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Tag Archives: Super Bowl

TODD SMITH: Alexa, you are a Super Bowl winner!

Alexa may have lost her voice, but she found gold in the Super Bowl ad game. Amazon’s “Alexa Loses Her Voice” spot was named most entertaining and best overall among marketing pros surveyed by Morning Consult for Ad Age’s first Super Bowl ranking — measuring not just entertainment value but brand effectiveness. The Amazon ad also topped USA TODAY’S annual ...

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TODD SMITH — How Super Bowl ads influence purchasing

Finding out which Super Bowl advertisers become the brand to remember were a big part of the fun surrounding the Big Game last Sunday. But do the expensive spots – 5 million for a 30-second ad – leave a lasting impression on consumers and ultimately convince them to buy products? Adweek commissioned Survata to survey 502 consumers ages 18 to ...

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Read February 1 issue of MBJ

>> FEAR THE OKRA Mad Genius ad campaign helps Delta State reintroduce the toughest vegetable in higher education— by Stephen McDill Also in this week’s paper: >> LEGISLATURE Move state offices to Capitol Complex — by Ted Carter >> SPORTS New kiosks make for a better visit at sports hall— by Frank Brown >> ENERGY Supreme Court mulls whether or ...

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Q&A: Paul Lacoste, owner, Paul Lacoste Sports

Paul Lacoste, owner of Paul Lacoste Sports, has dubbed himself “Mississippi’s Coach” and has a passion for getting Mississippians healthy. Lacoste grew up in Jackson and played football at Mississippi State University, where he also earned a master’s degree in sports administration and exercise science. He has played for the Buffalo Bills and Indianapolis Colts of the NFL as well ...

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Super Bowl Predictions – Who Dat ‘Gon Beat Them Saints?

The story lines for Sunday’s much-anticipated Super Bowl match up between the New Orleans Saints and the Indianapolis Colts are numerous. Can the Saints defense slow down Colts quarterback Peyton Manning and his precision passing game?  Will Drew Brees and the Saints offense be able to put enough points on the board to match Manning and the NFL’s second-ranked passing ...

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