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Tag Archives: Todd Smith

TODD SMITH — Brands belted out music during Grammys

Along with Beyonce, Adele, Bruno Mars and other artists, brands also took the stage at the 59th Annual Grammy Awards ceremony last week, updating classic songs, dipping into their own roots or using the occasion to assert current-day corporate citizenship principles. Set against a jazzy soundtrack and Alicia Keys singing “A Change is Gonna Come,” Nike‘s spoken word “Equality” ad was one ...

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TODD SMITH — U.S. is split on media treatment of Trump

In the wake of numerous contentious encounters between President Donald Trump’s White House and the national press corps, Americans disagree on the news media’s coverage of the new president and his administration. Just over a third of Americans (36 percent) think the media have been too tough on Trump, while just under a third (31 percent) think it has been ...

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TODD SMITH: How the media botched the presidential election

The inauguration was barely over when President Trump attacked the press, and scarcely longer for his advisor, Kellyanne Conway, to introduce a novel concept: “alternative facts” in response to reporting that the crowd at the Trump inauguration fell below its predecessors. Thus, the battle between the media and the president has been ignited. While news organizations in these early days ...

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TODD SMITH — Local news vows to fight fake news

A large group of local media outlets is taking an aggressive stance against so-called fake news. The Local Media Consortium (LMC), a partnership that includes dozens of newspapers and more than 1,600 media outlets, has released a “manifesto” deeming fake news as “digital propaganda” and pledged to educate readers in an effort to combat its spread. Fake news stories crescendoed ...

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TODD SMITH — Use these tools to ignite your content marketing

It’s the perfect time to reflect on how your brand maximized content marketing in 2016 – and prep the launchpad for 2017. Did you meet your goals and objectives last year? Consider new tools available to enhance your content marketing strategy and influence your audience in new ways. One important development in 2016 was the major changes unveiled by Facebook. ...

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TODD SMITH — 8 trends every brand & business leader should eye in 2017

Tech and digital marketing tools will continue to improve how brands, companies and businesses reach consumers as we open the book on 2017 – and executives must adapt to reach ever-evolving audiences. Here are some of the top trends and changes in products, marketing, and leadership to tune into going into the new year, according to Fortune: 1. The Internet ...

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TODD SMITH — Leverage your content marketing strategy in 2017

Content marketing is a powerful marketing tool that can drive your branding success in the new year. It can establish your business as an authority on a topic, increases traffic to your website, helps your brand reach new customers and much more! If you intend on using content marketing in 2017, it is important to be aware the constantly evolving ...

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TODD SMITH — 2016 was a ‘surreal,’ ‘post-truth’ ‘xenophobia’ kind of year

It was a very “surreal” year “marked by the intense irrational reality of a dream,” or “unbelievable, fantastic.” “Surreal” was chosen as Merriam-Webster’s word of the year. The word joins Oxford’s “post-truth” and Dictionary.com’s “xenophobia” as the year’s top choices. “It just seems like one of those years,” said Peter Sokolowski, Merriam-Webster’s editor at large. The company tracks year-over-year growth ...

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TODD SMITH — ’12 Days of Christmas’ gifts rise only 0.7 percent in price; in-store shoppers get the biggest bargains

Reflecting a steep decline in energy costs, lower inflation and slow-but-steady economic growth, the 2015 PNC Christmas Price Index® (PNC CPI) experienced its lowest growth rate in six years at 0.6 percent in the whimsical holiday economic analysis by PNC Wealth Management. According to the 32nd annual report – which measures the cost of the gifts in the holiday classic, ...

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TODD SMITH — New study shows how the press failed voters in the 2016 presidential election

A new report from Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy analyzes news coverage during the 2016 general election, and concludes that both Hillary Clinton and Donald Trump received coverage that was overwhelmingly negative in tone and extremely light on policy. The negativity was not unique to the 2016 election cycle but instead part of a ...

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