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Tag Archives: Todd Smith

TODD SMITH: Journalists share story pitching pet peeves

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Reporters get 38,000 emails a year, and more than two-thirds of them are from people seeking publicity. It’s no wonder – there are more than times as many public relations specialists as reporters and correspondents, according to the Bureau of Labor Statistics. So it’s more important than ever to navigate all the noise with your journalist network with relevant – ...

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TODD SMITH: Newspaper ads triple campaign success

newspaper

Forget their differing opinions on marriage, home ownership, and politics – the most telling differences between younger and older generations is how they prefer to get their news. A new Pew Research Center’s survey on modern news consumption trends, conducted in partnership with the Knight Foundation, shows that, when it comes to news consumption, the old and young look very ...

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TODD SMITH — News driven by technology, new journalism report finds

news-media-standards

Growth around online video news has been largely driven by technology, publishers and platforms, instead of strong consumer demand, a new report from the Reuters Institute for the Study of Journalism finds – but breaking news events may hold clues to success. The report, The Future of Online News Video explores the explosion in online video news seen over the ...

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TODD SMITH — More US journalists working for online only rather than newspapers

newspaper

There are now more Americans working for online publishers and broadcasters than for newspapers, according to data from the U.S. Bureau of Labor Statistics. Employment at online outlets first eclipsed newspapers in October 2015. As of March, there were 197,800 Americans working in the “internet publishing and broadcasting” sector versus 183,200 people working for U.S. newspapers. The data goes back ...

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TODD SMITH — AP Stylebook 2016 updates: media, emoji & normcore, oh my!

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OK, we have officially stopped capitalizing internet and web, according to a recent announcement from the Associated Press. Last week those words finally became lowercase – as they should have been all along – In the release of the 2016 AP Stylebook. There are some important additions and updates to reflect our transforming, multi-tasking, social and digital world: » media ...

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TODD SMITH — Is Facebook creating its own news cycle?

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After a tsunami of accusations that Facebook showed political bias, the Senate demanded answers. Now it has them –12 pages of them. In a lengthy response to lawmakers, the company says it found no evidence that anyone on its Trending Topics team suppresses conservative content, as Gizmodo alleged in a story quoting unnamed former workers. Nevertheless, Facebook said it is ...

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TODD SMITH — What makes news trustworthy?

marketing-strategy

A new comprehensive study shows that – surprise, surprise – trust and reliability in news is driven by specific factors that publishers can put into action and consumers can embrace. The news study from The Media Insight Project, a collaboration of the American Press Institute and the Associated Press‑NORC Center for Public Affairs Research, helps establish that trust is an ...

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TODD SMITH — Poor writing skills costing brands billions each year

advertising marketing

Clear communication is an essential skill for any brand, but what’s shocking is how much time and money businesses spend each year to bring employees up to a basic proficiency level. Writing seems to be one of the skills requiring the most remedial training. A study from CollegeBoard, a panel established by the National Commission on Writing, indicates that blue ...

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TODD SMITH — Big media companies market publishing platforms

marketing-strategy

Leading global media giants – in search of new revenue streams – including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they’ve built in-house. At the South by Southwest Interactive conference in Austin, Texas, Vox Media CEO Jim Bankoff provided a four-point plan for growing the company, including strengthening its brands ...

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TODD SMITH — Twitter adds promoted videos to menu to whet the digital appetite

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Faced with mounting pressure to keep itself interesting and profitable, Twitter is launching a new promoted video ad product. The San Francisco-based company’s First View will let marketers own the top Twitter ad in news feeds for a 24-hour period. The feature will be the first ad users see when they pull up their news feed on the Twitter app ...

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