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Tag Archives: Todd Smith

TODD SMITH — Create compelling news releases for the digital age


The fall news cycle is full of stories that are competing for reader attention and clicks. Politics, weather systems, football scores, terrorism, quarterly earnings reports, and the latest entertainment buzz – your news is competing against all of the content on the Internet, not just your competition’s news or other news in your industry. How can your story rise above ...

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TODD SMITH — The most popular brands in each state


Public relations and marketing agencies make it a priority to identify the nation’s regional brand tastes – why people choose Coca-Cola over Pepsi, or Ford over Chrysler – in one part of the country over another. While the volumes of marketing research can point to the brands that are held in high regard in a given state – and why ...

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TODD SMITH — CNN launches Great Big Story – answer to Vice And Buzzfeed


Just south of CNN’s Manhattan headquarters, in an office marked not with the broadcast company’s iconic logo, but a red rocket ship, nearly 30 new employees have spent time stealthily preparing to launch the broadcast network’s answer to publications like Vice and Buzzfeed: Great Big Story. GBS is an independent company fully funded by CNN, and it aims to create ...

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TODD SMITH — Social networking jumps nearly tenfold in past decade


Nearly two-thirds of American adults (65 percent) use social networking sites, up from 7 percent when Pew Research Center began systematically tracking social media usage in 2005. Pew Research reports have documented in great detail how the rise of social media has affected such things as work, politics and political deliberation, communications patterns around the globe, as well as the ...

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PR and marketing professional Todd Smith acquires full ownership of Deane/Smith

Silas Deane and Todd Smith have grown Deane/Smith to a fourth-place ranking for revenue among Nashville's public relations and marketing firms.

By TED CARTER Todd Smith, a former presidential speech writer turned branding-and-image pro, has acquired ownership of Deane/Smith, a Nashville public relations-marketing firm he co-founded and expanded to include Jackson and Washington, D.C., offices. Smith and co-founder Silas Deane have grown Deane/Smith into Nashville’s fourth largest full-service public relations-marketing firm based on annual billings, according to company data compiled by the ...

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TODD SMITH — Marketers eye visual content, get view of future


Last week, we discussed how brands are using visual content more than ever to build marketplace awareness. This week, The Spin Cycle continues diving into the trend. Visual assets help brands tell their stories, and usage will continue to increase. However, recent research indicates there’s a disconnect between the noted importance of visuals and the focus given to them. In ...

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TODD SMITH — SEO tips to help PR content rank highly with Google’s latest update


Google’s latest algorithm rollout, which began last week, continues the search giant’s commitment to rewarding high-quality, user-focused content with higher rankings. Here are three easy tips for optimizing your PR content for better results from Entrepreneur: 1. Go long – many PR pros got used to writing short content because news release services provided a surcharge if copy ran over ...

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