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Tag Archives: Todd Smith

TODD SMITH — Cyber Monday smashed online sales record

cyber-monday

Cyber Monday, the final lap in the Thanksgiving holiday shopping relay, yielded $3.45 billion in sales, a new online record. On the day when retailers traditionally roll out a raft of digital deals, Adobe Digital Insights said shoppers spent 12.1 percent more than Cyber Monday 2015, and 2.6 percent more than Adobe initially predicted. “Cyber Monday was one for the history ...

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TODD SMITH — Social marketing tips to bring luster to your holiday branding

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As the holiday season shifts into high gear, it’s important to consider social media as part of your holiday marketing mix. Facebook, in particular is a great platform for holiday branding. Social Media Examiner has developed 10 tips to leverage visibility and extend your reach during the holiday season. Here are the Top 5i 1. Create a Content Calendar With ...

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TODD SMITH — ‘Post-Truth’ is word of the year from Oxford Dictionary

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Oxford Dictionaries kicked off “word of the year” season by anointing their pick on: post-truth. The word, selected by Oxford’s editors, does not need to be coined in the past year but it does have to capture the English-speaking public’s mood and preoccupations. And that makes this one an apt choice for countries like America and Britain, where people lived ...

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TODD SMITH — Media must overcome onslaught of fake news

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The presidential election turned the United States into a country of information addicts who compulsively check the television, the smartphone and the good old-fashioned newspaper with a burning question – what fresh twist could our national election drama and its newly minted executive producer-in-chief, Donald J. Trump, possibly have in store for us now? No doubt about it, Campaign 2016 ...

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Avoid these common LinkedIn mistakes to build your personal brand

linkedin

You’ve created a dynamic LinkedIn profile. You’ve updated your past jobs, triple-checked for typos, and uploaded a photo that’s a far better choice than the awkward selfie you used to have in its place. With your profile in good shape, it’s time to start building and strengthening your network with purpose. But before you get too excited and start connecting ...

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Deane | Smith, Gray PR partner to grow business

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Deane | Smith, a leading public relations, marketing, advertising and branding agency based in Nashville, Tenn., and Gray Public Relations, based in Franklin, Tenn., have partnered to leverage their growing business and expand client service across the Southeast and throughout the nation. Under the agreement – a shared services affiliation – the two firms will have more than 30 employees ...

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TODD SMITH — Google News launches fact check feature

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In the midst of a highly charged presidential election, where fact and fiction have frequently become confused, Google News has introduced a new fact check feature in search results for news stories. Fact check will now appear as a label among news search results, alongside other established labels such as opinion, local source and highly cited. Google News algorithmically connects ...

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TODD SMITH: Younger adults prefer reading news via video

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When it comes to technology’s influence on America’s young adults, reading is not dead – at least not the news. When asked whether one prefers to read, watch or listen to their news, younger adults are far more likely than older ones to opt for text, and most of that reading takes place on the web. Overall, more Americans prefer ...

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Content marketing tripled in last year, digital media Advertising Delivers 2x ROI

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Marketers have dramatically increased the content churned out in the past year, but people aren’t paying any more attention to it, according to an analysis of $16 billion in client spending by marketing analytics and software firm Beckon. In a report released last week during an Advertising Week presentation, Beckon said clients tripled the pieces of marketing content they delivered ...

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