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Tag Archives: Todd Smith

TODD SMITH — PR spending, staffing on rise over next 5 years

Brands plan to increase both internal staffing and overall spending on public relations over the next five years, according to a new report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism. Conducted this winter, the survey was designed to shed light on the public relations ...

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TODD SMITH: Key demographic trends shaping our world

Demographers recently convened in Chicago for the Population Association of America’s annual meeting, and here is a look at eight of Pew Research Center’s recent findings on demographic trends, ranging from global refugee and migrant flows to changes to family life and living arrangements. They show how demographic forces are driving population change and reshaping the lives of people around ...

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TODD SMITH: United outlines 10 things it will do to avoid crisis

United Airlines is taking steps to avoid another crisis – and make flying the airline better. The airline said it is making 10 changes to prevent a repeat of what happened to David Dao, who was dragged from a flight because the carrier needed extra seats for commuting crew members. Video of the April 9 incident quickly went viral. Dr. ...

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TODD SMITH — Media deploy advertising to promote journalism in fake news era

The proliferation of fake news – be that the insult lobbed at journalists and publications that President Donald Trump and his administration detest or the websites peddling false information across the web to make a quick buck – has unleashed a wave of advertising from news media organizations looking to promote the value of responsible journalism. Earlier this month, Gannett ...

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TODD SMITH — Tesla stock races past GM, Ford as most valuable

Tesla Inc. – the sleek, high-end electric carp company – has surpassed General Motors Co. to become America’s most valuable car brand, eclipsing a company whose well being was once viewed as interdependent with the nation’s. A week after topping Ford Motor Co., Tesla climbed 3.3 percent last week, lifting its market capitalization to $50.9 billion. Tesla ended last Monday ...

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TODD SMITH: New AP Style changes announced at editors conference

For the first time, the Associated Press now permits journalists to use “they” as a singular pronoun. The AP announced the style change last week at the American Copy Editors Society conference in St. Petersburg, Florida. The change follows years of questions among copy editors, reporters and editors about the use of language specifically about people who are non-binary and ...

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TODD SMITH: How Americans decide what news to trust on social media

When we encounter news on social media, how much we trust the content is determined less by who creates the news than by who shares it, according to a new study from the Media Insight Project, a collaboration between the American Press Institute and The Associated Press-NORC Center for Public Affairs Research. Whether readers trust the sharer, indeed, matters more ...

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TODD SMITH — Google launches new effort to flag offensive content

Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this will prevent such content from crowding out factual, accurate and trustworthy information in the top search results. “We’re explicitly avoiding the term ‘fake news,’ because we think it is too vague,” said Paul Haahr, one of Google’s senior engineers ...

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TODD SMITH — Media outlets receive boost since election

Rants by President Donald Trump and his administration on what they call the “dishonest media” appear to have had an unexpected – and welcome – side effect for some media companies, which have seen record numbers of new subscribers and donations. One of the most widely reported examples of this “Trump bump” is The New York Times, which added 235 ...

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TODD SMITH — Band-Aid, Amazon, Dawn, Google top brands among women

Band-Aid, Amazon, Dawn, Google and M&M’s are the five best-perceived brands by women, according to YouGov BrandIndex. In conjunction with International Women’s Day and Women’s History Month, consumer perception research firm YouGov BrandIndex released a ranking of the best-perceived brands by women, as well as the ones that have improved the most in perception in the last year. Women were ...

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