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Tag Archives: Todd Smith

TODD SMITH — Marketers eye visual content, get view of future

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Last week, we discussed how brands are using visual content more than ever to build marketplace awareness. This week, The Spin Cycle continues diving into the trend. Visual assets help brands tell their stories, and usage will continue to increase. However, recent research indicates there’s a disconnect between the noted importance of visuals and the focus given to them. In ...

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TODD SMITH — SEO tips to help PR content rank highly with Google’s latest update

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Google’s latest algorithm rollout, which began last week, continues the search giant’s commitment to rewarding high-quality, user-focused content with higher rankings. Here are three easy tips for optimizing your PR content for better results from Entrepreneur: 1. Go long – many PR pros got used to writing short content because news release services provided a surcharge if copy ran over ...

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TODD SMITH — PR is best for monitoring, managing online customer reviews

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Online customer reviews can make or break a brand – even a relatively large brand. Consumers trust online customer reviews more than any other source of brand information except for recommendations from people they know, according to Nielsen’s Global Trust in Advertising report. Seventy percent of consumers trust online reviews, an increase of 15 percent over four years. People trust ...

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TODD SMITH: Publishers are driving a mobile first culture

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Publishers are pushing their reporters and other staff to think mobile-first in today’s media world. Recently, The New York Times said that it would temporarily bar employees, both inside and outside editorial, from accessing its desktop homepage while at the newspaper’s New York City headquarters. The thinking: With 47 percent of time spent with NYT’s digital content coming from mobile, ...

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THE SPIN CYCLE: Rise in mobile reading could benefit newpaper websites

The average amount of time spent reading newspapers fell more than 25 percent globally from 2010 to 2014 according to a new ZenithOptimedia report. The amount of time spent reading newspapers across the world averaged 16.3 minutes per reader a day last year, down 25.6 percent from the 21.9 minutes daily average in 2010. By 2017 the global average will ...

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TODD SMITH: Adweek ranks influence in marketing, media, tech

Adweek has rolled out its inaugural Power List, ranking the 100 most influential, innovative and effective leaders controlling media, marketing and technology. The publication considered the profiles and results of corporate titans, taking into account such criteria as the value of company assets, revenue and revenue growth, consumer reach and affinity, market performance, standing among rivals, number of employees, key ...

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TODD SMITH’S SPIN CYCLE: 5 ways to win with data-driven marketing

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Data-driven marketing has come to the forefront for companies that want to better engage their customers and prospects. With data-driven marketing, firms are able to gather, integrate, and assess data from a variety of internal and external sources to help enhance value. In “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” the Direct Marketing ...

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THE SPIN CYCLE: Companies fail to deliver on their brand promise

A brand promise is the cementing of a company’s identity in the minds of its audiences. According to Gallup, companies are largely failing to make good on their agreements. Only half of the nearly 18 million customers Gallup surveyed strongly believe that the companies they do business with always deliver on what they promise. The other half, not so much. ...

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