRE CRUMBLES Full coverage of Tri-State Brick & Tile’s topple from the wall— by Ted Carter Also in this week’s paper: >>OUTDOORS Researchers at MSU to examine possible Tanglefoot development by Clay Chandler >> BEER Lucky Town Brewing Co. agrees to terms with contract brewer by Clay Chandler >> FACEBOOK Cities turning to social media to round up delinquent ...

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STODDER: Businesses need social media, not Don Draper

Don Draper, the fictional madman-adman of TV fame, has survived booze, cigarettes, two marriages and countless affairs, but a social-media trailblazer insists the 21st century would kill him. Kill Draper’s spectacular advertising career, anyway. Curtis Hougland, who has founded – twice – the social-media-marketing firm Attention, is telling corporate executives that Draper’s presentations, dazzling with slogans and story boards, would ...

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Expert: Social media isn’t a free way to advertise

The biggest recent development in social media is the conversion of all pages to what Facebook calls the Timeline. Previously individual and business profiles were similar. But on March 30, Facebook began instituting the Timeline format for individual users and a separate pages function for businesses. Frank Owen, social media director, Mad Genius, Ridgeland, said “pages”’ for businesses is a ...

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How social media has shaped the case of Trayvon Martin

In the killing of Trayvon Martin, the angel and the devil of social media have discovered the perfect battlefield. Without social media, the Feb. 26 killing of Martin, an unarmed, black 17-year-old in Sanford, Fla., probably would have remained forever a four-paragraph news brief in the local newspaper. On that rainy night, Martin was walking from a grocery store to ...

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Low tech is still good tech…

I would, somewhat vainly perhaps, consider myself a social media savant. I was blogging on Xanga when WordPress was still in beta testing. I was on Facebook before it was cool. Way before. Twitter has finally grown on me and I’m up to about 200 Tweets since last fall. Skype has been a great way to keep up via video ...

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TWEETING FARMERS

If tweeting farmers seems like a far-fetched idea, think again. Much of agriculture is now high tech and that includes farmers who are turning more and more to social media for a variety of reasons. “Just like the rest of the population, farmers’ use of Facebook, blogs and other social media has increased and is now an important part of ...

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'Facebook firing'

The settlement of a complaint issued by the National Labor Relation Board (NLRB) involving the firing of an employee of a Connecticut company who posted negative comments about a supervisor on Facebook could have far-reaching implications. It should have employers in Mississippi taking a harder look at their social media policies to ensure they are not in violation of the ...

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Public land in Delta impacted by river flood

Every year, hunters flock to the Delta to take advantage of some of the best public hunting land in the state offered by the Mississippi Department of Wildlife, Fisheries & Parks’ wildlife management areas (WMAs) and the U.S. Fish & Wildlife Service’s Theodore Roosevelt National Wildlife Refuge Complex. This year, however, hunters are wondering if they should find somewhere else ...

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Mad Genius lands Louisiana Hot Sauce

RIDGELAND — Mad Genius has added management of the nationwide Louisiana Hot Sauce Facebook page to its portfolio. Louisiana Hot Sauce, a popular condiment produced by Bruce Foods, a New Iberia, La.-based company, had over 45,000 Facebook fans at the time it hired Mad Genius; those numbers are growing under Mad Genius management. “Clients like Bruce Foods understand the importance ...

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