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Tag Archives: South by Southwest

TODD SMITH — The Spin Cycle heads to SXSW in Austin, Texas

The Spin Cycle – always on the lookout for innovative thought that drives the branding industry – rolled into Texas for the annual South by Southwest® (SXSW®) Conferences & Festivals, soaking up the latest in emerging marketing technologies. Stay tuned for a full report from the event in next week’s Spin Cycle. SXSW offers the unique industry convergence of music, ...

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Todd Smith's Spin Cycle: The Branding of South by Southwest (SXSW)

South by Southwest — otherwise know by the cool, swank and uber successful acronym SXSW — has transformed into a branding powerhouse that meets in the hip Texas capitol of Austin each March. What began in 1987, and continued to grow in size every year as a more than weeklong series of film, interactive and music festivals, has evolved into ...

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