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Tag Archives: Todd Smith

TODD SMITH — Local TV news fares better than you think

It’s a known fact that TV news audiences are shrinking – and there’s plenty of research to support it. The percentage of Americans that gets news from TV is decreasing, Pew shows, and those who do get news there are the over 40 crowd. The millennials and younger generations find it even less relevant. But don’t underestimate local TV news, ...

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TODD SMITH — How to get audiences to engage with your brand

Audiences love to hear, watch and share stories with those who matter most to them. The Story feature on Instagram, Snapchat, Facebook and even Google encourages users to share their choices and experiences more frequently than ever. Rather than interrupt those stories with ads, your brand can become the topic of these stories – if you advance an experience worth ...

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TODD SMITH — Social media landscape dotted by longstanding trends, emerging narratives

A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out ...

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TODD SMITH — Could NRA ties pose serious business branding problems?

Major brands are cutting ties to the National Rifle Association in the wake of public pressure after the tragic mass shooting at a Parkland, Fla., high school. And there’s little advantage for companies to stick with the NRA, branding experts told USATODAY. “Unless you’re in an adjacent industry like hunting, having a public connection with the NRA is” highly detrimental ...

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TODD SMITH — Operate your crisis response like a newsroom

Alongside 24/7 reporting, articles published in real time require the modern newsroom to always be open. So when incidents happening across the world reach newswires and social media in mere moments, crisis teams must take action immediately. Regardless of industry, crisis and PR staff can adopt newsroom practices to achieve dynamic and timely responses to developing events that can have ...

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TODD SMITH: Apple TV app adds live news streaming

Apple has further expanded its TV application on iOS and tvOS. Following the addition of a dedicated Sports section a few months ago, users can now use the TV app to access live streaming news content from numerous sources. While not as extensive as the Sports section, the News section in the TV app allows users to instantly access live ...

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TODD SMITH — Winter Olympics brands pay top dollar for sponsorships

The 2018 Winter Olympics aren’t just a showcase for the world’s top athletes. Some of the world’s largest brands paid millions to promote its products on a global stage in Pyeongchang, South Korea. The International Olympic Committee has top-level sponsorship deals in place with 13 corporations. Each “Worldwide Olympic Partner” pays roughly $100 million per four-year Olympic cycle, according to ...

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TODD SMITH — Perceptions of news bias on the rise

Americans’ perceptions of news media bias have increased significantly over the past generation. Thirty-two percent believe the news media are careful to separate fact from opinion, well below the 58 percent who held this view in 1984. Meanwhile, 66 percent currently agree that most news media do not do a good job of letting people know what is fact and ...

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TODD SMITH — TV news audience continues to dwindle

Blistering fast wireless networks, digital assistants everywhere, and a coming out bash for augmented reality. Americans are relying less on television for their news, according to a new Pew Research Center analysis. Just 50 percent of U.S. adults now get news regularly from television, down from 57 percent a year prior in early 2016. But that audience drain varies across ...

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TODD SMITH: 7 technologies to watch in 2018

Blistering fast wireless networks, digital assistants everywhere, and a coming out bash for augmented reality. These and other technologies are worth keeping an eye on in 2018, according to USA TODAY. There is sure to be more digital innovations on the horizon in 2018! All of these new technologies will leverage advances in machine learning and artificial intelligence in a ...

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